The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

In this episode, Lucas and Luna explore how a small-town bakery, Sweet Rise in Portland, Oregon, uses Google Maps attributes and Q&A to drive preorders and reduce waste. Owner Maria Ramos shares how adding 'preorder' and 'curbside pickup' attributes boosted her weekly preorder rate by 40 percent, and how answering common questions about customization and availability turned casual browsers into re...

In Episode 78 of The Local Marketing Podcast, Lucas and Luna explore how a small wine shop in Portland, Oregon uses Google Maps features to drive foot traffic and sell out virtual tasting kits. They break down the specific strategy of leveraging Google Posts, local inventory ads, and event listings to turn a pandemic pivot into a permanent revenue stream. Learn the exact posting cadence, photo str...

Episode 77 focuses on how a single-location dental practice in Austin, Texas, turned Google Maps reviews into a reliable new-patient funnel. We walk through the specific tactics Dr. Priya Mehta used: responding to every review within 24 hours, featuring before-and-after photo updates, and using Q&A to address insurance questions before the first call. We break down the numbers: a jump from 4.2 to...

Lucas and Luna explore how a pet grooming business in Austin, Texas, uses Google Maps features—especially the 'Updates' tab and custom Q&A—to keep clients coming back. Owner Maria Santos shares her strategy of posting before-and-after photos weekly, which led to a 40% increase in repeat bookings over six months. The hosts break down the tactics behind her retention success, including how she lever...

In Episode 75 of The Local Marketing Podcast, Lucas and Luna explore how a small car wash in Phoenix uses Google Maps features like Q&A, photo updates, and membership links to turn a one-time wash into a monthly subscription. They break down the specific playbook: how the owner uses the 'services' menu to list unlimited wash plans, replies to photos with pricing, and embeds a booking link for the...

Episode 74 of The Local Marketing Podcast with Fexingo. Lucas and Luna break down how a family-owned pizzeria in Chicago uses Google Maps features — not just to attract first-time customers, but to turn them into regulars. They walk through the specific tactics: using Google Posts to highlight daily lunch specials, managing reviews to build trust with neighborhood diners, and leveraging Google Map...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a local tutoring center in Austin, Texas used Google Maps features like product menus, appointment links, and localized Q&A to triple student inquiries in just one quarter. They break down the specific steps the owner took, including adding a virtual tour and responding to negative reviews strategically. You'll learn why tu...

In this episode of The Local Marketing Podcast, Lucas and Luna dig into a surprisingly effective but often overlooked Google Maps feature: the question-and-answer section. They use a real-world example of a plumber in Austin, Texas — Cooper's Plumbing — who started proactively answering common questions on his business profile and saw a 30% increase in service calls within three months. The hosts...

In episode 71 of The Local Marketing Podcast, Lucas and Luna break down how a small custom T-shirt and merchandise printer in Portland, Oregon, uses Google Maps to win wholesale and bulk-order clients — not just walk-in retail. The shop, Bold Coast Print Co., generates over 70% of its new business accounts through Google Maps discovery, not its website or social media. Lucas walks through the spec...

Episode 70 of The Local Marketing Podcast: Lucas and Luna dig into the story of a specialty coffee shop in Portland, Oregon, that turned its Google Maps presence into a community magnet. Owner Mia Chen shares how she used Maps posts to announce seasonal drinks, Q&A to answer caffeine questions, and photo updates to showcase latte art — all driving repeat visits. The hosts break down her strategy:...

Episode 69 of The Local Marketing Podcast: Lucas and Luna explore how a small sign shop in Austin, Texas, called Austin Signs, uses Google Maps to turn map searches into high-ticket leads. They break down how the owner, Dave, optimized his Google Business Profile with service-based categories, product labels, and regular photo updates to rank for keywords like 'custom neon sign Austin' and 'channe...

Most gyms rely on walk-ins or Facebook ads to fill memberships. But one independent gym in Austin, Texas — Eastside Fitness — turned its Google Business Profile into a membership machine. This episode breaks down exactly how they did it: posting class videos weekly, using the 'offer' feature for free trial passes, and carefully managing Q&A to answer pricing questions before prospects even ask. Ea...

Lucas and Luna dive into a specific case: a small bicycle repair shop in Portland that doubled its service revenue by optimizing its Google Maps profile for repairs, not sales. They walk through how the shop used service menus, categories, and photo updates to capture high-intent local searchers, with concrete data on click-through rates and booking conversions. A practical episode for any service...

Episode 66 of The Local Marketing Podcast with Fexingo: Lucas and Luna dive into how a used bookstore in Portland, Oregon uses Google Maps attributes—specifically 'Used Books' and 'Rare Books'—to attract collectors and casual readers alike. They explore the strategy behind selecting the right attributes, how these micro-categories help a small shop appear in niche searches, and the surprising impa...

In episode 65 of The Local Marketing Podcast, Lucas and Luna dig into the specific marketing playbook of a landscaping company in Portland, Oregon, that uses weekly Google Maps photo updates to dominate local search for seasonal services. They break down how the company, GreenLeaf Landscaping, posts before-and-after photos of its projects every Monday morning, leading to a 40 percent increase in q...

In this episode, Lucas and Luna break down a specific Google Maps feature many local businesses overlook: direct messaging. They walk through how a Philadelphia dry cleaner, Main Line Dry Cleaning, uses the chat button to book alteration fittings, upsell services, and convert mobile searchers into same-day appointments. Lucas shares the key stats: a 23 percent booking rate from chat opens, an aver...

Episode 63 of The Local Marketing Podcast dives into a specific tactic: how a handyman named Marco in Austin, Texas, uses Google Maps FAQs to pre-empt customer objections and win jobs. Marco's business, 'Marco's Fix It,' saw a 30% increase in leads after he started answering common questions like 'Do you work weekends?' and 'How much for a toilet install?' directly in his Maps listing. Lucas and L...

Episode 62 of The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO. Lucas and Luna drill into a single specific case: how a weekend-only farmers market in Portland, Oregon, drives foot traffic using strategic Google Maps posts every Thursday night. The episode walks through the exact posting cadence—teasing Saturday's seasonal produce, spotlighting a new vendor each...

In this episode, Lucas and Luna dive into a specific local marketing tactic: using Google Maps posts to drive foot traffic and sales at an independent bookstore, Pages in Seattle. They break down how owner Jenna Chen uses weekly posts—new arrivals, author events, staff picks—to boost visibility in the local pack and convert browsers into buyers. Lucas shares concrete data: a 22% increase in store...

When a nail salon in Austin saw foot traffic drop 30% after a nearby competitor opened, they didn't slash prices or run ads. Instead, they overhauled their Google Maps listing with a strategy that cost zero dollars: weekly photo updates, location-specific attributes (like 'wheelchair accessible entrance' and 'accepts credit cards'), and a clever use of the Q&A feature to answer unasked questions....

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small-town florist in Portland, Oregon, uses Google Maps to compete against national flower delivery apps like 1-800-Flowers. They break down the specific strategy of using Google Maps Updates to share real-time inventory photos, seasonal arrangements, and same-day delivery offers directly on the listing. Lucas explains...

In Episode 58 of The Local Marketing Podcast, Lucas and Luna dive into a fresh angle: how a realtor leverages Google Maps to market entire neighborhoods, not just individual listings. They walk through the story of Jenna, a real estate agent in Portland who uses Google Maps posts, attributes, and local guides to build authority for specific zip codes. Lucas breaks down how she posts weekly neighbo...

Lucas and Luna explore how a single hair salon in Austin, Texas uses Google Maps booking links to reduce no-shows and fill schedule gaps. They break down the specific steps the salon took—adding the booking button, sending automated reminders, and adjusting appointment slots based on popular times data. The episode reveals a concrete number: the salon cut no-shows by 40% in three months. Lucas and...

Episode 56 of The Local Marketing Podcast. Lucas and Luna break down how a single-location dog groomer in Austin, Texas, cracked the local pack on Google Maps — without reviews, without ads, and on a shoestring budget. They walk through the specific tactic: optimizing for the Google Guaranteed badge through Home Service Ads, using structured data markup on a simple website, and posting weekly Goog...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific strategy for local businesses: using Google Maps to capture catering and bulk-order revenue. They examine how a small bakery in Portland, Oregon, called Tabor Bread, reworked its Google Business Profile to prioritize catering inquiries over everyday foot traffic. Lucas explains the specific changes: adding a 'cater...