The Long Game Podcast with Sandra Scaiano

We’re almost into the final quarter of the year! Are you where you want to be? If not (and even if you are), today’s episode offers a 3-part “pep talk” to get you back on track with your planning and goals so you can end the year strong. In today’s episode, I’ll share three mini pep talks (some of which I also give to myself when I need them) around key actions to close out 2020 successfully. Lear...

After all these years in business, I never thought that my family would inspire an episode—but this is the one! I gathered these thoughts after a family get-together made me realize how many of our stories contain unworked emotions and ideas that might stay with us for years. In today’s episode, I talk more about this concept, and how one of my favorite quotes, “the only way out is through,” can b...

Get ready for an inspiring, energizing and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how finding work that resonated personally allowed her to discover her audience and serve them...

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a special episode because I’m talking with my friend and business mentor Jen Lehner. I was at an in-person mastermind hosted by Jen when the idea for this podcast came to life! We talk about a ton of great info and dive into planning, execution and what it takes to build a team. Be ready to be inspired! Here are the key insights: • Why do 90-day sprints work? Jen shares the philosophy for...

Breaking down big projects is one the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed. Just give me the 1 2 3. The power of threes. You don’t have to believe me, there’s science behind it! All this plus my new "what I'm loving now." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I chat with my friend, mentor, and coach, Krista Smith. Krista mentors’ women over 40 years old, giving them the confidence with technology to be able to thrive online. As the owner of “Activate Your Awesome,” Krista is very instrumental in providing her community a powerful space for support and learning. During our engaging and lively conversation, we discussed the “Five Mistake...

In this episode I share an incident that occurred in the middle of rebranding my business. A crow appeared in my life and made unusual attempts to gain my attention. After some research I learned that at one time crows indicated death, but now have become to symbolize a new phase, a change, something new. I had to use my second sight and think more thoroughly about how this applied to my own life....

Today I’m talking to my friend and business peer Belinda Wasser. She’s the genius behind Rocket Girl Solutions and the Rocket Girl Show. Our topic is email newsletters. A Long Game strategy that you should consider or revisit if you’ve not done so lately. Belinda has figured this out and she’s sharing her formula with us today. Be ready to take notes and be inspired. We cover it all! Learn more ab...

Today’s episode is about one of my favorite topics. Repurposing content. It’s not just sharing the same thing everywhere. The Long Game style is making the most of what you make. When you create great content you still have to share it. To get the most return on your efforts use this creation/repurposing strategy outlined on the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoic...

Today’s episode is really fun! I got to interview my friend Jennifer. We met in college and both worked in the fashion. We’ve both made the change to entrepreneurship and kept in touch along the way. Our stories are similar, but the paths have been different. Jennifer moved to Tuscany and created the life she wanted. Tuscan Wellness was born and continues to grow. Jennifer speaks English Italian a...

I’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away. I also know that all work and no rest is the recipe for irritability, and it takes the joy out of the work for me. Rest can be an infusion. It’s not about sleeping (a good n...

Everything comes down to relationships. In this episode I break down why they make such a big impact. Understanding and embracing relationships is huge for business growth and for enjoying your work. Here are a few key areas where relationships help me and where they can help you too. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Long Game philosophy is about what works. There’s too much to do and not enough time. I hear this from clients all the time. Creating systems is how I turn the chaos into calm. Systems are the secret to scale. The only way to do more and make more without going crazy is to implement systems. I’m going into detail about what works. If systems aren’t your superpower (we can’t all be good at ever...

This episode was inspired by the recent events we’ve all seen in our own towns and across the country. I want to share one way I’ve been inspired to help. Why does art matter? Art dealer David Zwirner wrote an essay for the New York Times titled: Art Is How We Justify Our Existence. Our technologies are tools. But our creative works carry the wisdom of the world. What we do, who we support, the ar...

You meet the nicest people online and my friend April Pertuis is one of the best. She joined me on the podcast to talk all things story. She’s an expert and not only did she share her personal story (which is super interesting) she broke down how we can all become great storytellers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your website is not a static set-it-and-forget-it resource. It’s never been more important to provide up to date information for your audience. Here’s some of the things I am helping my clients update based on COVID and re-opening processes.  - Status of your business (open, business as usual, reduced hours) - Safety protocols (appointment only, cleaning measures, masks)  - Services providers upda...

Holly and I talk about the big picture and strategy for video. We already know that video works and we love that it fit s the Long Game appraoch. This episode is about how to make it work for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have trouble figuring out how to say things in a way that resonates with your audience? This episode is for you. What is your brand voice? I break it down with examples so you can see exactly how it flows through everything you see and hear. It’s much more than colors and logos. How do you figure it out? It’s easy for some, but most of us need research to understand how to best connect with...

Laura Ball is a friend and a Facebook ads expert. In this episode, we discuss why her Long Game approach involved specializing on the ads strategy and why I went another direction. The conversation covers so much good info! I know you will want to take notes. Laura shares great strategies for successful ad campaigns including one that helped yield a 2.3 million dollar launch for one of her clients...

Showing up. What does that mean to you? Today I’m breaking it down. This was recorded during the coronavirus stay-at-home period. Showing up has never been more important. Showing up emotionally. Showing up physically. Showing up mentally. Plus What I’m Loving Right Now: We’re all cooking more these days and it is fun to get the kids involved. Our new favorite thing: Waffle Tots! Delicious and fun...

You’re going to love this inaugural episode. Today, I share what the long game is (it affects all of us) and why it matters. I’ve figured out a few things after building my own business and helping my clients do the same. If you’re an entrepreneur or business owner looking for some down to earth insights and inspiration this is for you. Learn more about your ad choices. Visit megaphone.fm/adchoice...