The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific tactic many small businesses overlook: Google Posts. These free, native updates within Google Business Profile can drive engagement and rankings without paid ads. Lucas breaks down the mechanics, citing a case study of a Denver bike shop that saw a 22% click-through rate improvement by posting weekly offers and eve...

Lucas and Luna dive into a specific case: a Tucson carpet cleaner who ranked #1 on Google Maps despite a 3.8-star average—while a 4.9-star competitor stayed buried on page two. They unpack the review signals Google actually weights: recency, response rate, keyword density, and verified purchase frequency. Plus: why a flood of five-star reviews in one week can actually hurt you. If you run a local...

In this episode of The Local Marketing Podcast, Lucas and Luna dig into a surprising local SEO case: a single independent plumber in Austin, Texas, who consistently outranked national chains like Roto-Rooter on Google Maps for high-value keywords like 'emergency pipe repair 78701'. They break down the three specific tactics he used — proximity stacking, review velocity management, and structured d...

In the debut episode of The Local Marketing Podcast with Fexingo, Lucas and Luna drill into a single concrete case: how a family-run bakery in Portland, Oregon used Google Maps features to double foot traffic in just four months. They break down the specific tactics—Google Business Profile optimization, replying to reviews, posting photos weekly—and the numbers behind them. Lucas explains why loca...