The Little Marketing Small Business Podcast

Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a competitive market. If you're looking for practical advice without the jargon, this episode is for you. What you'll learn: When discounting helps y...

Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, visibility and long-term growth. What you'll learn: Why consistency beats intensity in small business marketing How content compounds to build trust and...

If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find businesses continues to evolve. From Google and social media to reviews, YouTube and AI-powered search, customers now have more ways than ever to research businesses before making a decis...

Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum. In this episode, we break down the biggest time-wasters for startup businesses from overthinking branding and marketing plans to trying to be on every platform at once and what founders should focus on instead. What y...

Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you. This episode breaks down how confusion shows up in small business marketing and why it quietly costs more opportunities than most people realise. What you’ll learn in thi...

Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-fit customers. We explore why narrowing your focus doesn’t usually reduce opportunities, it often strengthens your marketing and makes your business easier...

Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask. From positioning and pricing to websites and startup marketing, this episode focuses on practical advice that actually helps businesses make clearer marketing d...

Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they need something to choosing your business. We unpack how customers discover, evaluate, and ultimately decide who to buy from and why trust, visibility and po...

Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer. As more people use AI tools and voice search, the way customers find businesses is shifting from keywords to questions. And that changes how your marketing needs to work. What you’ll learn in this episode: • The difference bet...

What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t. What you’ll learn in this episode: • What SEO actually means and how it impacts your visibility on Google • The difference between Google Ads and organic search results • The key fac...

Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works. What you’ll learn in this episode:  • Why marketing uncertainty slows down small business growth  • The real reason jumping between platforms isn’t working  • What the “3 C’s” (certainty, control, convenience) mean in p...

Is Your Marketing Actually Discoverable? Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable? In this episode, we break down what “discoverable” really means and why it matters more than posting more content or running more ads. What you’ll learn in this episode: • What discoverability actually means for...

Are you leaving money on the table by only focusing on new clients?  In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchpoints you can use from emails to SMS to personal calls and why your current clients are often your hottest leads.  Learn practical ways to stay top of mind, add value...

Feeling overwhelmed by social media for your small business?  You’re not alone. In this episode, I break down exactly how to make social media work for you, without the stress.  We chat about picking the right platforms, creating content that actually connects and why engagement beats follower counts.  Simple, practical and completely doable. Buy our #1 Amazon Best Selling Book “ Small Business Ma...

So many Australian small business owners view marketing as an expense that needs to justify itself immediately. “Is it working yet?” “Why haven’t we seen results?” “Should we try something else?” But what if that mindset is the real problem? In this episode, I unpack why marketing should never be treated as a short-term cost and why the most successful small businesses approach it as a long-term i...

Ever wondered how some small businesses seem to be everywhere online and in your community? It’s not magic. It’s about touchpoints. Every post, email, SMS, ad or event is a tiny nudge reminding people you exist. In this episode we break down how Aussie small businesses can use social media, emails, SMS, paid ads, partnerships and even events to consistently connect with customers. Learn practical,...

If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you. In this week’s episode we’ll chat about:  ✅ Why most small business websites are built backwards  ✅ Simple ways to make your site easier to navigate  ✅ Copy, design and mobile experience So grab a coffee, and let’s talk about how to make your website your hardest-workin...

Standing out in a crowded market doesn’t have to mean shouting the loudest. In this episode, we break down four key ways small business owners can position their brand to cut through the competition: 1️⃣ Know your audience: the more specific, the better. 2️⃣ Use your location strategically: focus where you can dominate. 3️⃣ Refine your offering: specialise in what you do best. 4️⃣ Showcase your ex...

🚀 Consistency is your secret weapon in small business marketing! Most small businesses think marketing is about flashy campaigns or “one-off wins.” But the truth? The real growth comes from showing up consistently both in your message and the frequency of your activity. In this episode, we cover: ✅ Why frequency matters in a crowded market ✅ How clear, consistent messaging builds trust ✅ Posit...

Feeling like your business is blending in with everyone else? 🌟 Your customers don’t just buy products or services, they buy clarity, confidence and a reason to choose you. That’s why defining your point of difference is so important for small business growth. In this episode, I share practical tips to help you stand out, attract more customers, and make your marketing easier . 🎧 Available on Sp...

There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture. In this episode, we unpack why trying multiple marketing activities intentionally, is often the smartest way for small businesses to learn what actually works. We share a real client example of a business that shows up acro...

Stop posting content and hoping for results!  In this episode, we show small businesses how to turn marketing into a lead-generating system. Learn how positioning, consistent messaging, calls-to-action and multiple touchpoints create enquiries that convert. Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consult...

Creating content doesn’t have to be overwhelming.  In this episode, we break down how small businesses can produce marketing content that builds authority, trust and engagement, all while supporting your positioning and driving results in 2026. Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for smal...

Ready to turn your marketing reset into action?  This episode shows small business owners how to take their positioning and clarity from last week and build a simple, realistic marketing plan that’s easy to execute without overwhelm.  Focus on consistency, structure and strategy for 2026. Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia&...

Start the year strong with your small business marketing. In this episode, we break down why January isn’t about starting over, it’s about resetting, refining, and recommitting to clarity, positioning and consistency.     Learn how to lay the foundation for a year of growth without overwhelm. Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Austra...