Nicolas Bailliache

The Live eCommerce Podcast

Business EN ↓ 187 episodes

A show for retailers, brands and creators looking to grow their video commerce strategy. What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authent...

Author

Nicolas Bailliache

Episodes

happy Halloween - Vcommerce Show - Whatnot new funding, Andrew from Dappz advice on going live 31.10.2025 27:01

SEASON 3 - Ep10 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/shoutout to Andrew: follow him on LI: https://www.linkedin.com/in/andrewschaberg12/About eStreamly: More content, lower engag...

Weekly fix of liveshopping news 20.10.2025 11:58

SEASON 3 - Ep9 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalab...

Youtube turns shoppable in India, Accessibility & liveshopping, Prime day and top 20 Rolling stone's 10.10.2025 27:01

SEASON 3 - Ep8 - your weekly fix of video commerce news1. YouTube brings AI shopping to IndiaYouTube is expanding its AI product-tagging tools to India, allowing creators to automatically tag products as they mention them in videos. 2. Accessibility in livestream shoppingA new tool called EchoAid is designed to make live shopping more inclusive for Deaf and Hard-of-Hearing shoppers. 3. Primary res...

Everyday Magic: Ritual, Fragrance & the Art of Live Shopping with Luna from Circe Boutique 07.10.2025 35:13

In this episode of The Live eCommerce Podcast , Nicolas and Matt welcome a very special guest: Luna , the creative force behind Circle Boutique — a brand that blends ritual, fragrance, and artistry into an enchanting shopping experience. From tarot-inspired perfumes to Zodiac collections, hand-crafted candles, and teas, Luna has built more than a store — she’s cultivated a thriving community of cr...

Shopify Embraces ChatGPT 🔥 Amazon’s New Rival? | TikTok, Meta AI & Live Shopping Records 03.10.2025 22:47

SEASON 3 - Ep7 - your weekly fix of video commerce newsShopify is embrassing Chatgpt - Threat to Amazon? Is TikTok going away for Meta Ai? PalmStreet Liveshopping App record ordersConsumer sentiment VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estre...

Your Weekly Shot of Video Commerce News 29.09.2025 23:28

SEASON 3 - Ep6 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalab...

VCommerce - Your weekly dose of Video Commerce News! 22.09.2025 27:49

SEASON 3 - Ep5 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/ About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scala...

TikTok Shop Global Data - Live Christmas Turkey - Why Liveshopping is not mainstream in the West 15.09.2025 24:46

SEASON 3 - Ep4 - your weekly fix of video commerce news VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world TikTok Shop Global Data - Live Christmas Turkey - Why Liveshopping is not mainstream in the West Checkout our substack: https://estreamly.substack.com/ About eStreamly: More cont...

Entertainment vs. Commerce: Finding the Balance in Livestream Shopping - with Special Guest Jay Hunter from MaryRuth Organics 09.09.2025 29:12

In this episode of the Live E-commerce Podcast , hosts Nicolas (eStreamly) and Matt Hozlowski (e6 Marketing) sit down with Jay Hunter, Chief Revenue Officer at MarieRuth Organics , a true pioneer in social commerce and livestream shopping. Jay shares how he jumped headfirst into TikTok Shop when it first launched and has since expanded into Amazon Live, QVC, affiliate programs, and his own brand s...

Your weekly fix of video commerce news - Flip is going away - Verb Going Crypto and more 06.09.2025 25:12

SEASON 3 - Ep2VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/ About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning ever...

Video Commerce, Live Auction & Niche Market - Your weekly dose of Social commerce 29.08.2025 23:07

Season 3!! VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every vi...

Video Commerce News! Last week of June! 30.06.2025 29:45

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world Checkout our substack: https://estreamly.substack.com/ Last show of the season! AI video and product product page AI Avatar and the future of livestream & ecommerce engagement About eStreamly: More content, lower engagement, tight...

The V Commerce Show: June 20th ! Liveshopping: Should you stream on platform or on your website? 23.06.2025 7:30

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and liv...

What's the cost of TikTok Shop? Ebay live on tour, News from Reddit, Meta ads 13.06.2025 25:55

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldWhat's the cost of TikTok Shop? Ebay Live is coming to your neighborhood. What the difference between Meta and TikTok ? The checkout - why this matterCheckout our substack: https://estreamly.substack.com/ About eStreamly: More cont...

Flipkart Bets on Creators While TikTok Will Make You Pay to Play | The V-Commerce Show 09.06.2025 24:02

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world Checkout our substack: https://estreamly.substack.com/ About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and l...

Video AI, is TikTok Live killing product storytelling, PalmStreet fundraising 30.05.2025 21:14

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldcheckout our substack: https://estreamly.substack.com/About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extensio...

TikTok Layoff, VEO3, Walmart delivery - the ecom news of the week in a world of video commerce 24.05.2025 28:29

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce With Lena Moriarty from eTail! Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter About eStreamly: eStreamly enables shoppable livestreams &...

Is the future of Commerce gaming? Netflix going short & Brand loyalty in an area of fast consumption 16.05.2025 26:25

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP15Is the future of Commerce gaming? Netflix started to support short form video...

WhatNot, TikTok live overtaking Twitch, New ecom playbook? 09.05.2025 24:03

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP14About eStreamly: eStreamly enables shoppable livestreams & videos across...

Skip navigation Search Create Avatar image Google and Amazon Computer vision on video - Audience Attention & liveshopping 02.05.2025 23:17

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP13Google add videos to shopping CarouselAmazon Prime Video makes its show sho...

AI Collabs, Passive Video Shopping & Meta Moves 25.04.2025 25:15

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP12ChatGpt and Shopify PartnershipQVC pushing toward CelebritiesIs liveshopping...

Temu Cuts Spend, TikTok Collects Fans, and OpenAI Gets Social 18.04.2025 31:20

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP12Temu and Shein dropping ads spentIs Open AI going social? Can Tiktok go aft...

Brands, Tariffs, and Influencers: Navigating Ecommerce, Video and Challenges with Melissa Daniels 11.04.2025 23:02

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP11Tariff & EcommerceOura tapping in New Audience on QVCThe difficult bala...

Tariff, QVC & TikTok Between 24/7 and the looming ban Deadline 04.04.2025 24:09

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP10Tariff & RetailQVC restructuration & 24/7 live on TikTokTikTok ban...

TikTok Shop US struggle? Viral products vs Brand, Shoptalk Debrief, Youtube View count changes 28.03.2025 31:58

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP9TikTok Shop US struggle? Viral products vs Brand, Shoptalk Debrief, Youtube Vi...