The Listings Lab Podcast With Jess Lenouvel

“I feel behind.” “I should be further along by now.” “I don’t know what I’m missing… but something feels off.” If you’ve had any version of those thoughts lately, this episode is for you. I’ve been hearing the same thing from agents over and over again... overwhelmed, frustrated, and quietly questioning why what used to work doesn’t anymore. And the truth is, it’s not because you’re failing or doi...

Every December, agents tell themselves the same thing: “I’ll get organized in January.” And every January… nothing really changes. In this episode, I'll break down why most agents struggle to create real momentum in the new year, and why setting goals from fear, pressure, or “I shoulds” is the fastest way to burn out, stall out, or resent your business entirely. Instead of starting with tactic...

Most real estate agents coast through December, and it’s exactly why they start the year already behind. If you want 2026 to feel different, you cannot disappear right now. In this episode, I walk you through how I use December to build real momentum so January doesn’t feel like chaos. I’ll show you how to realign your message for 2026, warm up your silent pipeline, create psychologically driven c...

If real estate has felt harder than it used to… you’re not imagining it. But you might be misunderstanding why . In this episode, I'll break down the real reason so many agents are struggling right now, and why the strategies that worked in 2017 simply don’t hold up in 2025 and beyond. The industry has shifted. Tech. AI. Social media. Content. Consumer psychology. This isn’t “the future of rea...

If you’re a real estate agent and your content is getting views but not clients, stop what you’re doing and listen to this. In this training, I’m breaking down the exact client attraction system we use to take agents from chasing leads to becoming the obvious choice in their market. No trends. No fluff. No “post 3x a day and pray.” Just the psychology, strategy, and structure that actually turns c...

Most real estate agents are trying to go viral… And that’s exactly why they’re losing. In this episode, I’m breaking down Microdose Marketing for Real Estate Agents: why small, consistent brand moments build more trust, authority, and inbound clients than random big posts ever will. We’re talking about: ✅ How to create daily “microdose” brand rituals ✅ Why consistency builds authority faster tha...

Real Estate Agents! If you feel like you're showing up online but people still don’t remember you, this training will change that. Most real estate agents are invisible in their markets. Not because they’re not good at what they do, but because they sound exactly like everyone else. In today’s market, the agents who win are the ones who are memorable and known for something specific. In this e...

Are you tired of chasing random tactics that never seem to move the needle? Here’s the truth: most real estate agents don’t fail because they lack motivation, they fail because they lack clarity. In this episode, I break down how to build a 3-Year Vision that becomes the GPS for your entire life and business. You’ll learn how to make every decision align with your future self so you can stop drift...

Instagram just dropped two major features that most real estate agents aren’t even touching yet—Trial Reels and Linked Reels—and they’re absolute game-changers if you’re ready to scale your business the new way. Here’s the truth: traditional prospecting methods are dead. Cold calls, door knocking, and chasing friends & family aren’t going to build you a scalable, freedom-based business. The ag...

Most real estate teams think they can “feed the whole team” from one account. Spoiler: you can’t. In this video, I break down how a four-agent team in a smaller market is closing 140+ deals per year organically from social media—without ads, cold calls, or door knocking. Here’s what you’ll learn: ✅ Why team Instagram/Facebook accounts almost never perform and what to do instead ✅ How 4 agents cr...

Tough markets are the ultimate truth teller in real estate. When the market’s hot, even agents with weak systems can still get deals. But in a shifting or slowing market? Every single hole in your business is exposed—lead gen dependency, sloppy follow-up, weak messaging, and broken systems. The good news? This is actually your competitive advantage, if you know how to plug the holes fast. In this...

Real Estate Agents! You can spend hours designing gorgeous graphics, filming polished videos, and writing clever captions, and still wonder why your inbox is a ghost town. Here’s the uncomfortable truth: that “great content” you’re so proud of? It might actually be pushing the right people away. In this episode, I'll break down why content that looks professional but feels generic never conver...

Let’s get real, your “professional” online persona is pushing clients away. 🛑 In this episode, I’m breaking down why polished, corporate-sounding content, stiff bios, autoresponder DMs, and overly staged listing reels are actually hurting your real estate business. Here’s what we cover: ✅ Why “performative professionalism” kills connection and trust ✅ The difference between authenticity and bei...

Real Estate Agents! If you’re stuck under $500K in GCI, it’s not because you “don’t have time”… it’s because you’re spending your time on the wrong things. Here’s the reality check most agents don’t want to hear: 👉 If growth is your goal, 60–75% of your week should be marketing and lead gen. Period. 👉 Admin, client work, and fiddling with your website aren’t growing your business. They’re just k...

Let’s be real, 2025 is not going to be a “friendly little tea party” for real estate agents. It’s going to be The Hunger Games, and if your brand is still just colors, fonts, and a nice logo… you’re basically bringing a spoon to a sword fight. In this episode, I’m pulling back the curtain on what brand positioning actually means in 2025, and why the safe, beige, “I work with everyone” approach wil...

Let’s get one thing straight, if you’re under $500K in GCI and spending most of your week reacting to your business instead of growing it… You’re not in growth mode. You’re in chaos mode. In this episode, I’m walking you through exactly how real estate agents under $500K should be allocating their time if they actually want to scale. (Spoiler: it’s not by “working harder.”) We’re breaking down: ✔️...

Let’s be honest, most real estate agents either aren’t using IG Stories… or they’re doing it completely wrong. And that’s a massive missed opportunity. In this episode, I’m breaking down the three simple IG Story slides you should be posting every single day to build your brand, connect with your audience, and generate leads, in 10 minutes or less. We’ll bust the biggest myths holding agents back...

This one’s a little spicy, but it needs to be said… If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you. I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode. In this episode, I’m sharing why most real estate teams fail, and...

Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent. But let’s be honest: most agents are either doing them wrong , using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand. In this episode, I’m breaking down: How to spot the right tr...

Real Estate Agents! If creating content feels like a full-time job (on top of your actual full-time job), this episode is your permission slip to stop overthinking and start moving. We’re breaking down how to create more content in way less time, without sacrificing quality, losing your voice, or feeling like you're chained to your phone 24/7. Inside this episode, I pull back the curtain on: W...

Real Estate Agents! Stop Boosting Posts. Start Building a Real Business. If you’ve ever tapped that tempting little “Boost Post” button and thought, “Well... it’s better than nothing,” this episode is your wake-up call. We’re unpacking why boosting posts is burning your budget and building nothing in return... no leads, no clients, no growth—and what to do instead if you actually want consistent,...

What do you get when you mix raw honesty, real strategy, and one piece of personal content that goes viral with over 2.7 million views? You get Sadie Trask, a former nurse turned solo agent in central Maine who's rewriting the rules of how to grow a real estate business from the ground up (with a $250K price point, no less). In this episode, Sadie joins me to talk about: 🎯 How she went from 4...

Real Estate Agents! The algorithm isn’t your problem. The problem is you’ve been showing up as a filtered, shrink-wrapped version of yourself  and wondering why no one’s connecting. In this episode, we’re calling BS on the perfectly polished personal brand and talking about what actually makes you magnetic online: your quirks, your voice, your mess, your realness . We’ll cover: Why your “too much-...

Still posting static quotes or Canva-pretty testimonials and wondering why your engagement is tanking on social media? In this episode, I'm pulling back the curtain on exactly how to use carousels the right waym so you’re not just making things “look nice,” but actually creating content that connects, converts, and moves people through the psychological journey from stranger to client. Here’s...

Real Estate Agents are in full-blown panic mode… but let’s be honest, it’s about time Facebook started doing this. In this episode, I break down why Facebook is finally cracking down on real estate listing posts, what it actually means for your business, and why this shift is exactly what the industry needs. You’ll learn: Why your “Just Listed” and “Call Me” posts are being flagged (spoiler: they’...