The LinkedIn™ Branding Show

IN THIS EPISODE: Only 3-5 percent of LinkedIn members create content so that means millions are on the sidelines, held back and hidden wanting to get out there. Maybe you're new to LinkedIn or ready to get back on after realizing it's no longer a resume-dumping site. This episode helps you create your first post (and often the hardest) to start creating content. BUY YOUR COPY: Our book: Th...

IN THIS EPISODE: Your brand evolves, and that's normal, but it's not easy when it's your own. So many of us get stuck in our own heads and feel off in our brands and businesses. To illustrate it happens to all of us, Michelle J Raymond hops on the "yellow couch" of The Brand Therapist, Michelle B Griffin, to find her way back with the right positioning, messaging, and a new f...

IN THIS EPISODE: In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, there's a large number of members who need us to be content-accessible. In this important episode, we give you the how and why, plus the exact places, actionable tips, and handy tools to embrace and fix your content to help everyone join in conver...

IN THIS EPISODE: Are you keeping yourself small, unclear, and not standing out at your full potential on LinkedIn? Starting conversations, building relationships, and bonding with a Power Partner will help you get out of your own way to support you and transform your brand on LinkedIn and beyond. We share our examples and stories that impact us as power partners and power connections. BUY YOUR COP...

IN THIS EPISODE: Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business...

IN THIS EPISODE: It's the #1 question we get asked and what's holding the best and brightest back from getting out on LinkedIn. There are major downsides to being too personal and too professional on the platform. We share our 5 best strategies to build your presence and profile without being too personal, cringe, and uncomfortable on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book,...

UPDATE: The Newsletter Tab is visible in the new profile. MBG doesn't have one, so that's why it wasn't visible. IN THIS EPISODE: Thumbs up or Thumbs Down? New features aren't always a boost to our brands. These latest 2 have mixed reviews by #MichelleSquared. We break down what they are, and why or why not you might want to consider each new LinkedIn feature. BUY YOUR COPY: Our bo...

IN THIS EPISODE: Whether you create daily, weekly or so every so often, we all feel pushback and time constraints from posting content. Giving yourself a creator break is vital to find clarity, flow, and creativity. The trick is not to quit! We share our personal stories and best tips to be a successful and sustainable LinkedIn content creator. BUY YOUR COPY: Our book: The LinkedIn Branding Book,...

IN THIS EPISODE: Clarity is your brand's North Star says MBG and on LinkedIn, it's even more important so you don't miss out on clients, business, and industry opportunities. We see too many incomplete, vague, and head-scratching profiles. This is an actionable episode with real-life examples to help you get crystal clear with your LinkedIn personal and company profiles.  BUY YOUR COPY: Our b...

IN THIS EPISODE: LinkedIn recently reconfigured its settings dashboard, adding new features and possibly undoing your desired settings. As a result, it's keeping you from being noticed, known, and standing out to the right people, places, and opportunities that build your personal and business brand. We detail the top settings you need to know and why they're important for conversation-starting, r...

IN THIS EPISODE: NOTE: This week's episode show was recorded as a LinkedIn Live Event. With so much bad and conflicting advice being dished out hourly, we satirically share our favorite LinkedIn "backfires" potentially ruining your personal and business brand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponent...

IN THIS EPISODE: LinkedIn is the ONE social site where posting on how to navigate the platform gets traction, even if that's not your area of expertise. While this topic gets engagement, one pitfall is that we get hooked on posting on how to use and do LinkedIn when this isn't what people hire us for or is aligned with what we want to be known for. This episode shares our personal example of how n...

IN THIS EPISODE: When you play it safe with your content, you risk blending in the sea of sameness. We detail why your unique point of view (POV) is the fastest way to stand out from the 1000s of others in your field. We also discuss the real pitfalls and top fears of why we hide behind our true perspectives, plus the best tips to get out there confidently with humanistic content. BUY YOUR COPY: O...

IN THIS EPISODE: As Michelle B Griffin (M1) always says, "LinkedIn is Your Launching Pad." How do you become known for one thing to get traction for bigger things to come? We share the "stair-step" process to get traction, build your community and then amplify your brand to attract and grow in your industry. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal...

IN THIS EPISODE: The Power of Two is even greater with this new LinkedIn feature to double your brand awareness. We break down the benefits (and a big "no-no") for long-term growth using this new update and a review of our four-step BrandSqured System as the basis of our new book. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on Linke...

IN THIS EPISODE: You may not realize this, but the way you handle LinkedIn connection requests (and replies) in the box speaks volumes about your personal brand. We share the good, bad and ugly on how this can go awry and leave you without a great first impression. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponent...

IN THIS EPISODE: Season 2 kicks off with this episode all about paying it forward to build your brand and community. LinkedIn runs on the Law of Reciprocity, which helps you pay it forward and see the "karma" of your good deeds come back to you. We share the exact ways (and places) on LinkedIn to "pay it forward" with your connections and community.  BUY YOUR COPY: Our new book: The LinkedIn...

IN THIS EPISODE:  What has your brand been about this year? Is it 100 % aligned with who you are or want to grow into in the coming year? We share our stories and struggles of peeling back the layers and getting unstuck and how you can best break out of your "internal struggles" to find clarity in your brand and business in the new year. BUY YOUR COPY:   Our new book: The LinkedIn Brandi...

IN THIS EPISODE: ChaptGPT and artificial intelligence (AI) tools are here to help but do they really? There are definite advantages but also downsides to using AI. We detail our first-hand experiences and the cautions of new AI and our recommendations not to rely on them so we stay unique and stand out in our space. BUY YOUR COPY:   Our new book: The LinkedIn Branding Book, The Power of Two:...

IN THIS EPISODE:  It's that time of year, out with the old, outdated, and no longer needed. Not just for your work and life, but for "LinkedIn Housekeeping" too. We cover the four areas (and the reason for each update) for a new and improved "refreshed" personal and business brand for the coming year (and beyond).  BUY YOUR COPY: Our new book: The LinkedIn Branding Book, The Power of Two...

IN THIS EPISODE: This week, we get a bit personal and peel back the layers as we share our self-awareness revelations to help you know yourself more. Why does this matter? To become CLEAR and REAL. If you're holding back, not giving 100 percent of yourself, or not aligning with who you truly are, your brand is not going to resonate and relate as best it can, or worse you won't take action to catch...

IN THIS EPISODE: This week, if you're just starting out or it's time to revamp your brand for the new year (or anytime really), we share our rebrand struggles, new strategies, and actionable tips to get out there with clarity, confidence, and control of your brand on LinkedIn and beyond. BUY YOUR COPY: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn...

IN THIS EPISODE: This week's episode is a SPECIAL ENCORE presentation from the Australian/New Zealand Launch of The LinkedIn Branding Book. In the past four episodes, we chatted about each step and week is all the entire framework, all four phases of our Brand Squared System™ debuting in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. BUY YOUR COPY: The...

IN THIS EPISODE: The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details Step Four, Multipliers, of our Brand Squared System™ debuting this week in The LinkedIn Branding Book to amplify your personal and business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Expo...

IN THIS EPISODE: The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episode details Phase Three, Fusion, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand. The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business B...