The Live eCommerce Podcast

Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she's been researching and using, including what they are, how they work, and how they can be applied to business, specifically video shopping events. Whitney defines generative AI and large language models before providing examples from OpenAI, Google, and Facebook. Learn about...

“SEO is for everybody and every stage of the game.” When is the right time to focus on eCommerce SEO? Is it for everyone and every stage of business growth? Are you showing up for the keywords you want to show up for in search engines? This is what we explore with special guest Mariah Magazine, an SEO Visibility Strategist and Intuitive Marketing Expert for online business owners over at MariahMag...

“You're showing up in your content to add value to other people” Special guest Hilary Billings ( https://www.linkedin.com/in/hilarybillings/ )is a popular viral video creator and strategist who grew from 0-400k followers on TikTok in 40 days. She is also the Co-Founder and CEO of Attentioneers ( https://www.attentioneers.com/freecall ), where she leads a creative agency to help clients grow revenu...

In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about artificial intelligence (AI) tools, like ChatGPT and Descript. The conversation begins with a review of what we predicted for 2022, including what did and didn’t happen in the live streaming and digital marketing industries. For instance, we reflect on...

Jake Drake ( https://www.jakedrake.tv/ ) is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with clients ranging from small startups to companies like Google, The Washington Post, and Pinterest. Through his work, Jake has generated over $6.1M in revenue for his clients. In this episode, learn what a video hook is a...

Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from a startup to becoming a household name by leveraging organic social media and digital marketing strategies.   Learn how Michelle pivoted from health care to marketing, and what she did to support MIELLE Org...

Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce . He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree. Discover the place of video in eCommerce, some examples of conten...

Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests. In this episode, you’ll...

“QVC and HSN are the original influencers” Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing . On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales ap...

“Make sure you're seen as someone who cares” Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs,...

This episode is brought to you by CreatorsLegal.com . Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive level management, mergers & acquisitions, software development, licensing & distribution, and sales & marketing. He is often referred to as “The Entrepreneur’s Best Friend” because he helps them raise capital, market their bu...

Special guest Eric Farber is Founder and CEO of CreatorsLegal.com , a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture. Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with...

eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode features the company’s female co-founder Smitha Kommareddi as well as this show’s co-host Whitney Lauritsen. Uncover ideas for shrinking the gender gap, overcoming bias, and clearing the path forward for more representation...

“What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there's a person on the other side of the screen.” Special guest Cristina Cortes https://ccortes636.wixsite.com/cristinaalid coaches nano-influencers and small business owners on how to monetize their Instagram and TikTok to build their personal brand and business. She tea...

“When you have content that performs well, do it again.”   Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox , where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the s...

Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact on eCommerce and retail. Special guest  Aimée Lopez  is a retail copywriter and strategist with 26 years of retail experience. The owner of  Copy Unleashed  uses persuasive tactics based on consumer behavioral psychology to turn passersby into c...

“Through the lens of design, we can change the world.” Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuste...

Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent. Hear how the talent industry has evolved over time as di...

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio , which is everything livestreaming & live shopping. From strategy to training, to production & execution as well as sourcing, training & management of KOLs. She is also the Founder & CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketin...

Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be. Live. He live streams on Tuesdays at 4 pm EST on the Be. Live platforms. You can find Dr. ELO multi-streaming on YouTube, Facebook, and LinkedIn on Wednesdays at 6 pm EST.   Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech da...

Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like BeReal. Learn how eCommerce buyers are influenced by social media and use it to discover what to buy. Discover ways to take full advantage of the most popular social networks. Gain an understanding of where your ideal audience is...

“Be where today's shopper is and tomorrow's shopper is going to be” Special guest Joshua Kreitzer is Founder & CEO of Channel Bakers , a global agency that serves as a "one-stop shop" for eCommerce, advertising, branded story telling and analytics. The team drives incremental growth for brands large and small on Amazon and other online retailers like Amazon, Walmart, Target and Tesco Josh is a...

“eCommerce is math and metrics don’t exist in a bubble” Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of  Honest Ecommerce , a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their busi...

Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to wait 4 weeks for his orders without communication, it’s going to create issues. Tune in to find out how setting shipment expectations can make or break a business. After all, customer support is still marketing and staying human pays. Today’s guest  Irina Poddubnai...

“There's nothing as effective as a live commerce experience” Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Justin and his wife have made over $3M working with brands including on platforms like Amazon Live so happy to sha...