The LinkedIn Marketer: Karen Hollenbach

In this episode I explore how to develop an authentic personal brand for a board career that aligns with your board aspirations, highlighting your unique strengths and value as a leader.  Whether you are an Australian professional looking to serve on the board of a not-for-profit, private company, or a listed organisation, establishing an authentic and well-defined personal brand on LinkedIn can s...

In this episode of The LinkedIn Marketer podcast I chat to Charlotte Lloyd. As a dedicated leader in the ICT industry with a focus on creating impactful customer experiences, Charlotte's journey has been driven by a passion for connecting businesses with the right technological solutions.  I met Charlotte through my involvement with Women on Boards. She is a fabulous connector and understands...

In this episode I explore how to elevate your LinkedIn presence with The Elevate Map - a practical, human-centred framework that helps you show up on LinkedIn with clarity and confidence. It’s iterative by design: a cycle you return to as your goals, roles, teams or strategic priorities evolve. Some elements may already be familiar; others might be the missing piece that makes LinkedIn feel purpos...

In this episode of The LinkedIn Marketer I chat to World-Renowned, Award Winning Portrait Specialist, Jason Malouin. about his work with real people doing big things who care deeply about how they show up and the impact they have in the world. Jason's work can be seen on the pages of Entrepreneur, GQ, Forbes, Financial Review, dozens of book covers and billboards & bus stops all over the w...

In this episode I explore what’s involved in creating great content for LinkedIn. If you’re responsible for your organisation’s LinkedIn page – or you’re part of the executive team expected to “lead by example” online – you already know that simply  being on  LinkedIn isn’t enough. The real challenge is creating content that cuts through, sparks meaningful engagement, and aligns with your organisa...

In the latest episode of The LinkedIn Marketer I chat to Jennifer Woodward about her approach to LinkedIn. As the person responsible for Thought Leadership Engagement at Starlight Children’s Foundation, Jen amplifies the work of Starlight’s CEO and team, empowering communities, partners, and supporters through strategic communications. Starlight has seen significant growth on social media, especia...

In this episode I explore how to improve your resumé and LinkedIn profile for job search success because I am noticing many organisations are restructuring resulting in many people finding themselves looking for a new job. Please share this episode with anyone in your community who could use some help in this area at the moment. Resources Job Application Template https://thinkbespoke.com.au/produc...

In this episode of The LinkedIn Marketer I chat to Ian Hamilton about his approach to LinkedIn - from clarity of purpose to showing up consistently on LinkedIn. For my listeners I want you to hear from thought leaders like Ian, who are confidently navigating LinkedIn. It is my hope that Ian's story will inspire you to take action on LinkedIn - wherever you are on your LinkedIn journey. Ian is...

In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort. Resources The LinkedIn home feed clean up I mention in this episode: https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/ Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strat...

In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose. After 28 years in schools, including as a Deputy Principal, Janine started Coaching Focus in 2015 to empower school leaders...

In this reflective episode of The LinkedIn Marketer, I explore the idea of your LinkedIn profile as a mirror- an honest reflection of your professional story. I invite you to look beyond headlines and job titles to consider what your presence truly reveals. Every section of your profile - from your headline to your featured posts - tells part of a larger story. What you show (and don’t show) revea...

In this episode of The LinkedIn Marketer I invite you to step away from the noise and pressure of LinkedIn and return to a place of calm reflection. I explore how LinkedIn can become an intentional, authentic extension of your professional life. Through a client story and reflective prompts, I demonstrate how using LinkedIn with clarity and purpose can transform overwhelm into confidence. This epi...

In this episode of The LinkedIn Marketer I explore something I've been thinking about lately - the role of marketing and whether it is having a positive impact on our society. Tune in to find out where I landed and the opportunity for your LinkedIn presence. How do we show up in a way that feels meaningful? Resources I mention in this episode: Joe Pulizzi https://www.joepulizzi.com/about/ The...

In this episode I share my plans for Substack, re-introduce myself (in case this is the first time you've tuned in - welcome!) and share my thoughts on the latest LinkedIn algorithm updates. Resources mentioned: Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/ Think Bespoke&...

In this episode of the LinkedIn Marketer I explore the LinkedIn clean up you didn't know you needed. Improving your feed with a LinkedIn clean-up means you’ll spend more time engaging with content that aligns with your professional focus. Podcast resources: Here's the article I mention with instructions. https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/ Please le...

In this episode of The LinkedIn Marketer I explore the big question - should Australian professionals use emojis on LinkedIn at all? I share why I do not use emojis on LinkedIn and what to consider instead. Please leave a comment if you have questions from this episode. Let me know if there are topics you would like me to explore in future episodes. To find out more about Think Bespoke and our Lin...

In this episode I explore AI and the different views about whether it is friend or foe, when it comes to writing your LinkedIn profile. I provide tips for embracing AI when writing your LinkedIn profile and mention how to side step the paid AI option within LinkedIn. I ask you to consider two key questions before 'tending to your LinkedIn garden' and mention how I approach the use of AI tools, and...

Hello there, and welcome to Season 6 of The LinkedIn Marketer podcast with Karen Hollenbach. In this episode I share that I'm thrilled to be back for another season of insights to help elevate your LinkedIn presence. This season will focus on the LinkedIn profile experience and how to help you move from quietly capable to visibly confident on LinkedIn. This season is going to be influenced by what...

In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team. Resources mentioned in this episode: Think Bespoke's Content Marketing Strategy Playbook https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/ Keep Learning For specific LinkedIn tips and articles about the features discu...

In this episode I explore what thought leadership can mean for you on LinkedIn.   Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey. Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bes...

In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this. Resources mentioned in this episode: Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/ Michelle Raymond, Australia's LinkedIn Company Page expert https://www.linkedin.com/in/mic...

In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this e...

In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including: Research other LinkedIn profiles for some inspiration when updating yours Research potential talent for your organisatio...

In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/in...

In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include: 1. Decide Focus 2. Review Profile 3. Customise Newsfeed 4. Engage 5. Connect 6. Post Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespok...