The Live eCommerce Podcast

Our guest today, Paul Carpenter , believes in the power of people to impact one another without competition. He started in the TV industry 20+ years ago in sales and marketing. Now, Paul is a seasoned marketer ready to solve problems, connect ideas, and team up with others to create better experiences. Tune in to discover how story sells a product and ways to tell a brand story through shoppable s...

Nicolas speaks with special guest India Brown , who specializes in creating video marketing strategies that create connections on a deeper emotional level. She helps clients build trust and outshine competitors.   Find out why you need to define your target audience before you start creating content. Learn how to identify your ideal client, figure out where they are on social media, and commu...

Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a carefully curated and ever-growing collection of sustainable products.   Find out how Aida reaches her ideal customers through SEO and targeted email marketing. Hear her experience with influencers and how they fit into the company’s...

Guest  Patti Reilly  helps brands SELL online & on-air with confidence & purpose. She’s a live selling host with over 20 years of experience and 14,000 hours of unscripted selling and over a billion dollars in career sales, including at QVC. Patti has worked with Kim & Khloé, Jessica Simpson, Tony Robbins, Paula Abdul, Suze Orman, Sarah Blakely, and Lori Grenier. She is dedic...

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7   Have you ever dreamt of making a viral video? Curious if entertaining content is the answer to driving traffic and increasing sales? Tune in to this episode to find out how to make that happen.   Our guest Joseph Wilkins founded ProCreative Studios in 2000, which pro...

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Special guest Valon Xhafa shares how AI and behavioral science can reduce eCommerce cart abandonments and product returns. Valon is the founder of Behamics . In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches an...

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing? In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture , which dev...

Nicolas presents on how to optimize the live video shopping ecosystem. Learn about the 4 P’s and what common questions to think about when setting up a live commerce event. What problem does your product solve? Will you create FOMO through special offers during a virtual shopping experience? How will you develop a promotional plan before the shoppable live stream? Where will the live shopping take...

Special guest Nikhil Vimal works with startups, mid-market, and Fortune 500 Companies on Digital AI/CX Transformation that match the rate of today's innovation. In this episode we chat about leadership, startups, and web3. Find out what Nikhil thinks about the future of eCommerce, the ways blockchain is influencing online shopping, and how brands can tap into the metaverse/VR. We still have a long...

Guest Meera Kothand is an email marketing strategist and 3X Amazon best-selling author. She is also the publisher of MeeraKothand.com , an award-winning site listed as one of the Top 100 sites for solopreneurs. She makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. Get strategies for promoting your live...

Nicolas and Whitney share their takeaways from CEX, the Creator Economy Expo , that happened during early May 2022 in Phoenix, AZ. They discuss what they learned, from audience building strategies to revenue generation models, and what surprised them, like the attendee demographics. Find out what they discovered from the speakers like Wally Koval, Jordan Harbinger, Alisha Ether, Jerod Morris, and...

Carrie Melissa Jones is a community builder, strategist, and researcher with over 15 years of experience building online communities. She joins Whitney and Nicolas to discuss how to engage your audience. Discover how to avoid the transactional dynamic of communities and live streams. Learn tips on engaging your people even when you feel stretched thin. Start with your why, get clear about your pur...

Our special guests are the people behind Pickle , a sustainable online shopping marketplace. Learn how to listen to your users and build trust. Brian McMahon and Julia O'Mara discuss sharing and connecting with your community. Hear how they help users market themselves and use in-person events to build relationships. They also talk about finding the right influencers to market your brand and optim...

It’s time to overcome digital retail frustrations! Learn the benefits of selling on Amazon and how to increase conversion rate by optimizing for search through keyword phrases. Understand the pros and cons of Amazon versus other eCommerce platforms and retail stores. Get insight on your marketing funnel to help with product discovery. Find out why going live on Amazon is beneficial for brands and...

A deep dive into how to make a live stream project a success when working with shopping event hosts. Understand the ways to demonstrate value and make it a win win. Learn how to avoid (or learn from) disconnects with communication between brands and influencers (and sometimes their managers/agents). Get a breakdown of responsibilities to help navigate different types of content campaigns. Plus, Ni...

This episode’s special guest is Dr. Elena Paweta, an executive communication coach, speaker, TEDx organizer, and university professor. Elena shares her journey to become a TEDx speaker and tips for others to do the same. She speaks about overcoming fear and finding the benefits of being nervous before speaking. Hear about the biggest mistakes and missed opportunities with live presentations. Learn...

What is visual storytelling? Why marketers should care and how does it related to live shopping events? Shlomi Ron, CEO and co-founder of the Visual Storytelling Institute , shares how to tell your eCommerce brand message. Learn how to communicate emotional content that is relevant to your audience. Find out how to get customer’s attention and stand out among a sea of competitors. Tap into the hum...

Special guest Marcus Sheridan is an acclaimed International Keynote Speaker and author of They Ask, You Answer. He helps businesses reach their potential in the digital age and is known for his unique ability to excite, engage and motivate live audiences. After running into some tech issues, Marcus shares tips on leaning into and embracing the messy parts of running a business and creating content...

"Leadership is an action, not a position." - Donald McGannon Are you in pursuit of self-mastery? Our special guest Danny Zee is and he joins the show to discuss email outreach, affiliate marketing, and what it means to be a great leader. As COO of Swanwick Sleep , he has learned a lot about working with influencers. Learn how to find the right people and reach new contacts through methods like Ins...

Special guest Michael Yang shares his knowledge about China's current live commerce and an overview of how it can be implemented in the western market. He talks about what types of product are performing well and what it takes to be a successful livestreamer. He also answers questions about support brands with their DTC strategy. Michael has served hundreds of brands going into international marke...

Have you ever had an influencer ignore your email outreach? Or, have you started working with a creator and ran into challenges with their work? We've been there too. In this episode, MJ and Nicolas share some of the common issues they've faced working with livestream personalities. On the other side, Whitney talks about her experience as an influencer and the lessons she's learned through doing b...

Special guest Tracy Hazzard of Podetize.com shares how to find your live streaming binge factor and build trust with your voice. Learn about marketing your message, growing a valuable audience, and creating platform authority with live video (without a lot of time, cost or effort). Also explored: email marketing, speaker's and sales training, working with investors, and repurposing content Ready t...

Nicolas, MJ and Whitney  discuss a white paper from https://newcreatormanifesto.com/ about the creator economy. Learn how live video on a platform like eStreamly can give you more power, a deeper connection with your audience, and a stronger income stream. If you're a small brand or influencer who is tired of being on the hamster wheel of content creation, this episode is for you. If you cons...

Special guest Ken Fenyo, President, Research & Advisory at Coresight research talks about how retailers are often slow to adopt new technology, and personalization is a key driver of success for retail because consumers expect things to be personalized. Learn how technology is coming out and making it easier for retailers and brands to use personalization. Receive an overview of the...

There is nothing more rewarding than seeing someone smile because of something you said or did. How do people respond to your brand? Special guest Brad Powell is a wealth of knowledge when it comes to using live video to connect with community and customers. In this “master class”, he offers valuable tips on being remarkable on camera, creating engaging and genuine content, and overcoming fear of...