The Live eCommerce Podcast

Are you curious how to leverage technology and engage your customers at the right time? This episode's guest can help you do just that. Brian Fanzo has been live streaming since March of 2014, which lead him to complete thousands of livestreams across every platform and tools like Meerkat, Periscope, YouTube Live, and Linkedin Live. Brian Fanzo shares: how the live stream changed his life and care...

Get out your notebook because there's a lot to learn in this episode! Whitney, Nicolas, and MJ discuss how to balance your schedule to make your live eCommerce shopping event a success (and not a time suck). We break down average time frames to set up your livestreams for success. Learn the easiest way to hire an influencer, how to select and setup your technology, connect your video to other soci...

Tips to overcome any fear of doing live videos and digital shopping events. Learn how to handle it if no one shows up to watch, finding support so you don’t have to do everything on your own, stop worrying about your appearance, planning what to say during the broadcast, and dealing with unexpected mistakes. Ready to get started livestreaming? We have a free PDF checklist that you can download her...

Curious how to incorporate livestreaming in your 2022 budget and marketing plan? Nicolas and MJ share tips for brands and influencers. Learn the benefits of including live streaming for effectively promoting your brand and products. Discover how these video events can increase brand visibility, educate customers about your products, and contribute to market research. Understand the two ways o...

Assunta Wilson joins Whitney, MJ, and Nicolas to discuss her eStreamly live streaming experience as a micro influencer and small business owner. She shares her best practices for prepping for, hosting, and promoting the streams. Find out why online shopping events benefit small, Black-Owned brands. Learn how to optimize your live content for higher engagement and sales. Plus, hear updates on eStre...

Whitney, Nicolas, and MJ share eCommerce trend data and their personal predictions for 2022. Resources referenced: Instagram’s report:  https://about.instagram.com/blog/announcements/instagram-trends-2022 Hubspot 2022 social media predictions:  https://blog.hubspot.com/marketing/social-media-predictions-2017 Hootsuite:  https://blog.hootsuite.com/social-media-trends/ Adweek eCommerc...

Whitney and Nicolas are joined by guests Jeff Tezak and Lucas Garcez to discuss how they built the confidence to broadcast live. They share best practices they've learned along the way about selling products in a shopping event. Nicolas gives an update on eStreamly's progress and upcoming features, and Whitney introduces the new Livestreaming Success Checklist Ready to get started livestreaming? W...

Tech challenges can often work to your advance and it's important to be prepared to adapt on the fly, especially when it comes to live shopping events. Special guest Leslie Gottfried of Saltbox shares how the company helps entrepreneurs grow and scale their businesses from the ground up. T hey host an online webinar twice a month about marketing, how to raise capital, and showcasing the things the...

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://streamify.store/livestreaming-checklistWhitney, Nicolas, and MJ discuss the Black on Black Friday live shopping event that eStreamly did with influencer Assunta Wilson. They share what went well, what they learned, and what they plan to implement for future events. Check out the Black-on-...

After an update from eSreamly about new developments and projects like the upcoming Black on Black event, we discuss how to grow a live streaming audience. Whitney, Nicolas and MJ remark on this Twitter thread about Chinese streamers : https://twitter.com/danqing_liu/status/1451238871098871812?s=1 . We talk about how transparency is important and that live streaming forces you to be authentic.&nbs...

Nicolas Bailliache and MJ Allen discuss their Black on Black Friday project and strategies that can be applied to holiday sales using live video streaming. These exclusive events are a great way to incentive potential customers to be present, engage, and make purchasing decisions. Listen in to get fun ideas and learn how to partner with influencers and brands to achieve ROI. Ready to get started l...

M arketing is a common struggle for business owners.  Whitney Lauritsen and MJ Allen  discusses how prevalent video has become. Live video is such a great opportunity to promote products and services.  C ompanies are now hiring their own content creators and brick and mortar stores can take advantage of it by getting sales directly from live video.  MJ and Whitney  ta...