The LinkedIn Marketer: Karen Hollenbach

In this episode I explore the mention and tag feature on LinkedIn.  Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone's contribution on LinkedIn. Mentioning or tagging companies or your connections in this way can encourage engagement with your posts and comments and draw attention to your update. Resources and servic...

In this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance. Perhaps you manage the communications or the marketing for the organisation, and the Executive team want your guidance on how to approach Creator Mode and which content features to use. In this episode we hear also from a client who's experienc...

In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespo...

In this episode I explore who should not be making LinkedIn their primary platform.  As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in t...

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I share my thoughts on the LinkedIn algorithm and explore, with one of my Lunch & Learn attendees, what this means for her LinkedIn Profile posting plan. If you manage the company page presence for your organisation, your leader's profile con...

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I share an update from this month's Lunch & Learn when I shared some of my favourite LinkedIn profile features. Please note - since recording this episode the LinkedIn Profile Cover Story feature has been deactivated for LinkedIn members who...

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I ask you to consider how you're using your LinkedIn Profile to play a positive role as a member of your community.  LinkedIn reported 50% more conversations on LinkedIn in 2020. In an increasingly disconnected world LinkedIn is your gateway to y...

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I share my love / hate relationship with LinkedIn Stories and share my perspective on why they have so much potential, especially for your LinkedIn Company Page game plan. Please note - since recording this episode LinkedIn has retired the LinkedIn s...

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  In this episode I gush about LinkedIn polls and share an example of a client's experience with a poll that results in over 90,000 views to his profile and 2,000 votes. This episode will encourage you to take another look at LinkedIn polls and consider how to use...

In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform.  Topics I cover include: LinkedIn Page - My Company Tab Boosting LinkedIn Page Updates The Future of Your Brand - tips from the LinkedIn Marketing Solutions Blog PDF, intro card and privacy setting options for LinkedIn members As my EOFY gift to you, please download...

In this episode I share the latest LinkedIn Page feature - publishing a LinkedIn article. Read more here about this feature. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn Company Page Follower Guide⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Professional Profile Checklist⁠⁠⁠⁠ ⁠⁠⁠⁠Sign up to my e-insights⁠⁠⁠⁠⁠⁠ to get LinkedIn Marketing tips and excl...

In this episode I share an excerpt of a training module I developed for a business women's community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.   Watch the 15 minute video here. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠Content Marketing Strategy...

In this episode I answer a common question I’m asked by coaches, consultants and small business owners who are spending more time on LinkedIn. Why do we need a business page and also a personal page? Can we put the same posts up on both pages or should we be mixing it up? These are great questions, that I answer during the episode. Resources I mention in this episode have been updated with the lat...

LinkedIn Creator mode finally landed for my LinkedIn profile a couple of weeks ago and I activated it straight away. In this podcast episode I explore this new feature, announced on the LinkedIn Official Blog here at the end of March.  If you'd like to see this feature in action, please visit my LinkedIn Profile here . Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠Co...

In this episode I share my experience with creating the new LinkedIn Profile video cover story. You can access this feature via the LinkedIn App on your mobile device. You'll receive a prompt that the feature is there and can record and then view your video.  You're also welcome to join the conversation over on LinkedIn here where I share what I think you need to consider when creating you...

In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself.  Read more in my (profile) Link...

In this episode I explore the New Intuitive, Streamlined Search Experience.  Find out more about this development on the LinkedIn Official blog here.   Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn Company Page Follower Guide⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Professional Profile Checklist⁠⁠⁠⁠ ⁠⁠⁠⁠Sign up to my e-insights⁠⁠⁠⁠⁠⁠ to get Linke...

In this episode I explore the various roles you can assign when managing page admins for your organisation's LinkedIn company page. I recommend you have at least two people assigned to the Super Admin role within your organisation at any one time in case one of these individuals discontinues working for your organisation and loses access to their work email address.  Read more about the admin...

In this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn’s content features include: Posting images, videos, links or just text. Publishing a LinkedIn article Creating a Poll Creating an Event Offering Help Posting a PDF document Streaming live via LinkedIn Live Posting LinkedIn Stories (phone only) - since recording this ep...

In this episode I share a relatively new feature that's been added to the LinkedIn event experience. If you've created a LinkedIn event recently you may notice LinkedIn automatically creates a chat for this event. Since recording this episode this feature has been deactivated. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠⁠⁠...

In this episode I share the 10 things you need to know about LinkedIn Company Pages. If you're a Company Page admins for your organisation's LinkedIn page and you're relatively new to this role, today's podcast is for you, because you don't know what you don't know! Here's the blog article I wrote about this topic, 10 Things You Need to Know about LinkedIn Company Pages . Share your perspective I'...

In this episode I share my LinkedIn marketing tips for cleaning up your LinkedIn Profile newsfeed. This is a game changer and will improve your LinkedIn user experience by keeping your favourite updates in your feed, so you can save them and share them on your LinkedIn company page or via your team's LinkedIn Profiles.  Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠⁠C...

In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me! Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode. Try accessing LinkedIn 's On Demand webinars. Check...

In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that's relevant for your organisation. Please note - since recording this episode this LinkedIn feature has been deactivated. Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠⁠Content...

In this episode I share my LinkedIn marketing tips for accessing and adding the Open for Business Feature. This is now referred to as Providing Services. Read more in this blog about How to Add Providing Services to your LinkedIn Profile . Resources and services to help you navigate your LinkedIn presence: ⁠⁠⁠Content Marketing Strategy Playbook⁠⁠⁠ ⁠⁠⁠LinkedIn Company Page Follower Guide⁠⁠⁠ ⁠⁠⁠Prof...