The LinkedIn Marketer: Karen Hollenbach

Visit  ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore what you need to consider when either creating a LinkedIn group from scratch or resuscitating a dormant LinkedIn group. I provide 4 examples of how to leverage LinkedIn groups, including Building community; Gating content; Managing or moderating conversations and Adding value. The resources I mention...

Visit  ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore my recommended LinkedIn Marketing planning framework. This is a 'back to basics' episode that will be very helpful for marketers new to LinkedIn marketing. Having said that, long time listeners of this podcast and more experienced LinkedIn marketers should also tune in for a 'refresh'...

In this episode I share a snapshot of the latest LinkedIn features announced, being tested or made available over the last month. In this episode I explore LinkedIn news about clickable links in posts/photos, LinkedIn post templates, focused inbox, repost, dark mode and auto prompts to post when you react to a comment. PLUS my best practice tips and commentary for leveraging these features (or not...

In this episode I explore the increasing reports of social media fatigue I have observed and the subsequent benefits of choosing a primary platform for your social media efforts. If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you.  Here are the resources I mention in this episode that support LinkedIn as the primary platform fo...

In this episode I explore the important connection between how to write your LinkedIn Profile’s headline, featured section and About section. For leaders of organisations or creators, consultants, coaches and freelancers wishing to leverage the thought leadership features of your LinkedIn profile, this episode is for you.  I reference my LinkedIn Profile as an example in this episode. You can view...

In this episode I share my initial thoughts about why I do not classify LinkedIn as social media, and why it might be helpful for you to take the same approach. I'm keen to start a conversation about this concept. As a LinkedIn Marketer or the person who is responsible for your organisation's LinkedIn presence, approaching LinkedIn in a different way to how we approach social media might j...

In this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I&#...

Welcome to Season 4. In this episode I share a snapshot of my July LinkedIn Lunch & Learn, with some of the latest LinkedIn profile and LinkedIn Company page updates. Enjoy a side discussion with a leading Australian recruiter who shares his tips on LinkedIn profiles versus resumes. This was current as at 21st July and features all LinkedIn changes since my June 16th Lunch & Learn. Updates...

Visit  ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share my perspective on the LinkedIn Newsletter feature which was recently released for LinkedIn Pages.  Resources I mention in this episode: Think Bespoke's LinkedIn Company Page Newsletter  and How to Write a LinkedIn Newsletter .  Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-...

In this episode I share my recent experience with running my first LinkedIn Live. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Company Page Follower Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Professional Profile Checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to my e-insights⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to...

In this episode I explore a number of key ways you can to maximise the About section of your LinkedIn Profile and provide some key do's and don'ts for writing this section of your profile. It's definitely the hardest section of your profile to write, so take the time you need to write this section.  Here's my blog of an example of the 'call to actions' I mention in this epi...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore how to maximise the featured section of your LinkedIn Profile by considering your call to action and connecting your messaging from your Headline, Video Cover Story and About Sections of your profile.  Read my article on Think Bespoke's blog - How to use the Featured section on your LinkedIn Profile...

In this episode I explore ways to maximise your LinkedIn Headline to ensure you're making the most of this LinkedIn Profile feature and moving well beyond the default of listing just your current role and company.   View my LinkedIn Profile here for an example of how approach the LinkedIn Profile Headline feature. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

In this episode I explore how to add a service page to your LinkedIn Profile. To learn more about this feature please read Think Bespoke's blog - How to Add Providing Services to your LinkedIn Profile. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Company Page Follower Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠...

In this episode I explore what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on.  Read more about this topic on Think Bespoke's blog - How to Decide if LinkedIn Creator Mode is Right for You. Res...

In this episode I walk you through how to add a workplace policy to your LinkedIn Page. To read more about this feature please visit Think Bespoke's blog here - How to Add a Workplace Policy to Your LinkedIn Page. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Company Page Follower Guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠...

In this episode I share how to write a LinkedIn newsletter. You can read more about my suggestions for navigating this feature on Think Bespoke's blog - How to Write a Newsletter on LinkedIn .  Resources mentioned include subscribe to my LinkedIn Newsletter - The 5 Minute LinkedIn Marketer . Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Marketing Strateg...

In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including: Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn A back to basics approach - optimise your page, test and measure and know what works for your goals LinkedIn Events The LinkedIn algorithm and being across all new features. Resources and services to help you navigat...

In this episode I share my predictions for the evolution of LinkedIn Profiles in 2022 including: The theme of thought leadership and leveraging Creator Mode and the related tools. The dynamic nature of the LinkedIn Profile, serving a variety of LinkedIn community members with the option to activate open to work, hiring and providing services.  The reimagining of video for LinkedIn profiles after s...

In this episode I provide a round up of the last quarter in terms of the new LinkedIn features, including: LinkedIn Event changes Integrating LinkedIn Live Providing Services (LinkedIn Profile feature) Upcoming predictions (subscribe to enjoy these in future episodes).  Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠...

In this episode I explore the latest updates shared at my recent Lunch & Learn including: LinkedIn suspends the stories feature LinkedIn adds photo edit capabilities LinkedIn prompts 'share your thoughts' via the LinkedIn Profile post feature LinkedIn Product Pages - rolling out to all LinkedIn pages Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content...

In this episode I explore my recent experience with the new edit photo feature when you post a photo from your LinkedIn Profile or LinkedIn Company page. Read more in this article, along with tips on how to mention and tag people in posts and photos. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Company P...

In this episode I explore how to set up a registration for for LinkedIn events organised by LinkedIn Pages. While creating a public event for your LinkedIn Page, the organiser (super or content admin) can request for members to submit a registration form with their first name, last name, email address, job title, company name, and country/region. If you activate this feature, submitting the pre-fi...

In this episode I explore LinkedIn's recent announcement that the LinkedIn stories feature will be suspended at the end of September.  The Social Media Today article, by Andrew Hutchison, I reference in this episode was also posted via my LinkedIn profile update here . Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠L...

In this episode I explore the save posts and articles feature.  If you’ve taken the time to curate and clean up your LinkedIn feed then you’ll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration.  If you’re responsible for the management of content for yourself, your business or your clients, or you’re, like me, and...