The Localization Podcast

How is a good localization program built? Find out in this interview with Camila Pedraza from Skillshare. Welcome to this episode of The Localization Podcast where you’ll learn about: How company culture shapes your localization program Tips on finding out if a company has a culture of growth & innovation What makes a localization program good… or bad How to NOT pitch to Localization Managers...

How does Bumble do app localization differently from other companies? Find out in this interview with Alex Timin from Bumble. In this episode you’ll learn about: Benefits of using internal tools vs commercial tools How new features are introduced to the app JIRA’s role in the L10N process of Bumble What is CTP (Collaborative Translation Platform) The benefits of using A/B Testing for translation H...

A not-so-quick message from me on the state of TLP and how I feel about it.

How does an international growth localization consultant help companies achieve their goal of growing in the Asia Pacific? Find out in this interview with Min Tan from Google. In this episode you’ll learn about: The role of an International Growth Localization Consultant What localization means for clients Where to find inspiration and new knowledge as a consultant What makes a good consultant The...

In part 2 of our interview with Raffaele Pascale, we got a bit more personal and talked about his role as an LGBTQ+ Ambassador and his personal biases. We also talked about what aspects of the localization industry can be improved. If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/OFobc4bbkhA Thank you for listening and enjoy :)

What is data collection? And how is it used in localization? Find out in this interview with Raffaele Pascale - the NLP Localization Program Manager at Venga Global. Welcome to part 1 of our interview where you’ll learn about: General process for data collection projects Why companies need data collection How to transition from localization to data collection Who are computational linguists How to...

In part 2 of our interview with Zachary Haitkin, we talked about finding your Ikigai and transforming that passion to purpose.  We also got a bit more personal and talked about a day in the life of a Netflix Localization Project Manager, the importance of relationships, using machine translation in creative content, and how NOT to sell on LinkedIn. If you want to see our beautiful talking hea...

How do you incorporate data-driven decision making in localization? Find out in this interview with Zachary Haitkin - the Localization Project Manager at Netflix. I got to talk with Zachary about his journey from being a bartender and driver to localization manager! Welcome to part 1 of our interview where you’ll learn: How to convince your managers to localize Understanding the user you're locali...

In part 2 of our interview with Senem Konuklu, we discussed how we have the power to create the shift towards ethical buying in the localization industry. We also got a bit more personal and talked about water-cooler chats, storytelling being trendy, and pushing people outside of their comfort zones. If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zldZX9rH3K0 Than...

What is stakeholder management all about? Find out in this interview with Senem Konuklu - the Localization Manager at Sony. Whether you're a localization project manager, account manager, or any other manager, you can learn something from Senem: Who are stakeholders How to manage expectations Prioritizing stakeholders The difference between partners and stakeholders Meetings vs reports Do you have...

In this episode, you'll get to meet Dave Ruane - Digital Content & Partnership Manager at XTM International. This is part 2 of our interview where things got a bit more personal. We talked about public speaking as an introvert, getting outside of your comfort zone, learning agility, making exciting content, leading vs managing. If you want to see our beautiful talking heads, head to YouTube ht...

Innovation in localization? Check. Did you know we have the PIC - Process Innovation Challenge? Dave Ruane will tell you about the contest inspired by Dragon's Den / Shark Tank. Welcome to part 1 of our interview where you'll learn about: What's Process Innovation Challenge (PIC) Why you should participate in this contest Tips to pitch your innovations more effectively Can anyone be an innovator?...

Are you craving some ASMR from the industry? ✅ How about a music quiz? ✅  I got it all, baby! Please enjoy my first ASMR whisper recording. (Yes, it's April Fools) ⏱ Timestamps: 01:34 - Top 10 largest LSPs in localization (by Nimdzi) 08:57 - Top 10 largest boutique LSPs (by Slator) 14:16 - Upcoming LocLunches in April 18:20 - Memsource API error codes 24:07 - Lokalise iOS SDK Sources: https...

In this episode, you'll get to meet Yago Sagrado - the Communications Manager at Keywords Studios. This is part 2 of our interview where things got a bit more personal. We talked about World of Warcraft, people who are not gamers, the problems of vertical organizations, recognitions, personalities. If you want to see our beautiful talking heads, head to YouTube https://youtu.be/IFjurD0h3WI Thank y...

How do you localize the audio in games? Yago Sagrado from Keywords Studios is here to guide you through the process of audio localization from start to finish. I got to talk about video games again. Yay! Welcome to part 1 of our interview where you'll learn: The best way to get into the game industry Why it's good to know multiple disciplines What exactly is part of audio localization How to local...

In this episode, you'll get to meet Jan Hinrichs - the founder & CEO of Beluga and LocLunch. This is part 2 of our interview where things got a bit more personal. We talked about sailing, entrepreneurship, competition, annoying LSPs, corporations. If you want to see our beautiful talking heads, head to YouTube https://youtu.be/8bSpyoZv6zk Thank you for listening and enjoy :)

Have you noticed a lot of salad bowls on LinkedIn recently? That's probably LocLunch. What exactly is it? If you're a newbie like me, learn more about the community in this episode. I got to talk to Jan Hinrichs, the founder of LocLunch. We split the 2.5-hour long interview into 2 parts, in this one you can learn the following: How LocLunch started  What makes a good ambassador  How to g...

Javi Diaz has become one of the most popular influencers in the localization industry. He created the role of a Global Brand Champion and in this episode, you'll learn how to become one. Javi is a proud millennial. He represents a new take on sales, marketing, and building relationships. Listen to our casual interview and find out: The origins of Global Brand Champion A new take on the sales proce...

This episode will introduce you to the world of BiDi localization and all its challenges. Gilad Almosnino worked at Microsoft for 20 years and he's here to challenge the status quo. In this interview, you can learn about Gilad's mission to improve the standards for BiDi users. But we have a lot more for you: ▪ Why you need a robust and inclusive design ▪ The problems of mirroring UI ▪ Going agains...

Localization News is here to talk about: What is a (TMS) Translation Management System • Still a Hassle for Translation Project Managers, But OCR Is Improving. This is the "tech edition" of our show and these guys don't even need articles. Oksana and Beat ended up brainstorming on the ideal TMS and how we can efficiently convert books into digital. Wow! PS: Oksana will fix her camera next time ^^...

This is one of the most practical interviews on localization project management. I got a chance to speak with Gaya Saghatelyan on the intricacies of managing projects at Hubspot. We talked about the big AND the small picture of project management. You have to understand both if you want to be relevant in the future. We invite you to learn about: ▪ Hubspot localization program ▪ What's a "flywheel"...

Localization News is here to report on: How to select a good localization service provider • Why we should be referring to localization as "multi-market" • COVID is the greatest translation challenge... ever! This episode gave birth to Multi-Market Avengers. We shall save the world through the power of translation. Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguett...

SBT Localization is on a mission to save the Ukrainian language. This group of volunteers got into game localization to promote their language in games. And they're hoping to create a market for Ukrainian localization. I spoke with Tetiana Cherednychok from SBT Localization. In this video, you'll find out: ▪ Why SBT Localization started with games ▪ Finding opportunities for localization ▪ How to...

"You want the quality to be evaluated from the look and feel of it, not a score of 1 to 10". I thought this was a fresh approach to quality management. But how exactly does it work? I went straight to the source - Sankeshwari Deo manages the linguistic quality at Autodesk. In this interview you'll learn: ▪ How to analyze the quality feedback ▪ First steps for setting up a quality program ▪ Dealing...

Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation. We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :) Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej...