The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

In Episode 54, Lucas and Luna break down how a small roofing company in Ohio uses Google Maps photo updates to generate leads, build trust, and outperform competitors. They walk through the specific strategy: posting before-and-after images of completed roof jobs, tagging them with relevant attributes, and linking to a booking form. They discuss why photo-heavy listings get 42% more requests for d...

In this episode, Lucas and Luna dive into how a small independent hardware store in Portland, Oregon, uses Google Maps attributes to outmaneuver Home Depot and Lowe's. They break down the specific attributes — 'Women-led', 'Small business', 'LGBTQ+ friendly', 'Veteran-led', 'Appointment required', 'Online appointments' — and how each one targets a different customer segment. Lucas explains the dat...

In this episode of The Local Marketing Podcast, Lucas and Luna break down exactly how a single-location dentist in Austin, Texas, climbed to the top of Google Maps for 'emergency dentist' in under six months. They walk through the specific optimization steps: updating business attributes like 'wheelchair accessible' and 'accepting new patients,' posting weekly Google Posts with promotions, respond...

In Episode 51 of The Local Marketing Podcast, Lucas and Luna dive into the specific strategies of a pet store in Denver that used Google Maps posts to transform its foot traffic. The owner, Maria, runs 'Paws & Claws' and started posting daily updates on Google Maps—including new inventory photos, short video clips of puppies, and weekly adoption events. Within three months, her store saw a 40% inc...

Episode 50 of The Local Marketing Podcast digs into a single Google Maps feature most businesses ignore: the Q&A section. Lucas and Luna walk through how a real sushi bar in Portland, Oregon — let's call it Miso & Rice — used structured answers to common customer questions to convert lookers into diners. They share the exact questions the bar answered, the data on how many views the Q&A gets vs. r...

In Episode 49 of The Local Marketing Podcast, Lucas and Luna break down how a single food truck in Austin, Texas — El Primo Tacos — turned Google Maps reviews into a weapon against massive chains. They examine the owner's specific strategy: responding to every negative review within two hours, embedding location photos that show the truck's cleanliness, and using review volume to outrank competito...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small yoga studio in Portland uses Google Maps posts — not just attributes or reviews — to fill its 6 AM and lunchtime classes. They break down the studio's specific posting cadence (three posts per week, always with a photo and a call-to-action button), the surprising metric that predicts class attendance (post views v...

In this episode, Lucas and Luna talk about a real missed opportunity: a family-run plumbing business in Portland that has no Google Maps listing at all. We break down how much that absence is costing them in lost local calls and jobs, and walk through the simple fixes any service business can make in under an hour. No fluff, just the numbers and steps. #GoogleMaps #LocalSEO #Plumber #Portland #Sma...

In this episode of The Local Marketing Podcast with Fexingo, Lucas and Luna dive into how a seasonal pop-up night market in Austin uses Google Maps attributes and updates to draw hundreds of visitors each weekend. They break down the specific attributes the market owner toggles — from 'outdoor seating' to 'live music' — and how posting weekly photos and Q&A answers keeps the listing fresh. Lucas e...

Lucas and Luna examine how a local coffee roaster in Portland uses Google Maps updates—specifically new photos and posts—to stay at the top of local search results. They share data on how frequently the shop updates its listing, the impact on click-through rates, and why consistency matters more than one-off promotions. A practical breakdown for any small business owner wondering if Google Maps up...

Lucas and Luna dive into how a local pizzeria in Austin, Texas, uses a clever Google Maps strategy to capture late-night cravings. The episode focuses on the business's use of Google Maps attributes like 'Has late-night food' and 'Online ordering' combined with photos and posts timed for midnight crowds. Lucas walks through the specific steps the owner took, including updating hours, adding order...

In this episode, Lucas and Luna dive into how a local landscaping business uses Google Maps photo updates to show before-and-after transformations, driving leads and trust. They break down the strategy behind weekly photo uploads, what types of images work best, and why consistency beats quality. The episode features a specific case: a landscaper in Portland who saw a 40% increase in contact form...

Lucas and Luna dive into how local businesses can leverage Google Maps' 'Popular Times' and 'Live' busyness data. They walk through the story of a small gym in Portland that turned slow hours into a membership perk by publishing its quietest times. Along the way, they explain how to access the data, why it builds trust with customers, and how one yoga studio used it to launch a 'Lunchtime Lull' di...

Episode 41 of The Local Marketing Podcast digs into a specific Google Maps feature that most small businesses overlook: attributes. Lucas explains why updating your attributes weekly can boost your local search ranking and attract more qualified customers, using a real-world example of a vegan cafe that saw a 30% increase in direction requests after adding dietary attributes. Luna shares how a loc...

In Episode 40 of The Local Marketing Podcast, Lucas and Luna dive into a powerful but often overlooked Google Business Profile feature: attributes. Using a real case study of a Portland bike shop, they show how checking 'Women-led', 'LGBTQ+ friendly', 'Free Wi-Fi', and 'Repair services' can dramatically improve local search visibility and attract the right customers. Lucas explains how Google's at...

Episode 39 of The Local Marketing Podcast explores how a mobile food truck, 'Rolling Buns', uses Google Maps to locate high-foot-traffic lunch spots and attract customers in real time. Lucas and Luna break down the specific Google Maps features—temporary location pins, hours updates, and post scheduling—that help this food truck owner, Marcus, double his daily sales. Learn the concrete steps any m...

In this episode of The Local Marketing Podcast, Lucas and Luna explore how a small gift shop, 'The Painted Pear', used Google Maps attributes and seasonal updates to capture holiday foot traffic. They break down the specific attributes the shop enabled—like 'women-owned', 'family-friendly', and 'curated gifts'—and how those small metadata changes improved search visibility and conversion. The host...

Episode 37 of The Local Marketing Podcast digs into how an independent bookstore in Portland, Oregon uses Google Maps events to build a loyal local following. Lucas and Luna break down the specific strategy behind 'Pages & Pints' — a monthly author reading and craft beer tasting that the store promotes exclusively through Google Business Profile events. They walk through the setup process, the sur...

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small boutique hotel in Portland uses Google Maps attributes like 'free Wi-Fi,' 'pet-friendly,' and 'breakfast included' to stand out in search results and convert browsers into bookers. They break down exactly which attributes matter most for hospitality businesses, how to prioritise updates when Google rolls out new a...

In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small florist in Portland used Google Maps product listings to capture Valentine's Day orders. They walk through the exact setup — category selection, photo optimization, pricing display — and share the numbers: a 40 percent increase in click-through rate and a 22 percent lift in revenue versus the previous year. The c...

Episode 34 of The Local Marketing Podcast. Lucas and Luna drill into a single tactic that a car wash in Portland, Oregon, tested to build customer trust: publishing estimated wait times on its Google Business Profile. They break down how the owner—a former software project manager—decided to surface real-time data instead of hiding long queues, why transparency on Maps can reduce call volume and i...

In Episode 33 of The Local Marketing Podcast, Lucas and Luna break down how a small independent coffee shop in Portland, Oregon used Google Maps gift card listings to drive foot traffic during a slow January. They walk through the specific setup — how the owner added a digital gift card link to their Google Business Profile, how they promoted it through Google Posts, and the surprising result: a 2...

Episode 32 of The Local Marketing Podcast dives into a specific Google Maps feature most local businesses overlook: the Book button. Lucas and Luna break down how a busy hair salon in Portland, Oregon, called 'Strand Salon', used Google's direct booking integration to turn Map searches into confirmed appointments. We walk through their exact setup — how they enabled online scheduling, optimized th...

Lucas and Luna drill into a specific Google Business Profile feature most small businesses overlook: attributes. They walk through how a vintage furniture shop in Portland, RetroFit, added 14 niche attributes — like 'vintage', 'mid-century modern', 'eco-friendly', and 'pet-friendly' — and saw a 22% increase in profile views and a measurable bump in in-store foot traffic over three months. Lucas br...

Episode 30 of The Local Marketing Podcast dives into Google Maps attributes—those tiny feature tags like 'good for dogs' or 'free Wi-Fi' that can make or break a local business listing. Lucas and Luna examine how a pet supply store in Austin, Texas used attributes to stand out from big-box competitors, driving a 40 percent increase in direction requests in just three months. They break down which...