The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a dentist in Austin, Texas, named Dr. Sarah Cheng, uses the Google Maps Q&A feature to convert prospects into booked patients. They discuss her specific strategy of monitoring and responding to questions about insurance, pricing, and availability within minutes, and how she pre-populates the Q&A with her own frequently as...

In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small tattoo studio in Austin, Texas uses Google Business Profile attributes, Q&A, and photo verification to filter out underage inquiries and attract serious clients. They walk through specific tactics like enabling the 'walk-ins welcome' and 'appointments required' attributes, using the Q&A section to pre-answer FAQs...

In this episode of The Local Marketing Podcast, Lucas and Luna break down how a coin-laundromat in Denver used a targeted Google Maps star-rating strategy to turn one-star reviews into five-star ones — and increase foot traffic by 30 percent in six months. They walk through the specific steps the owner took: responding publicly to every negative review within 24 hours, offering a free dry cycle fo...

In Episode 26 of The Local Marketing Podcast, Lucas and Luna break down how a small plumbing business in Denver, Colorado, uses the Google Business Profile Services List to rank for high-intent emergency search terms. They walk through the specific service names and categories that helped 'Pete's Pipe Rescue' appear in the local map pack for 'burst pipe repair' and 'water heater emergency' within...

Lucas and Luna dig into how an independent bookstore in Portland, Oregon — called The Book Nook — uses Google Business Profile posts to drive foot traffic to author events, storytime, and book clubs. They walk through the exact post cadence, the difference between events and offers in Google Maps, and the surprising stat that 40% of the store's weekly visitors come from Maps discovery. Luna challe...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small hardware store in Portland used a simple Google Reviews strategy to jump from page three to the top of local search results in just six weeks. They break down the specific review-request script the owner used, the surprising impact of responding to negative reviews, and the exact number of new reviews needed to move...

In Episode 23 of The Local Marketing Podcast, Lucas and Luna dive into a fresh angle: using Google Maps attributes to attract foot traffic for a bakery. They analyze the case of a small bakery in Portland that optimized its business profile attributes (like 'wheelchair accessible', 'free Wi-Fi', and 'outdoor seating') and saw a 40% increase in store visits over three months. The episode explains h...

Episode 22 dives into a surprisingly powerful local SEO tool: the Google Business Profile menu feature. Lucas and Luna unpack the story of Di Fara Pizza in Brooklyn, which saw a 22% lift in takeout orders after optimizing their GBP menu with real-time pricing and high-res photos. They also discuss why most restaurants get menus wrong—posting PDFs or outdated links—and how a few simple updates can...

In this episode, Lucas and Luna explore how a small toy store in Portland doubled its conversion rate by enabling Google Maps Messaging. The owners, Jessica and Mark, noticed that customers often asked the same questions via phone but never completed the call. By setting up automated responses and quick replies for common queries like 'Do you have this game in stock?' or 'What time do you close?',...

Lucas and Luna dive into a specific, underused feature of Google Business Profiles: the Questions & Answers section. They break down how a small gym in Portland, Oregon—Iron Roots Strength—flipped their Q&A from a neglected FAQ dump into a conversion engine that books intro sessions. The episode walks through the specific strategy: monitoring for unasked questions, seeding high-intent queries, and...

Episode 19 of The Local Marketing Podcast with Fexingo dives into how a small Thai restaurant in Portland uses Google Business Profile posts to drive lunchtime orders. Lucas and Luna break down the specific post types—offers, events, and what's new—and how the restaurant times them around 10:30 a.m. to catch the lunch crowd. They also discuss the importance of clear calls to action, posting freque...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small independent bike shop in Portland uses Google Business Profile product listings to turn online browsers into in-store buyers. They break down how the shop showcases specific bike models, accessories, and service packages directly on Google Maps — no website required. Lucas explains the exact steps: adding inventory...

This episode dives into a specific local marketing tactic that many small businesses overlook: Google Local Service Ads for a hardware store. Lucas and Luna walk through how an independent hardware store in Portland, Oregon started using LSAs to capture high-intent customers searching for 'emergency locksmith' and 'garage door repair' — services the store already offered but wasn't advertising. Th...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small landscaping company in Austin, Texas turned its Google Business Profile photos into a steady lead machine. They break down the specific photo strategy that helped GreenScape cut their cost-per-lead by 62 percent in just three months. You'll learn why before-and-after landscaping shots outperform generic flower photo...

Episode 15 of The Local Marketing Podcast dives into how a small gym in Austin, Texas uses Google Maps posts to consistently fill fitness classes without paid ads. Lucas and Luna break down the specific strategy: posting class schedules on Monday mornings, highlighting participant milestones on Wednesdays, and sharing transformation stories on Fridays. They explain the engagement metrics, the impo...

Episode 14 of The Local Marketing Podcast dives into how one independent gym in Austin, Texas, uses Google Business Profile posts to fill fitness classes without paid ads. Lucas and Luna walk through the gym's strategy: posting daily class previews with timestamps, using local keyword hashtags, and leveraging before-and-after photos. They also reveal the specific metrics that matter—click-through...

Episode 13 of The Local Marketing Podcast with Fexingo. Lucas and Luna break down a specific tactic: the Google Business Profile short name. Using the real example of a handyman in Austin, Texas, who changed his short name from a generic string to his business name and saw a 30% increase in direct search views within three weeks. They explain what a short name is, why most business owners ignore i...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a single food truck in Austin, Texas uses Google Maps search volume data and Google Business Profile insights to pick its daily parking spots. The owner, Maria, tracks which neighborhoods have the highest 'tacos near me' queries on weekday mornings, then cross-references that with her profile's 'direction requests' and 'cal...

In this episode, Lucas and Luna dig into a surprisingly powerful lever for local search visibility: Google Business Profile categories. They walk through the story of a barbershop in Austin, Texas that jumped from page three to the local three-pack by changing just one secondary category from 'Barber Shop' to 'Men's Hair Salon.' The hosts explain how Google's category system works, why specificity...

In episode 10 of The Local Marketing Podcast, Lucas and Luna drill into a specific, underused local SEO tool: the Google Maps question-and-answer feature. Most business owners ignore it, but one independent coffee shop in Portland saw a 14% increase in store visits after systematically answering every public question within four hours. The hosts break down the exact workflow the owner used, how Go...

In this episode of The Local Marketing Podcast with Fexingo, Lucas and Luna dive into the underutilized power of Google Maps attributes for small businesses. Through the case of a chiropractor in Austin, Texas—Dr. Sarah Chen of Austin Spine & Wellness—they explore how specific attributes like 'accepts new patients,' 'free parking,' and 'wheelchair accessible' can dramatically improve local visibil...

Episode 8 of The Local Marketing Podcast with Fexingo. Lucas and Luna dig into a powerful but often overlooked local SEO tool: Google Business Profile attributes. Using a real florist in Portland as a case study, they break down how businesses can use specific attributes—like 'free Wi-Fi,' 'women-led,' or 'appointments required'—to signal relevance to both Google's algorithm and human shoppers. Th...

Lucas and Luna dive into how a small pet store in Portland used video reviews on Google Business Profile to jump from page three to the local finder. They break down the specific strategy: asking customers for 15-second clips, uploading them as Google Posts, and the surprising impact on click-through rates. The episode explains why Google's algorithm appears to favor visual user-generated content...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into the specific local SEO strategy that pushed a single-location dental practice to the number-one spot in Google Maps for its city. They break down the exact tactics used: how the dentist optimized his Google Business Profile with category-specific fields, how he generated thirty high-quality reviews in thirty days through a pa...

Lucas and Luna break down how a single-location laundromat in Austin, Texas, consistently ranks in the top three Google Maps results for 'laundry service' and 'wash and fold' — without spending a dime on Google Ads or local service ads. The episode walks through three specific tactics the owner used: strategic category selection on their Google Business Profile (choosing 'laundromat' over 'dry cle...