The Listings Lab Podcast With Jess Lenouvel

How to Build Instagram Carousels That Actually Grow Your Real Estate Business Most agents are either skipping carousels entirely or building them wrong. And in 2026, that's a problem, because carousels are outperforming reels right now. More saves. More shares. More reach. More of the right people finding you. But only if you build them correctly. In this episode, I'm walking you through t...

Kim has been a real estate agent for 10 years. Last month, she made more money than she did in all of last year combined. This isn't a fluke. This isn't a lucky streak. This is what happens when you stop chasing and start building something that actually works. In this episode, I sit down with Kim to break down exactly what she did differently, what was the hardest part, what surprised her...

You opened the app. You typed something in. You got back a perfectly grammatical, completely forgettable post that sounds like every other agent on the internet. So you decided AI just doesn't work. Here's the thing: it's not the tool. It's what you handed it. Most agents are treating AI like a vending machine. You put in a request, a finished post falls out. But that's not how...

Stop Posting "Just Sold"! Post This Instead (It Actually Gets You Clients) If you're posting consistently and still not converting followers into actual conversations, the problem isn't your effort. It's your content. Most agents are stuck nurturing an audience that never moves. They post lifestyle content, value content, the occasional "just sold" graphic, and then...

Why Your Social Media Followers Aren't Turning Into Clients (And How to Fix It) You're posting. You're showing up. People are watching. And then they just... disappear. That's not a content problem. That's a funnel problem. Right now, there are 10 to 15 people sitting in your social media network who are ready to buy or sell. They're watching you. They're just waiting f...

Every time I share a behind-the-scenes look at how I run my business, I get the same question in my inbox: "Jess, what are you actually using?" So today, I'm pulling back the curtain. Most agents aren't losing time because they're lazy or disorganized. They're losing it to the wrong systems. And when your hours are swallowed by admin, follow-up, and content creation, ther...

When I started in real estate, I did everything I was supposed to do. I hired a designer, picked a font I loved, got the photos done. And my phone still didn't ring any more than it did before. That's because I had a logo, not a brand. In this episode, I'm walking you through the exact four-part personal brand framework I used to build one of Toronto's top-producing teams, and have...

Most real estate agents are playing it too safe with their content and it's killing their brand. In this episode, I'm sharing the #1 strategy that built my entire audience: having (and sharing) a strong opinion. Not controversy for the sake of it, but a clear, confident point of view that makes people stop scrolling and start following. You'll learn: → Why staying "neutral" i...

You've been told to use AI. You've probably got ChatGPT open in another tab right now. But here's what no one in the real estate industry wants to admit: even top-producing agents are barely scratching the surface of what's possible, and the gap is about to become very visible. In this episode, we break down the 5 things you should already be doing in your business with AI right no...

The real estate industry is at an inflection point and most agents don't see it coming. In this episode, I'm sharing what I think is the most important conversation happening in real estate right now. Not about prompts. Not about listing descriptions. About what you're actually selling and whether anyone is going to pay for it in three years. AI didn't just give your clients better...

Most agents know there's a gap between where they are and where they want to be. What they don't know is why it won't close. In this episode, I'm sharing the most important thing that came out of a three-day in-person retreat I just ran with a small group of agents at completely different levels of business. By the end of day one, I realized every single person in the room had the...

For years as an agent, I was doing “fine.” Making $100K to $200K a year. Staying busy. Closing deals. Looking successful on the outside. But internally? I knew I was capable of way more. So at 26 years old, I made a decision that changed everything. I stopped playing small, took out a $30,000 line of credit, and went deep into studying what was actually working outside the real estate industry. Hu...

37–44% of people are already searching for real estate agents on ChatGPT, Google Gemini, and Claude, and AI only recommends 2 or 3 names. If someone types "who's a good real estate agent near me" right now, will YOUR name come up? Probably not. But it can. In this episode, I'm breaking down exactly how AI decides which agents to recommend, why your current content may be getting...

I can tell when you used AI. So can your clients. And it’s not because of the em dashes… it’s because your content suddenly feels like nothing. Polished. Structured. “Helpful.” And completely forgettable. In this episode, I’m breaking down exactly why AI-generated content is becoming so obvious in real estate marketing… and what it’s actually doing to your brand, your authority, and your ability t...

Most real estate agents are posting on Instagram… …but they’re not actually getting clients. And it’s not because Instagram “doesn’t work.” It’s because you’re using it like everyone else. In this episode, we’re breaking down 10 specific ways to use Instagram strategically so you can start attracting your first client… or your next 10, without posting more “just listed” templates or hoping somethi...

Most real estate agents think better content means better cameras, better editing, and more polished videos. It doesn’t. The real problem is this: Your content isn’t capturing attention. In today’s algorithm-driven world, you’re not competing with other agents anymore. You’re competing with Netflix, TikTok, influencers, podcasts, and everything else on someone’s phone. If you can’t grab attention...

This episode is not for the nostalgic. It’s for the agents who say they want more. More listings. More market share. More freedom. More impact. But haven’t fully committed to building the thing that will actually get them there. I’m breaking down one of the most important marketing keynotes I’ve ever seen. And no, it’s not about the swear words everyone was offended by. It’s about this. Nostalgia...

Cold calling isn’t “getting harder.” It’s getting irrelevant. And Apple just made that painfully obvious. In this episode, I break down exactly how Apple’s call screening, voicemail transcription, and unknown caller filtering have quietly destroyed the old “dial harder” model, and why most real estate agents are about to work twice as hard for half the results. Here’s the new reality: ➡️ What used...

REAL ESTATE AGENTS! You don’t have a content strategy problem. You have an identity problem. I’ve created over 10,000 pieces of content in the last several years. Not because I’m naturally disciplined. Not because I love being on camera. Not because I wake up inspired every morning. And definitely not because I’m “special.” In this training, I’m breaking down the real reason I’ve been able to post...

If you’re a real estate agent still sending the monthly email newsletter, market update + “5 tips” + new listings + a recipe + a meme, I’m going to say the quiet part out loud: That’s not relationship-building. That’s broadcasting into the void. And the worst part? You might think it’s “working” because your open rates look decent… but open rates are a broken ruler now. Privacy features can inflat...

Most real estate agents don’t have a marketing problem, they have a thinking problem. If your content isn’t converting and your brand feels invisible, this is your wake-up call. In 2026, the agents who win won’t be copying trends or blending in. They’ll be clear, opinionated, and instantly recognizable. Listen to this training to learn how independent thinking builds a personal brand that attracts...

REAL ESTATE AGENTS! If you’re walking into 2026 thinking “I just need more leads”… pause. Because most agents don’t have a lead problem, they have a nurture + delivery problem. In this epsiode, I’m walking you through my 5-part business audit so you can finally get clear on what needs fixing first: ✅ Lead Generation ✅ Nurture ✅ Sales ✅ Delivery ✅ Repeat + Referrals This will tell you exactly...

Real Estate Agents! If you're working harder than ever but still feeling stuck, overwhelmed, and broke, this is your wake-up call. Here's the problem: Your business only works when YOU work. And that's not a personal failure, it's a structural problem that's capping your income and stealing your freedom. This episode breaks down the ONE shift that separates struggling agents fr...

Let’s talk about something uncomfortable, but necessary. A lot of agents believe the people they should be learning from are the ones who’ve been in the business for 20 or 30 years. And while longevity is impressive, the strategies that built those businesses will not help you build one in 2026. The industry, the consumer, and the competition have all changed. What worked in 2005–2019 was a comple...

If you listened to Part 1, you already know this truth: You’re not behind, you just haven’t upgraded your skill set yet. In this episode, I move out of diagnosis and into solutions . I’m walking you through the 10 mandatory skills agents need to master to stay relevant, profitable, and confident in 2026 and beyond. These aren’t trendy tactics or shiny objects... they’re foundational skills that cr...