The Little Marketing Small Business Podcast

Marketing your small business is pretty simple. As a small business owner, it's easy to overcomplicate things and get in your head. These thoughts create roadblocks and stop you from taking action. In this week's episode, we discuss 3 key areas to help you taking action and make your small business marketing work in 2025. As Australia’s leading marketing consultancy for small business, L...

Does your marketing feel like it's not working and NOT MAKING AN IMPACT? Are you sending the right message to the right people so that you give them no choice but to choose you? In this week's episode, we talk about being effective in your marketing and how being obvious in how you talk to the right audience makes a HUGE IMPACT. As Australia’s leading marketing consultancy for small busi...

Your marketing success comes down to your positioning. In this episode, we discuss 6 key reasons why positioning is so important and the impact it has on all aspects of your business and not just on your marketing. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing...

We know time is of the essence for small business owners. So from our experience in working with small business owners for 17 years, we also know that by having some structure around their marketing will give it the best chance of success. How do you create structure? Create a marketing plan. In this episode, we talk you through the best way to create a marketing plan in 5 simple steps. As Austral...

In dealing with small business owners for over 17 years, there's 5 common obstacles that handcuff your marketing...and the best thing about it, they are SO, SO EASY to overcome. In this weeks' episode, I discuss what they are and how you can EASILY overcome them and start marketing today! As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and...

Running a small business is hard enough without having to think about what your marketing approach should look like. We've seen it all over 17 years, so we know that following an approach that is proven is one good way to achieve success. In this weeks' episode, we talk through 7 things you need to know and deliver to give your marketing the best chance of success. As Australia’s leading...

Hey everyone, welcome back to this week's episode of the Little Marketing podcast, providing small businesses across the globe with smart and tangible marketing advice. In today's episode, we discuss the great marketing actions 5 extraordinary, profit focused small businesses have taken to be the busiest they have ever been, and the fundamentals that keep them driving forward every singl...

Marketing is overwhelming, we get it. That's why in this episode, we take you through the ultimate small business marketing guide! This guide is based on our recent #1 Amazon Best Selling Book "Small Business Marketing DECLUTTERED". We take you through key actions from the book that you can take away and implement immediately. You also buy our book here: Buy our #1 Amazon Best Selli...

When marketing your small business, it's easy to lose sight of why people would choose you and the process they go through to make a decision. In this weeks' episode, we dig deep into the process people go through and the critical role marketing ultimately plays in this process...and how you can control the outcome to drive more profit. As Australia’s leading marketing consultancy for sm...

In this weeks' episode, we share the secrets behind 10 marketing actions we've taken over the last 17 years to ensure a long term, sustainable and profit making business.  As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small busines...

Trust and credibility are big reasons as to why consumers choose one particular business or brand over another. As a business owner, do you put yourself in the shoes of your customers to see if you're giving off trust? In this week's episode, we discuss 5 ways to build trust and credibility in your small business. These tools and tips will help you overcome any perceived lack of trust an...

Do you feel like the marketing of your small business is ineffective or you just really don't know where to start to make sure that it works for you to drive profit? In this episode, we talk through a 5 step approach to rejuvenate your marketing (and your mindset) to give your marketing the best chance of success for your bottom line. As Australia’s leading marketing consultancy for small bus...

The most common question we get asked is "what marketing activities will work best for me??". As you can imagine, it's not a one size fits all approach, so what we discuss in this episode is 5 key activities that we see most often, their pros and cons, the investment required in time, money, energy and skills, all so that you can start to figure out what suits you best based on your...

One of the key obstacles for a small business is to figure out how they can make more money, more profit and just be more valuable. In this newest episode, I show you how marketing makes your small business more valuable with this great formula and equation. The equation is: P+ F+E + CP + BDEAR + GPM + SP = MORE VALUABLE Being super profitable makes you more valuable You become super profitable by...

In this newest episode of the Little Marketing podcast, we take you through a real life Australian small business marketing success story of one of our clients. We take through what the process has looked like for Matt, from the very beginning working with him to now 5 years on, outlining the details of his marketing journey and what his successful business now looks like. It's the reward for...

Feel stuck in your small business marketing? Not sure where to start or where to go to get the results you and your small business deserve? In this weeks' podcast episode, we take you through some real life small business journeys that our successful small business clients go through to ensure their marketing is successful to ultimately help their business grow, drive revenue and build profit...

Feel like your small business has no "marketability"? Nothing exciting to talk about or ways to stand out from the competition - and feel like the competition always appear stronger than you? In this weeks' podcast episode, we go through part 8 of the 8 step process to help you to create your point of difference, your positioning and to drive your small business forward. As Australi...

Is marketing always a battle for your small business? Feel like nothing is working and nothing is cutting through? Not sure how to communicate what you do differently? Stop competing and start standing out! Be an expert in what you do, regardless of your industry. In this weeks' podcast episode, we talk through 10 Magic Considerations to help eliminate some competition and cut through the clu...

Is your small business in a competitive space? Feel like you're always battling? It's because you are because marketing is a battle of the mind and nothing else. Stop competing and start standing out! Be an expert in what you do, regardless of your industry. In this weeks' podcast episode, we talk through a simple 3 step process to do in your own time to help eliminate some competit...

Feel like your marketing isn't working? I bet! In this weeks' podcast episode, we talk through the importance of choosing, speaking and engaging with the right audience that suits you and your small business. Don't waste more time, money, energy and skills with the wrong audience. This podcast is part of the process to help you to create your point of difference, your positioning an...

In this weeks' podcast episode, we talk through the importance of understanding your competition across 4 KEY FACTORS so that you can start to consider how you can position yourself differently to them, stand out and go past them! This is part of the process to help you to create your point of difference, your positioning and to drive your small business forward. As Australia’s leading market...

In this weeks' podcast episode, we talk through the importance of knowing where your current business is coming from, how to get more out of them, what works and what doesn't whilst as a new business, considering where you'd like it to come from and what structures you can put in place to be able to market to your existing customers as soon as you have them. This is part of all know...

It's easy to invest time, money, energy and skills on marketing your small business, and then be super frustrated because you've overwhelmed and you don't know what's working, what's not and what you're even trying to achieve. In this episode we discuss 5 key ways to overcome these frustrations and make your investment in marketing your small business worthwhile. As A...

In this episode, Michael Kava talks about the importance of knowing what your customers and clients say about you and how it plays a huge role in the success of marketing your Australian small business. Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”,  he is a regular keynote speaker at industry events, is frequently called upon by Australian medi...

In this episode, Michael Kava talks about one of the biggest pain points for small businesses - competition - and how to use 4 criteria to help crush them! As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results...