The Localization Podcast

Working as an in-house localization consultant is rather unusual. Hüseyin Mergan created this position for himself at Sony. What is localization consulting about? You can learn that in this interview with Hüseyin, a man of curiosity. Are you curious about what else we discussed? ▪ What does a localization consultant do ▪ How can you optimize processes ▪ How to do a proper Root Cause Analysis ▪ Wha...

This is the journey of David Čaněk and Memsource. Founded in 2010, the company recently sold a majority stake to a private equity firm. What will be the future of Memsource? Find out in this interview with David, the CEO of Memsource. We also talked about: ▪ What does "Memsource" even mean ▪ Why the company invests into AI innovations ▪ The future of AI beyond MT ▪ What differentiates Memsource fr...

In this episode, we discussed this localization news: Why you should want your localization team to change your copy; UX/UI design across cultures - USA & Japan. The localization news is back! This time I was joined by Vera Richards (Akorbi) and Ilan Bloch (Baguette Translations) to discuss what's happening in our industry. Casual and authentic chat with little to no editing. Sources: Medium -...

Are you a fan of video games? Ever wondered how games are made and then localized? In this episode, Michael Souto will share with you the challenges of game localization. Michael knows the industry from both sides. He produced the Commandos series (my favorite genre) and currently works as the Business Development Director at Localize Direct. Learn more about game localization and how the team at...

In this episode, we discussed this localization news: Management Mantras That Make A Difference; 10 Simple Ways to Measure Localization Impact. The localization news is back! This time I'm not alone, I was joined by Véronique Özkaya and Hüseyin Mergan to discuss what's happening in our industry. Casual and authentic chat with little to no editing. Sources: Positive Psychology News - https://positi...

Community localization means free translations... right? Not so fast. Before you make a decision, listen to Jeff Beatty - Senior Head of Localization at Mozilla. Mozilla products are localized into 200+ languages thanks to their global community of localizers. How do you make community localization work? Learn in this episode where we also discussed: ▪ How to manage quality with a crowd ▪ Incentiv...

In this episode, we discussed this localization news: Why We Shouldn't Use Word Count Alone For Professional Translation Services; Facebook's Artificial Intelligence Robots Shut Down After They Start Talking To Each Other In Their Own Language. The localization news is back! This time I'm not alone, I was joined by Oksana Tkach and Catherine Christaki to discuss what's happening in our industry. C...

From Localization Engineer to Program Director in 5 years. That was the rapid career of Vera Richards after leaving Microsoft. Today she's the VP of Localization at Akorbi and she'll share with you how to manage a successful team around the world. Since we both worked for Moravia, we HAD TO reminisce about the "good old days". You'll get to know a few people from that era. (Yes, I'm getting old)&n...

In this episode, we discussed this localization news: The Reluctant Marketer’s Guide to Localization; Why you might need an internal Localization PM?; Google Fixes Gender Bias in Google Translate (Again). The localization news is back! This time I'm not alone, I was joined by Monica Pasin and Kevin Shen to discuss what's happening in our industry. Casual and authentic discussion with little editin...

Innovation. Automation. Technology. How does localization look like when these are not just empty marketing phrases? Patricia Paladini Adell will share with you how it is to have innovation as your main responsibility. Patricia helps companies reach continuous localization with the Shift Left approach. Why do you need to think like a developer, salesman, and project manager? Find out in this episo...

Her first year in sales she did $456,000. The next year - $4.5 million. What's the secret to increasing your sales 10X? Meet Véronique Özkaya, a seasoned leader driving the sales and marketing for high growth organizations. This interview is a masterclass on sales and customer relationships. Why is a salesperson like an orchestra conductor? How do you change your organization's mindset to be fully...

Did you know you can be socially responsible as a translator? I never thought of it... until I spoke with Monica Pasin, the Head translator at Favella Translations in Singapore. As a specialist in fashion and luxury translations, she'll think twice before accepting any job for the fast fashion industry. Why is translation style so important? What are the challenges of working as a medical interpre...

MT is getting better each day... what is the future for translators? Oksana Tkach, the CEO of Metamova, is working on a solution where translators and AI work in harmony. Inspired by blockchain, she shares her idea of a distributed network with MT that belongs to no one. Oksana is also an expert on NLP. Here's your chance to learn more about natural language processing and its practical applicatio...

You don't have to be a people person to run a successful business. László Kovács, the general manager of TEK Localizations, has been running a Hungarian translation company for over 20 years. He's an outsider. László is also a funny guy as you'll hear in this interview. We discussed the following topics: ▪ Why are women better at project management ▪ 1 thing you need before starting a translation...

What do translation and porn have in common? What are the signs of a good project manager? What makes the relationship between a freelancer and project manager more personal? Also, #MT.  This is part 2 of my interview with Vegh Fruzsina Judit, my favorite Hungarian translator :) But hey, there's more: ▪ Saying NO to a client ▪ Fun translating... coins?! ▪ Productivity and tracking all transla...

"All translators are weirdos"... After a short break, The Localization Podcast returns with my first guest Vegh Fruzsina Judit. A seasoned Hungarian translator and proofreader.  Our conversation took more than 2 hours, so we decided to split it into two parts. In this first part, we cover the following topics: ▪ Can you survive if you're not a team player? ▪ Should you start as a translator o...

Airbnb is one of the few global products that's not banned in China. That means they have to get their localization right in order to compete with local alternatives like tujia.com or xiaozhu.com. Starting with a name change to "Abiyang", listen to what the team at Airbnb China has done. This podcast was recorded on a live stream. I started my Twitch channel with the goal to show Localization Live...

Translation memory has been with us for almost 30 years. It saves time, money and improves consistency. However, the quality of adaptive neural machine translation is getting better. Soon, the NMT will offer better output than matches below 95%. Is this the end of Translation memory as we know it? This podcast was recorded on a live stream. I started my Twitch channel with the goal to show Localiz...

There are many translators out there... and the AI is coming too, I've heard. How will you survive? Learn how to stand out and increase the value you're offering to your customers. The translation is not only about translating words. Big fail. Here's a list of 20 car names that make people laugh or even worse, p*ss them off. Globalization at it best :)  Building brand affinity, expanding to n...

Vendor manager or not, deciding between in-house or outsourced translation team is not easy. Torjoman lists the pros and cons with a definite bias towards using translation vendors. Lucky for you, I tear it apart and offer more insight. Who is right? Another topic: Discover the Zoo ecosystem for media localization. This podcast was recorded on a live stream. I started my Twitch channel with the go...

Often neglected, a proper Internationalization makes Localization easier. And cheaper too - the sooner you discover an issue, the less it costs to fix it. Here are 17 tips from Nimdzi on what to consider when you want to get the internationalization right. More topics: - Gary Vaynerchuk strikes back. Finally, a new article that talks about contextual messaging for targetting users, a.k.a. Hyper-Pe...

What are the common localization strategy risks you'll be facing? Templatizing, wrong scope, being reactive, one-size-fits-all approach. An article from RWS Moravia comes with a few tactics to tackle these. More topics: - The fashion giant Zara has a unique approach to localization. Find out what is their localization model. - What is a localization kit and why you should create one before you sta...

Can you imagine translating with no source text? Monese is trying a new approach to localization. Translators take on a hybrid role of copywriters and are not limited by the source text. Can this work?  More topics: How what3words localized their unique app; How to ensure you're getting good quality? This podcast was recorded on a live stream. I started my Twitch channel with the goal to show...

Vendor managers play a key role in the success of your operations. After all, it's mostly your network of freelancers and agencies that does the heavy lifting. How to keep your external partners engaged and happy? Treat them as your own. Listen NOW at 21:07. More topics: Localization supply chain trends. How localization marketing can boost your... everything This is episode #13 of my speaking pra...

Marie Kondo is a Japanese organizing consultant and author. How did she conquer the US market while staying true to her Asian roots? Learn about Marie Kondo's localization strategy and how she adapted her character for Netflix. Listen NOW at 32:03. But that's not all! This episode is PACKED with interesting content about localization and my comments: How machine translation helps big and small bus...