The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small tattoo shop in Portland uses Google Maps features to drive flash sale bookings. They walk through the shop's strategy: leveraging Google Posts to announce flash sales, using Google Business Profile attributes like 'accepts walk-ins' and 'by appointment only' toggling, and encouraging reviews with photos of flash...

In this episode, Lucas and Luna look at how a small landlord in Austin, Texas, uses Google Maps attributes and Q&A to pre-screen tenants and fill vacancies faster than the big rental platforms. They walk through the specific strategy of updating building amenities, responding to common questions, and leveraging Google Posts for open houses. The conversation covers why local businesses should treat...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small florist in Portland, Oregon, leverages Google Maps features to capture same-day delivery orders that competitors miss. They break down the specific actions the shop took: optimizing Google Business attributes for 'same-day delivery,' using Google Posts to highlight fresh inventory by 10 a.m. daily, and responding...

Episode 101 of The Local Marketing Podcast: Lucas and Luna break down how a family-owned laundromat in Portland used Google Maps features to convert one-time customers into subscription-based recurring revenue. They walk through the specific strategy: optimizing for 'wash and fold' service keywords, using Google Posts to promote a loyalty punch card, and leveraging Maps attributes like 'free picku...

In this milestone 100th episode, Lucas and Luna look at how a local bike shop in Portland uses Google Maps to organize weekly group rides. Owner Jenna Carter shares how she turned a simple Google Business Profile into a community hub, using Google Posts and Q&A to coordinate ride schedules and grow her customer base by 40 percent. The conversation covers practical tips for any small business owner...

In episode 99 of The Local Marketing Podcast, Lucas and Luna explore how a dry-cleaning and alteration shop on a side street in Portland, Oregon, turns Google Maps into a steady pipeline for alteration appointments — a low-visibility, high-margin service most local businesses overlook. They break down how the shop uses custom attributes like 'hemming,' 'bridal alterations,' and 'leather repair' to...

Episode 98 of The Local Marketing Podcast explores how a local hair salon in Portland, Oregon, uses Google Maps to offer VIP booking slots for high-end services. Lucas and Luna dive into the strategy of creating 'Experience' listings on Google Business Profile, including premium haircut packages with add-ons like scalp treatments and blowouts. They discuss how the salon, Blush & Blade, increased i...

In this episode, Lucas and Luna explore how a local pet groomer in Austin, Texas, uses Google Maps features like appointment booking, Google Posts, and Q&A to build and manage a waitlist that keeps her small business fully booked weeks in advance. They break down her specific strategy: how she updates her Google Business Profile every morning with same-day availability, uses Google Posts to announ...

Lucas and Luna dive into a single case study: Tony's Neapolitan Pizza in Madison, Wisconsin, which generates $12,000 per month in catering revenue through a smart Google Maps strategy. They break down how the shop uses Google Q&A to seed catering-specific questions, Google Posts to feature weekly catering menus, and Maps bulk-edit tools to add catering-specific attributes. Listeners learn a concre...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a residential HVAC company in Phoenix uses Google Maps attributes, reviews, and emergency-response posts to capture high-intent service calls during the summer heatwave. They break down the specific strategy of enabling the 'emergency service' attribute, the impact of rapid review responses on ranking for urgent search te...

Episode 94 of The Local Marketing Podcast dives into a simple yet overlooked Google Maps strategy: using the 'Services' tab and posts to send seasonal service reminders. Lucas and Luna walk through the example of GreenScape, a landscaping company in Portland, Oregon, that increased repeat bookings by 32% in six months by tagging services like leaf removal, gutter cleaning, and dormant pruning with...

Episode 93 of The Local Marketing Podcast dives into how a small yoga studio in Portland, Oregon, leverages Google Maps features to consistently fill its classes. Lucas and Luna break down the specific strategies: using Google Posts to promote class themes, optimizing Attributes for amenities like mats and parking, and responding to reviews to build community. The studio owner reports a 40 percent...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into a surprisingly powerful but often overlooked Google Maps feature: business attributes. They explore how a small plumbing company in Austin, Texas, used attributes like 'offers free estimates,' 'emergency service,' and '24-hour response' to stand out from competitors and dramatically increase their call-to-job conversion rate....

In episode 91 of The Local Marketing Podcast, Lucas and Luna dive into how a specialty coffee roaster in Portland uses Google Maps not just for retail foot traffic, but to build a wholesale customer base. They break down the roaster's strategy: optimizing their Business Profile for 'coffee supplier' and 'wholesale beans' keywords, using Google Posts to showcase bulk pricing and brewing guides, and...

In episode 90 of The Local Marketing Podcast, Lucas and Luna dive into how a neighborhood independent bookstore, Book & Vine in Portland, Oregon, uses Google Maps to sell event tickets and drive foot traffic. They explore the store's strategy of creating Google Events via the Business Profile, listing author readings and children's storytimes, and how they optimized their Google Maps description t...

Lucas and Luna dive into how a small independent gym in Portland, Oregon — Iron Bridge Fitness — uses Google Maps strategically to retain members and reduce churn. They break down the gym's specific playbook: using Google Posts to share member transformations, leveraging Q&A to answer common hesitations about joining, and encouraging check-in photos via Google Maps to build social proof. The episo...

In Episode 88, Lucas and Luna dive into a specific challenge for appointment-based local businesses: the no-show. They explore how a massage therapist in Portland, Oregon uses Google Maps features — specifically Google Posts and the Q&A section — to fill cancellation slots within hours. The therapist, Sarah, has a system: when a client cancels same-day, she posts an open slot on her Google Busines...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into the Google Maps strategy of a wedding and event photographer who built a six-figure business entirely through local search. They break down how she optimized her Google Business Profile with portfolio posts, responded to every review with a booking link, and used Google Maps attributes like 'LGBTQ+ friendly' to stand out. The...

Episode 86 of The Local Marketing Podcast with Fexingo. Lucas and Luna break down how a single-location dental practice in Portland used Google Posts to fill 15 same-day cancellations in one morning. They walk through the specific post format, the timing, the call-to-action, and the metrics that made it work. If you run a service business with appointment-based revenue, this episode gives you a re...

In Episode 85 of The Local Marketing Podcast, Lucas and Luna examine how a small roofing contractor in Akron, Ohio, turned Google Maps into a 24/7 lead machine for emergency storm repair calls. They walk through the roofer's specific tactics: optimizing the business profile with real-time service area updates, posting before-and-after photos of storm damage within hours, and using Google Maps Q&A...

In episode 84 of The Local Marketing Podcast, Lucas and Luna explore how a small-town real estate agent in Boise, Idaho, uses Google Maps to generate listing leads and build neighborhood authority. They break down a specific strategy: posting 'Just Listed' Google Posts with targeted local keywords, responding to every Google Maps question within two hours, and using the Q&A feature to showcase mar...

Episode 83 of The Local Marketing Podcast dives into a specific tactic many small businesses overlook: Google Posts. Lucas and Luna break down how a single-location dentist in Austin, Texas used a time-sensitive Google Post to fill fifteen cancelled appointments in under three hours. They walk through the exact post format, the offer structure (a free whitening kit for same-day bookings), and the...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small art gallery in Portland, Oregon uses Google Maps features to drive foot traffic and sell artwork. They walk through the gallery's strategy of using Google Maps Posts to highlight new exhibitions, leveraging Google Maps virtual tours to give online browsers a feel for the space, and responding to reviews to build tru...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small floral design studio in Portland uses Google Maps features to land high-value wedding contracts. The owner shares how she optimized her Google Business Profile with seasonal photo updates, Q&A for brides-to-be, and strategic use of Google Posts to showcase real wedding work. The episode walks through her specific pr...

Episode 80 of The Local Marketing Podcast dives into how a single-location barber shop in Austin, Texas, turned its Google Maps listing into a steady booking engine — without any ad spend. Lucas and Luna walk through the specific steps: enabling appointment links in the Business Profile, optimizing business hours for peak walk-in periods, and using Google Maps Q&A to answer the same three question...