The LinkedIn Marketer: Karen Hollenbach

In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too. Keep Learning To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen...

In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base a...

In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode. Sign up to Karen&#...

In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider. 1. Managing the discomfort of personal branding Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to tim...

In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including: respond to invitations to connect with a...

In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise Lin...

Visit  ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include: Understanding Branding...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Foll...

Visit  ⁠⁠⁠thinkbespoke.com.au⁠⁠⁠  for more LinkedIn Marketing tips. This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you onlin...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including: Know your focus for LinkedIn Have a mana...

Visit  ⁠⁠thinkbespoke.com.au⁠⁠  for more LinkedIn Marketing tips. In this episode I explore how to become a thought leader on LinkedIn. Whether you are already a thought leader and would like to check your game plan, or you're preparing to increase your thought leadership on LinkedIn, you will enjoy this episode. Resources Mentioned Professional Profile Checklist LinkedIn-Edelman B2B Thought L...

Visit  ⁠⁠⁠thinkbespoke.com.au⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including: 1. Establish a LinkedIn Strategy I want you to get as much value from your LinkedIn experience as possible, and it starts with a game plan. Before diving into the process of cleaning up your newsf...

Visit  ⁠thinkbespoke.com.au⁠  for more LinkedIn Marketing tips. Welcome to this episode about how to refresh your LinkedIn Profile. If you're a long term listener you may notice an update of the podcast visual. This reflects changes to my LinkedIn Profile. We are all a work in progress, after all! Here are the resources I mention in this episode: In  ⁠Discovering I Am An Ambivert⁠  you can rea...

Visit  ⁠⁠⁠thinkbespoke.com.au⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide if I am the right LinkedIn trainer for you! Resources I mention in this episode include The Voice...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore How to Develop a LinkedIn Profile Strategy and answer a listener question about How to Announce the Retirement of a CEO. Resources I mention in this episode include: 2022 LinkedIn and Edelman B2B Thought Leadership Impact Report Cal Newport , author of Digital Minimalism The long form blog on Think Besp...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Please note - since recording this episode the LinkedIn Profile Video Feature has been deactivated. Resources I mention in this episode include the 18 minute excerpt from a...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore your LinkedIn mindset with a common question I ask professionals when I'm running LinkedIn training at their workplace. This question is my version of a 'temperature check'. People's answers always sometimes make me chuckle. Knowing how people feel about LinkedIn informs how I approach t...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share what I’ve been talking to clients about in the world of LinkedIn and my thoughts on where you can stay informed about the latest updates, how to access LinkedIn Learning for free and a side note about how to access audio books for free. I also introduce a new segment where I'll be answering your Linke...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share my experience with testing the LinkedIn Profile scheduling feature. At the time of recording this episode You can now create posts and schedule them to go live at a later time. You can also view the list of all the posts that you’ve scheduled. Scheduling posts is currently not supported for the following...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore How to Amplify Your Company's Message with functionality offered for LinkedIn page admins to notify employees of posts, add Workplace Policies and Organisational Commitments, as well as verify employees. This is a follow on from S4 #13's episode where I explore How to Attract Staff to Your Organ...

In this episode I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features. If you are an employer looking to gain a competitive advantage, you can use their LinkedIn company page to help attract talent. In this episode I mention LinkedIn's Newsletter, In the Loop. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Mark...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore my suggestions for navigating the best time to post on LinkedIn. The dangerous thing about this topic is that not everyone agrees! Visit Think Bespoke's Knowledge Base and read our article on The Best Times to Post on LinkedIn . It includes recommendations from Richard Van der Blom, Hootsuite, Sprou...

Visit  ⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter expert. If you promise this secret is just between the two of us, I will share it with you.  Resou...

In this episode I reflect on my recent blog about How to Love LinkedIn More than Social Media and the 8 tips I have for using LinkedIn better. Whether you're already a convert to the power of LinkedIn Marketing or not, I think you'll enjoy listening to these tips.  Read the full blog How to Love LinkedIn More Than Social Media here. I also mention a previous podcast episode The Value of Ha...

Visit  ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠  for more LinkedIn Marketing tips. In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a...