The Long Game Podcast with Sandra Scaiano

In a world full of "I'll do it tomorrow" and "my expertise isn't enough," today's podcast episode is a breath of fresh air. Sandra Scaiano welcomes Allison Lane who flips the script and disarms the doubters, helping women step into their power and pen their bestselling narratives. With her bold "stop pretending you're not a badass" approach, Allison reveals why so many brilliant women delay sharin...

This is the way to kick off 2025! Let it be a stress controlled year! If you've been wondering how to get off the hamster wheel of stress and overwhelm, this episode is going to be your roadmap to taking back control. There is no reason to continue pushing through without a system to manage the mounting pressures of life, business, and everything in between. My guest today is Dr. Camilla Moore, wh...

Less than 2% of women have broken the million-dollar mark in their business and my guest today is on a mission to change that through helping business owners understand and engage with their marketing better. This episode is full on, marketing for entrepreneurs that you need to hear! My guest is Victoria Hajjar, the founder of Ugli Ventures - business can be ugly and she’s helping entrepreneurs ma...

In this episode of The Long Game Podcast, host Sandra Scaiano sits down with Beth Jones, author of "Becoming an Empowered Survivor." Beth shares her transformative journey from trauma survivor to healing mentor, discussing the challenges of balancing personal healing with professional responsibilities and the concept of "Second Mountain Ascension." Learn how Beth is creating a movement to support...

Welcome to The Long Game Podcast! I'm your host, Sandra Scaiano. In this episode, we dive into the definition of a “life well lived”. It's a question with countless answers, and today we're exploring it with Sky Bergman, an artist and documentary filmmaker. Sky's documentary, "Lives Well Lived," features interviews with individuals aged 75 to 100, sharing their wisdom and experiences. These interv...

In this episode of the Long Game, we talk about maintaining control in your business. A lot of business owners today didn’t start out as business owners. Often, we’ve left the corporate world to branch out on our own. We want to let our true talents and abilities shine. The risk that comes with this, however, is that if we fail to set up our processes right, we end up working hard for someone else...

In this episode of The Long Game podcast, I’m diving deep into understanding human nature and behavior, and learning how we can apply it in our digital businesses. Ever heard of the Hawthorne Effect? Well, applying this century-old observation will change your approach to online courses and memberships for the better. The Hawthorne Effect came from studies of behaviors in the workplace from nearly...

This episode of The Long Game talks all about messaging and is a must-hear for all business owners. Messaging is at the crux of all our communication: sales, social media, networking, even introductions. Today, Wendy White will be sharing everything we need to know to have effective messaging. “The reason people aren’t clear to the world is they're not clear to themselves.” - Wendy White Wendy is...

Service business owners always need a strategy. It’s foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don’t appreciate their work, they feel underappreciated, and they don’t charge as much as they shou...

When we hear “content repurposing,” most of us think of taking long-form content like a podcast or a webinar and cutting it up into reels or shorts or turning it into a LinkedIn or blog post. That’s an outdated idea of content repurposing. Today, you can take in anything you do in the day-to-day of your business—company meetings, coaching calls, strategy sessions—look at them from a different pers...

We’re back with another episode of The Long Game Podcast. Today, we're diving into a topic that's important to our businesses: the business structure. Joining us are Jennie & Meredyth, who together, run their coaching empire for people with impatient ambition who want to accomplish more of what actually matters to them. They help people change their views on productivity, schedule, and freedom to...

Hey everyone, Sandra here from The Long Game Podcast! Today we're tackling a big one: burnout. As entrepreneurs, especially those of us in the course and membership site world, we live in launch cycles. Constant selling, content creation, the pressure to keep up... it's enough to make anyone exhausted. But here's the thing: burnout isn't just fatigue. It's a real, WHO-defined syndrome with physica...

This episode of The Long Game is a continuation of episode 184 where I shared the story about getting an invite to attend a panel discussion on writing about trauma, and how my schedule conflicted with the panel, and I wouldn’t be able to attend. Well, as a happy end to the story, I was able to attend the panel after all, and it was so fulfilling to be in a space that invited me to think and refle...

As business owners, joining business or industry events is part of the game. We get to build connections, engage in the community, and participate in groups to stay on top of the latest trends, developments, and news. Sometimes, as much as we’d like to join these events, we just can’t. And the reason why may be because of the season of life we’re in, which is what we’re exploring today; the idea o...

A lot of business owners rely heavily on email marketing to connect and engage with their customers. But did you know that on February 1st, there will be a new rule book on emails, and it’ll be harder to get into people’s inboxes?  This could be bad news if you’ve spent a lot of time and resources building your email list, but it doesn’t have to be! Joining us today to guide us through the changes...

Welcome to the first episode of the new year! And what better way to start than talking all about goals. Did you know that 93% of people fail within 30 days of setting their goals? Today, we break down goal setting to make sure that we're not part of the majority who end up quitting. “We work with people to change their thoughts so that they can achieve their goals.” - Abbie Schiller Joining us to...

Have you noticed a big gap in resources in your industry? Have you ever had an idea that would make things easier or more efficient?  You’re going to love my guest this week. In this episode Jane Goodrich, an accomplished photographer who has expanded her business by creating customized software called Picsello joins me to talk about her long game experience taking her idea from concept to develop...

I am so excited because we have a return guest. It’s interesting to see the transformation and growth since my last conversation with her.  Today I’m talking with Tracy Otsuka, who is a certified ADHD coach and the host of ADHD for Smart Ass Women, the podcast, which has had an amazing 5 million downloads. She also moderates a Facebook group by the same name with nearly 100,000 members!  Tracy is...

We’re winding down 2023 so I’m doing a look back and a look ahead.  Listen in as I review the trends that defined 2023 and look forward to the exciting developments to expect in 2024 for entrepreneurs.  From the rise of super niche online summits to the growing demand for authenticity, we uncover the strategies that will shape the future of business. But as we navigate these trends, I can’t help b...

Unleash your creative potential and defy societal expectations as guest Cara Steinmann challenges the norms, embraces messiness, and empowers business owners to think boldly and authentically, igniting a battle between conformity and innovation. Cara is a highly accomplished business development strategist, community builder, and certified meditation and mindfulness coach. She has dedicated her ca...

In today’s world, it’s never been easier to implement a new idea, start a new venture, or build up a new business. But it’s also never been more intimidating. There are countless resources telling you how something should be done, and the market can seem incredibly saturated with so many competitors, ads, experts, and millions of content creators. It’s easy to get overwhelmed. If intimidation and...

I love and have embraced the term “intentionally selfish” since I first heard it. To be intentionally selfish is to be unapologetic for raising yourself up. It is to give yourself what you need to heal, and to let go of all the shame from the experiences you went through. This episode is all about being “intentionally selfish.” It’s a gift to yourself, an encouragement to move you further in your...

LinkedIn is one of the top social platforms for entrepreneurs and professionals. We know we need to get into it, but it can be intimidating because it also reflects on our professional profile. But what if getting started on LinkedIn doesn’t have to be so intimidating? In this episode, we’ll learn how to get started, transitioned, and consistent on LinkedIn. “LinkedIn is a hard platform… It’s also...

Paid advertisements are one of the most effective ways to market your product or service and reach your ideal clients—if done right. However, the nuances of each social media platform's ad manager can feel like entering a new, foreign world. In this episode, we cover multiple Facebook ads strategies with our guest, Laura Ball. Laura works with 6 to 7-figure clients who sell directly to consumers u...

When running a business, it should be expected that sometimes things will go south, and we’ll have to put out fires. Sometimes these situations can be solved in a day with a phone call, but sometimes they can potentially end your business. That’s what happened with our guest today when her Stripe account was hacked. Shannon Mattern is the founder of the Web Designer Academy where she teaches web d...