The Little Marketing Small Business Podcast

From questions provided by our listeners, this newest episode of Little Marketing podcast, Director Michael Kava is joined by Elissa Hansen, one of our Senior Designers, to answer some small business marketing questions sent in by our listeners.  As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provi...

In this special Little Marketing podcast episode, Director Michael Kava and GM of Client Delivery Hayley Lim are joined by small business owner Mark Wheeler who came on to ask how Little Marketing help our clients, why we’re different and how we work with our small business clients. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are exc...

In this special Little Marketing podcast episode, Director Michael Kava is joined by Hayley Lim, our GM of Client Delivery to answer some small business marketing questions sent in by our listeners.  As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help...

Little Marketing is Australia’s leading marketing consultancy for small business. Authored by Michael Kava, the Director of Little Marketing, Small Business Marketing DECLUTTERED is an Australian book that provides small business owners with a proven approach to marketing their small business in a cluttered world. With smart and tangible marketing advice and tools, this book will make running your...

Not only is running a small business overwhelming, but then there’s the marketing element which is a whole other story. We know! We’ve been helping Australian small businesses achieve their business goals via our consultative marketing approach for over 15 years. We know the 4 key pain points in your marketing are time, money, energy and skills. So, how can you overcome these? What you'll lea...

What a 25 year long journey for this amazing painting company.  In this episode, we chat with guest Tony Conway, the Director of Sydney based Premier Painting. Tony has been running this incredible and unique painting business for over 25 years, working across strata, Government, commercial and residential sectors. In this episode, we discuss: · How marketing from day 1 has been key to longevity ·...

In this episode, we discuss five key points to help your small business marketing work. We talk about the meaning of marketing and how to be great at it, the different between marketing strategy and activities, the meaning of brand positioning and why it’s important, why time is an obstacle that can be overcome and how we overcome that by creating some structure in your marketing via a marketing p...

For those of you who have pets, or specifically dogs, you’ll love this episode even more.  Our guest is Racheal Romeo, she’s the director Riverina K9, in the beautiful NSW Riverina area. Her business helps dogs and their owners with dog training, behavioural change, and whole lot more.   Racheal has been running the business for almost 10 years, so in this episode Racheal shares a whole lot about...

In this episode, we are joined by Alexi Boyd who is the founder of Small Biz Matters. As the once CEO of COSBOA ( Council of Small Business Organisations Australia), Alexi is one of the most passionate guests we’ve had when it comes to discussing small businesses - wanting to truly elevate the importance of them in Australia. In her career thus far, Alexi has worked with the biggest names in Gover...

In this latest Little Marketing episode, we talk with Tim Smith, the Membership Manager at the Family Business Association of Australia (FBA). We know that across Australia, there are over 2 million small businesses, of which family businesses make up over 65%. With the sole purpose of the FBA being to help family businesses succeed, Tim discusses some of the main themes to help ensure long lastin...

In this latest Little Marketing podcast episode, we're excited to be talking with James Anderson, Little Marketing's newest Senior Marketing Consultant. We take an inside look into what drew James into this opportunity, what his experience has been so far with his existing small business clients, how the recurring revenue model is perfect for someone that is looking to move from a full-t...

In this latest Little Marketing episode, we talk with Emma Sutherland, Director of Studio You, one of Australia’s longest standing naturopathy clinics based in Sydney. We chat about her passion for helping women and children, how a great focus and brand positioning from day 1 has ensured her multiple marketing tactics helped to build her business, as well as some of the mindset characteristics of...

In this emotive episode, we talk with Andrew Ferguson, Director of Karabiner, Australia’s original height access company. We discuss his ups and downs in his 30+ years in business, how a “never give up” mindset has a positive impact on family and friends and why focusing on “solutions” is a great characteristic of success. As Australia’s leading marketing consultancy for small business, Little Mar...

In this episode, we talk with Partner and Head of Mergers and Acquisitions at Australian advisory firm Pitcher Partners Andy Hough. We discuss some key ingredients to help you prepare for a sale, what the steps look like in the process and why positioning and marketing your small business well has an impact on a successful sale.  Don’t forget your free worksheet download for Episode 12 here: https...

In this episode, we talk with Partner and Head of Business and Property teams at Turnbull Hill Lawyers Rani Gandha. We discuss a range of business pitfalls and success tips for business owners, including the fact that it’s ok to say no to a deal, how technology can enable business and getting advice before it’s too late to ensure your interests are adequately protected. As Australia’s leading mark...

In this episode, we talk with Senior Partner and business veteran from M.A.S Partners John Corias about small business owners, his key observations in his dealings with them and some of the key ingredients to give your business the best chance of success. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos...

In this episode, we talk about the importance of marketing for small business and the impact it has when it comes to creating effective design for Australian small businesses. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to a...

In this episode, we talk about the 5 step process you can follow to create a simple marketing message to help you stand out from the competition and cement your positioning in the minds of your customers and clients. This is a culmination of the first 7 episodes of the Little Marketing podcast. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his...

In this episode, we talk about the importance of understanding your service or product offering and its impact on differentiating yourself from the competition. By doing this, it allows us to pinpoint gaps in the minds of our customers that our competition don’t own and that we can then take advantage of.  As Australia’s leading marketing consultancy for small business, Little Marketing, Michael K...

In this episode, we discuss the importance of defining who your target audience is and why understanding them is so important. We go into detail around some key points including how to best define your audience, how to best tailor your communication to your audience that provides you points of differentiation and ensuring your marketing is a needs match for your target audience. As Australia’s lea...

In this episode, we discuss the importance of knowing your competition and why that’s so important in helping you to stand out from them. We talk about some key things to consider when looking at the competition including thinking about your service or product offering, how we can be different and the importance of positioning yourself as an expert in your field.  As Australia’s leading marketing...

In this episode, we discuss five key points in regard to where current revenue is coming from and how that's going to help us in our marketing. We talk about documenting where current revenue is coming from for an existing business, where it could come from for a new business, and how that's going to help us and shape our marketing. As Australia’s leading marketing consultancy for small...

In this episode, we talk about the 5 key topics in relation to goals – the importance of business goals, how to set them and their impact on your marketing approach. Whatever marketing approach or activity we believe is going to work, it must always come back to some type of goal and measure. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his te...

In this episode, we talk about the importance and influence to marketing of understanding what your customers and clients think about you, your business and your offering, how you can best gather that information and why it’s so important in helping you with your marketing and standing out from the competition. As Australia’s leading marketing consultancy for small business, Little Marketing, Mich...

In this very first episode, we discuss 7 points to help small businesses find and define their point of difference to ensure they stand out from competition and position themselves in a way so that clients and customers choose them instead! As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide sma...