The Listings Lab Podcast With Jess Lenouvel

Real Estate Agents! Email is one of the most powerful lists you can have and it's the only list that you own. ​ So what are you doing to grow and convert people from your email list? ​ Most agents are just sending out boring, generic newsletters… ​ And I’ll be honest, that's not the way to do this well… You NEED to be nurturing your leads and your database through email. It’s one of the be...

Real Estate Agents! There’s a reason why no one is engaging with your market reports…. This is why... Your audience doesn’t understand the information! ​ And why should they? Unless you’re trying to attract other agents (which I hope isn’t your goal!), your ideal audience, your dream clients, don’t understand what these reports ACTUALLY mean FOR them. I mean think of it this way… You go to the doc...

My client made $650k+ in ONE year. There is 1 skill she mastered (it’s probably not what you think)... It's asking the right questions! Most real agents are stuck in the old-school real estate model. ​ They get stuck in the framework of how it’s always been done… which means they’re perpetually getting subpar results. But it isn’t so much about the tactics that keep people stuck… but the QUEST...

Real Estate Agents! Ever wake up and ask yourself, “What should I be focused on right now?” “Where does my energy need to go today?” “What are the projects I should be working on right now?” If this sounds like you… you need to listen to this week's podcast episode! If you’re trying to build a 7-figure business… you can’t be waking up and waiting for the next steps to hit you. Most agents take...

Real Estate Agents! Here's the difference between an inconsistent real estate business and one that has consistent leads & does 7-figures Easily! The right SYSTEMS. A proper lead management system to make sure no one slips through the cracks A proper lead *generation* system to make sure the pipeline is never dry A proper onboarding system so that clients have a great experience A proper d...

Real Estate Agents! If you WANT to make content that captivates your audience but you don’t know what to say… This episode is for you! So often I talk to agents who know the power of social media, and are eager to master it to bring in new leads…But have no clue what to say. This leaves them either copying what other agents are doing OR hiring random people to manage their social media (who just p...

Real estate agents! My one piece of advice? Stop with the Just Listed and Just Sold posts! They do nothing for your business… I mean it! The reality is, no one is going on social media wanting to look at pretty houses. They’re going on social media to learn about YOU and who YOU serve. And filling your feed with Just Listed and Just Sold posts is not accomplishing that. It’s actually doing the opp...

It’s officially Q2 of 2024…If you’ve felt a little “frozen” in 2024 and your goals feel far off… this podcast is for you. I’ll be honest… from a real estate standpoint, we don’t even live in the same world as we did in 2022. Things have changed! And we have 2 choices from here. Let that paralyze us and keep us in a state of “freeze” (and not grow our businesses) Innovate and learn how to build mom...

Agents... I want to share this with you, so it doesn't take you 40 years to learn these lessons. I’ve been in business since I was 21. Two decades of lessons, failures, challenges… and success. So many difficult things happened over the last 20 years. Many of which other people would want to blame others for, or blame their circumstances, or blame anything outside of themselves for keeping the...

I’ve said this once and I’ll say it again… I tell agents ALL the time that being in the low 6-figures is actually the most painful place to be because you’re “successful”, but you can’t leverage yet… Why? Because the whole business relies on you. If you stop, your business stops. And let’s be honest here… Your time is constantly being used in ALL different parts of your business. You’re wearing al...

Real Estate Agents! It’s time to stop overcomplicating sales!  In this week's episode, we’re covering the game-changing framework you NEED to be using to help you close more deals this year WITHOUT ever feeling pushy or salesy.  As agents, we need to remember that sales is sales, and psychology is psychology. But to get to the deal we need to have both. We need to be able to connect with our p...

Want to know the #1 way to start creating more scalability in your business? Creating your signature process or your expert methodology… Why? Every expert in every industry has a process or proven system… except most real estate agents. The public’s perception of realtors is that they just fly by the seat of their pants… or that they all do the same thing. And we all know that we all don't jus...

Tag lines are out! Value propositions are in! It’s 2024 and marketing has changed. The same old generic and overused real estate taglines like  “I’m here for all of your real estate needs”  or  “I’m here to help you buy, sell, rent, or invest from here to Timbucktwo”  don’t work anymore… And if I’m being honest, did they ever really work? Being general isn’t going to help you attract more of your...

Agents! In this week’s podcast episode, I am joined by Alex Cote, the team lead (or Head Fox as she likes to call it!) and founder of The Fox Team.  Since meeting Alex her business has done a complete 180!  Alex's journey from a solo agent overwhelmed by rapid scaling and personal challenges to a successful team leader with a thriving business is nothing short of inspirational.    During the e...

REAL ESTATE AGENTS! Are you feeling stuck in Algorithm Purgatory? Here’s what I mean by that… You’re creating content and posting it all over your socials, trying to generate new leads for your real estate business … but the feedback? Is all crickets! Nothing but silence. You feel like you’re putting in all this time and effort to stay top of mind on your socials... But clearly, they’re not workin...

In this week’s episode, I’m going to tell you the story of the time that I invested $300k with a coach and it was not at all what I expected…    But if there’s one thing about me, it’s that I ROI on everything I put my time, attention and money into… And I’m going to show you how I do that in this week’s episode. This is not magic, it’s not something only I can do, and it’s not unique. This is an...

This is part 2 of thinking like a 7-Figure Agent. In this week’s episode, we’re going to be talking about how your brain works, the brain work that nobody’s talking about, and essentially how to microdose your brain into achieving your goals. During the episode, I'll share how challenging our brain's default settings are key to unlocking extraordinary achievements. We'll dive into the...

Ready to elevate your real estate game and start thinking like a 7-Figure agent? In this week's episode, we're chatting about the foundational things you need to do in order to scale and grow your business from 6 to 7-figures. And really, the first thing that it all comes down to is mindset! I’m all about thinking big, and I want to share with you the game-changing strategies that can tran...

Agents, it's 2024 and it's time to take action! In this week's episode, we're diving into the topic of how to harness the energy of the new year to create a successful and sustainable business model, especially in regard to your marketing. As we unpack the complexities of the current market and the impact of AI in 2023, we'll dive into the essence of intentionality in business....

In this week's episode, we're delving into Part 2 of what my clients who are doing 100+ deals a year are doing differently... especially in their marketing! We'll unpack the secrets of transforming cold leads into loyal clients. We'll dive into creating content that resonates deeply with your audience, and why focusing only on the 'ready-to-buy' top 3% is a huge mistake. Le...

There are 3 very specific things my clients who are doing 100+ deals per year do differently than the average agent... And these 3 components make the difference between a $100k year and a MILLION dollar year. Most agents focus on entirely the wrong things. Boosting ads, buying leads Social media strategies that waste time (yours AND your audience’s) Posting empty “small talk” content (just for th...

Real Estate Agents! I’m beyond excited to bring back a very special guest, Phoebe Pierpoint, onto the podcast this week.   As we approach the end of 2023 and gear up for 2024, it's the perfect time to dive deep into a topic that's been on my mind a lot lately and one that I believe is crucial for our success - the power of mindset in navigating the ever-changing real estate market. In this...

Real Estate Agents! Here's the truth... the way we're marketing our businesses needs to change. In this week's episode, we're diving into my favorite area: marketing and lead generation in real estate. We'll explore how the game is changing in 2023 and into 2024, with Google searches declining and platforms like YouTube and TikTok rising. I'll share my unfiltered opinions o...

Not sure how to use social media for marketing? As a real estate agent, social media can be your best friend when trying to attract new clients - but it needs to be done right! If your social media profiles feel like a ghost town, you're probably not approaching your content in the right way to attract your ideal clients. Within this week's episode, we're going to cover 6 social media...

I am beyond excited for this week’s episode! I’m joined by Aimee Ness, an incredible real estate agent from Lafayette, Indiana, and a member of our exclusive 7FA program.  Today’s episode is all about the power of live events and why they are truly game-changers for your business’s growth and development! Live events have been an absolute game-changer for my business. Seriously, the growth and kno...