The Little Marketing Small Business Podcast

The new year is here — is your marketing ready?  In this episode, we walk you through how Australian small businesses can start 2026 strong: from clarifying your positioning and planning your marketing calendar, to showing up consistently and leveraging seasonal opportunities.  Learn practical tips for combining quick wins and long-term strategies so your marketing finally drives results this year...

Habit stacking isn’t just a productivity hack,  it’s one of the simplest ways to make your marketing consistent, sustainable, and part of your daily rhythm. In this episode of the Little Marketing Podcast, we break down how small business owners can finally keep their marketing on track by pairing marketing activities with everyday habits. From posting on socials before opening your inbox, to writ...

Consistency isn’t flashy, but it works. In this episode of the Little Marketing Podcast, we unpack why consistency in your marketing message is one of the most powerful (and underrated) drivers of growth for small businesses. Using a real client story, we explore how staying clear on your positioning and showing up consistently over time can turn marketing from a frustrating expense into a long-te...

Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas?  In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you can create a clear point of difference that builds trust, cuts through the competition and drives sales.  Plus, we share practical tips on testing, reinforcing and com...

Christmas is around the corner and if you’re a small business, this is not the time to slow down.  In this episode, I walk you through exactly how to market your small business in the lead-up to Christmas so you can maximise sales, enquiries and visibility. We cover: 🎄 Why you need to start now , not in December 🎁 How to keep your message simple and consistent 🛍️ Small changes that can drastical...

“I’m not sure I can trust you.” That’s often the real reason customers hesitate and the fix is simpler than you think. In this episode, we share four practical hacks to build credibility in your business and brand so your audience feels confident choosing you: ✔ Real reviews ✔ Face-to-face or video testimonials ✔ Social proof like podcasts, media, or books ✔ Actually communicating your credibility...

Want fast leads for your small business, but not sure if Google Ads is right for you?  In this episode, we break down exactly how Google Ads works, how much it costs and the mistakes to avoid so you don’t waste time, money, energy or skills. You’ll learn: How Google Ads delivers immediate enquiries The difference between SEO and Google Ads Why your website needs to be ready before running ads How...

Are you wasting time, money and energy on marketing that doesn’t work?  In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition.  Plus,...

Email marketing might not sound exciting but it still works.  In this episode, we talk about why EDMs are one of the most underrated tools in small business marketing, how consistency beats perfect design and how one of our clients in the container transport industry landed new work just by showing up in inboxes regularly. You’ll learn how to grow your list, what to include in your emails and how...

Customers in 2025 expect more than just good products... They want fast, personal and values-driven experiences. In this episode, we chat about how Aussie small businesses can meet those expectations without overcomplicating things - from replying faster and personalising your marketing, to adding small touches that make customers feel seen and valued. Simple, practical stuff that makes your busin...

Social media shouldn’t feel like a second job. In this episode I walk you through how to stay consistent on social media without burning out . From choosing the right platforms to creating a simple content plan, batching, repurposing and tracking the numbers that matter. Whether you’re a café owner, a tradie or a service provider, these strategies will help you save time and still connect with you...

🎙️ New Podcast Episode – How to Make Your Small Business Truly Valuable Want to build a business that’s worth more? Whether you plan to sell it one day or simply create more freedom for yourself. In this episode, I share a proven formula for making your small business super profitable and in turn, far more valuable.  We’ll chat about: ✅ Why profit margin  is the real measure of value ✅ How to co...

Hashtags aren’t dead, but they’re no longer your growth engine.  In this episode, I break down how hashtags really work in 2025, which platforms still benefit from them and why keyword rich captions and connection are now more powerful than endless tags. You’ll also hear real Aussie small business examples, plus simple tips to help you post with purpose without the overwhelm. 👉 Tune in now on Spo...

Too many Aussie small business owners hold back on marketing because they want it to be “perfect.” The truth? Consistency is what actually gets results. In this episode, I share real examples from local cafés, tradies, florists and gyms. Plus practical tips to help you show up regularly without the stress. #SmallBusinessMarketing #MarketingTips #AussieSmallBiz Buy our #1 Amazon Best Selling Book “...

Small business owners often confuse branding and marketing thinking they're the same thing. But they’re not.  In this episode, I break down what branding is, what marketing is and how they work together to help your small business grow. From real life Aussie small business examples to simple exercises you can do today, this episode will help you get clear on your brand and make your marketing...

In this episode of The Little Marketing Podcast , Bri dives into one of the most powerful (yet often overlooked) tools in small business marketing: positioning . Learn what it is, why it matters and how to create a clear, memorable message that cuts through the noise. Whether you're just starting out or if you're an existing business, this episode will help you build a stronger marketing...

In this episode of The Little Marketing Podcast , Bri shares 5 simple, high impact marketing strategies for busy small business owners in Australia. If you’re juggling multiple roles and struggling to find time for marketing, this one’s for you!  Buy our #1 Amazon Best Selling Book “ Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for sm...

“What should I be doing for my marketing?” It’s the most common question we get and the hardest to answer. Because it depends. Your audience. Your investment. Your time. Your product. Your skills. In this episode, we list 17 marketing activities you can actually use. But more importantly, we show you why choosing the right one depends entirely on your business. No magic. Just strategy. #smallbusin...

Want to increase your profit margins? Start with your positioning. In this episode, we break down the connection between positioning and profitability, and share 5 clear behaviours to help you position yourself as the expert in your field. Because when customers see you as the expert, you can charge properly and grow your margins. Stop blending in. Start standing out. #smallbusiness #smallbusiness...

If you want to beat your competition, you need more than just a good product or service, you need a real point of difference. In this episode, we cover 9 powerful ways to separate your business from the pack. From positioning yourself as an expert to narrowing your focus on the right audience, this is about becoming the obvious choice. Tune in and sharpen your edge. #smallbusiness #smallbusinessma...

Small business owners are time poor, energy poor, investment poor and skill poor. So how do you still get your marketing to work? In this episode, we cover 4 key ways to ensure your marketing delivers without wasting time or money. This one’s all about doing the right things, not doing everything. Tune in and take control of your growth. #smallbusiness #smallbusinessmarketing #smallbusinessmarketi...

In this episode, we break down the three most underrated drivers of marketing success - certainty, control and convenience. These are the real tools that shape customer decisions and drive sales. We’ll show you how to build trust, lead with clarity and remove friction so your business becomes the obvious choice. Whether you're a seasoned business owner or just starting out, this episode will...

In this episode of The Little Marketing Small Business Podcast, we dive into 5 key areas on the power of consistency. Learn why showing up regularly in your marketing makes all the difference – even when results aren’t instant. We discuss why and how frequency builds momentum, what to do when you feel like giving up and how consistency builds trust and a strong brand. If you’re a small business ow...

In this episode of The Little Marketing Small Business Podcast , we break down the 4 key areas every small business must focus on to get a return on their marketing investment. Positioning – If you can't explain why you're different, why would anyone choose you? Brand vs Lead Gen – We unpack why building trust in your brand makes your lead gen actually work. Long-Term Mindset – Marketing...

What’s the difference between a successful business owner and a failed one? Amongst other things, does their mindset differ when it comes to marketing? Does your mindset need a shift when it comes to thinking about marketing? In this week’s episode, we go through 10 client case studies and talk through the mindset of each one when it comes to marketing. As Australia’s leading marketing consultancy...