The Listings Lab Podcast With Jess Lenouvel

Let’s debunk a myth that’s been holding way too many real estate agents back: 👉 “If I go digital, I’ll lose the personal touch.” This belief is keeping agents stuck in burnout mode, doing everything manually, thinking that being busy = being valuable. But here’s the truth: tech doesn’t make your relationships less personal… it makes them stronger, more consistent, and way more scalable. In this e...

Let’s clear something up, once and for all: If you're a real estate agent still being told to “just provide value” on social media… you’re being set up to blend in and get ignored. The truth? The definition of “value” in real estate marketing has changed, and most agents haven’t caught up. Your tips, tricks, and templated posts aren’t building trust… they’re just adding to the noise. In this episo...

If you’ve ever stared at your Instagram profile and thought, “Why isn’t this working?”, you’re not alone, and this episode is going to show you exactly why. Today, I’m doing real-time Instagram audits for real estate agents (maybe just like you) and walking through the subtle shifts that can completely change how your account performs, without needing to reinvent the wheel. Here’s what we cover:...

If your content isn’t converting, it’s probably missing THIS. In this episode, I break down a simplified but wildly effective approach to real estate marketing using the 7 Ps of Messaging, a proven framework designed to help you actually attract high-quality clients (not just likes and follows). Whether you’re creating organic content, running paid ads, or trying to stand out in a sea of copy-past...

For the last four years, my “coffee thoughts” have been a staple in my Instagram Stories. A quick hit of wisdom over my morning coffee—nothing fancy, nothing overproduced. And yet, they consistently spark DMs, build relationships, and even bring in clients. Why? Because good content isn’t about looking perfect—it’s about creating connection. But here’s where so many real estate agents get stuck… T...

Are you blaming the market for your business struggles? You’re not alone. Agents everywhere are saying: ❌ “Nothing’s selling.” ❌ “People are sitting on the fence.” ❌ “Interest rates are too high.” ❌ “No one’s motivated.” But here’s the truth—your success isn’t determined by the market. It’s determined by YOU. In this episode, we’re diving into why the agents inside The Listings Lab are thrivin...

The average age of uber-successful real estate agents is dropping fast. That’s not luck. It’s not a fluke. And it’s definitely not because they’re “working harder.” It’s because they’ve figured out what most agents refuse to admit: 🔥 Old-school real estate is dead. 🔥 Cold calling, door knocking, and chasing leads? A total waste of time. 🔥 The “hustle till you drop” mentality? Keeping you broke...

I spent $1M in paid traffic in a single year. And let me tell you… I learned a lot. We tested everything —not just for our own campaigns, but across hundreds of our clients’ ad strategies. So, we know exactly: 🚀 What’s working right now 🚀 What used to work (but doesn’t anymore) 🚀 Where agents trip themselves up when running ads 🚀 The most expensive mistakes that drain your budget fast Most age...

Let’s be real—pricing is one of the most stressful parts of any real estate conversation. 💰 Sellers are worried about leaving money on the table. 💰 Buyers are terrified of overpaying in this market. 💰 And you? You’re stuck in the middle, trying to guide, educate, and close the deal —without losing the listing or the sale. But here’s the thing: Most agents get the pricing conversation wrong. In...

Most agents think they’re doing all the right things when it comes to marketing: ✅ Posting consistently on social ✅ Running some ads ✅ Sending the occasional email ✅ Networking and following up But if you’re still grinding every single day, chasing leads, and waiting for that next deal to land… there’s something missing. And here’s the kicker—it’s probably not even on your radar yet. In this e...

Real Estate Agents! Ever felt like you’re putting a ton of effort into your business… and yet it’s still in the same place? ​ Like you’re exhausted, but things aren’t moving how you want them to? I see this all the time. ​ Agents will spin their wheels trying everything they can to grow their businesses… ​ But at the end of the year, they’re disappointed at their growth (or lack thereof). ​ So, wh...

I have to be honest: I don’t mean to rag on real estate agents (I really do love you)… I just want you to succeed! ​ But as I sat down to create content this week, what started as a brainstorm turned into a  massive list  of  marketing clichés  that agents are still using every single day… And here’s the thing—these outdated tactics are doing way more harm than good. They’re hurting your results,...

Let’s talk about your online audience for a second. Every single day, they’re scrolling through their feeds, swiping past an endless stream of content. ​ They’re laughing at cute puppy videos, dissecting Taylor Swift’s latest moves, obsessing over Kardashian drama, or diving headfirst into whatever new Hollywood scandal is making headlines. And somewhere in between all that, your post pops up. Now...

Let’s be real—a  Million Dollar Personal Brand  is not about fonts, colors, or logos. Sure, the visuals play a part, but they’re a tiny fraction of what a brand truly is. What makes a brand unforgettable? It’s  how you make people feel. Think about brands like  Apple  or  Nike . Apple makes you feel innovative, like you’re part of something sleek and forward-thinking. ​ Nike taps into a feeling of...

Real Estate Agents! Let’s get straight to it: When was the last time you truly owned your market updates? Not just throwing out numbers—but breaking down what’s happening in a way that hits home for your clients? ​ Because if you’re not, let me be blunt—you’re missing out.  Big time. Market reports are a goldmine for building trust, credibility, and, most importantly,  authority. ​ And yet, so man...

Real Estate Agents! If you’ve been wondering  where the heck you should be focusing your marketing efforts  – this is for you. There’s a LOT of noise out there about what platforms to use, but the truth is:  not every platform works for every niche . ​ Even if you’ve nailed down your niche,  if you’re not showing up in the right place for those people, you’re wasting time . ​ It’s like setting up...

Real Estate Agents! It’s already October, and if you’re still feeling stuck in your real estate business, doing the same things over and over but not seeing the growth you want (& deserve)—this is your wake-up call. It's time to stop playing small and start making bold moves in your marketing! ​ Let this be your sign to try something new, refocus your efforts, and get your marketing dialled in...

So many real estate agents rely on referrals for their entire business. And as great as it is to have repeat business and referrals coming to you… ​ It’s usually not at all RELIABLE. ​ And a lot of agents are feeling that right now. ​ The way most people do referrals, they never know where the next client is coming from or when! ​ And they typically have a business 10x smaller than it could be, wh...

Real Estate Agents! This is your PSA to STOP posting boring content on social media and start creating content that ACTUALLY converts. You may have heard you need to “give a lot of value” on social media. But are you? What does it mean to give value on social media?​ Most agents are posting content they think is valuable… but it’s NOT. I saw a post the other day on the difference between a regular...

Erin came to us in 2022 making $150k per year. She was relying on referrals and outreach for all of her business… Erin realized this was not only unsustainable, but nearly impossible to scale and grow. ​ She knew she was really good at what she did... but didn’t know how to get regular, inbound business. ​ Then, she joined The Listings Lab. ​ She knew she needed to upgrade her skills to create con...

Real Estate Agents! There is more supply than there is demand right now for agents. Meaning that there are MORE AGENTS than there are people who NEED AGENTS. ​ Now, you could see this as a scary, unfortunate reality and a reason to sit back and wait until the market magically shifts… Or you could see this as an opportunity. And since you are smart, capable, resourceful, and committed to being one...

Real Estate Agents! Your ads, like everything else, have to be psychologically driven. If you’re boosting posts, setting up ads without targeting, and/or without the right psychology behind them… ​ You might as well be putting 20 bucks in a shoe and lighting it on fire. ​ Psychologically driven content and consistent nurture is the answer. ​ ​ A good lead generation ad is just the first step. I he...

Real Estate Agents! Are you making any of these 12 mistakes? If you are... things need to change ASAP! I see this time and time again… Frustrated agents who are trying to do everything they can to generate business… Hustling and grinding away for hours each day trying to just get something! But what they don’t see is that there are crucial mistakes that are being made in their day-to-day when it c...

Real Estate Agents! Have you ever said anything like this... “Things feel too busy right now” “I’ll do it later when things are more stable” “It just doesn’t really feel like the right time” Ready for a slap on the wrist? Owning and running a business, especially in real estate, cannot be done well by gauging what “feels right” all the time! This stuff is hard! You chose a harder road to have a gr...

Real Estate Agents! Let's talk about money... There is a difference between people who act rich… and those who act WEALTHY. And let me you tell you… people who are truly wealthy act very differently. They act differently than those who have just started to make money… And I see certain patterns a LOT in this industry. As real estate agents start earning money… They start to ACT rich, because t...