The LinkedIn™ Branding Show

IN THIS EPISODE: A brand without a foundation is like a house built on sand. It’s not going to last or bring you the results you need. Too many of us rush out without one or do only part of the process. This week's episode details Phase Two, Foundation, of our Brand Squared System™ debuting soon in The LinkedIn Branding Book to amplify your personal brand and multiply your business brand.  Th...

IN THIS EPISODE: Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you don't tackle imposter syndrome and your negative inner voice and beliefs about getting out on social media and especially on LinkedIn, you'll always be held back. Today's show talks about Phase One, Mindset, of our Brand Squared System™ debuting soo...

The LinkedIn Branding Book and our Brand Squared System™ debut soon to amplify your personal brand and multiply your business brand. It's the "power of two" to make things right on LinkedIn and beyond. IN THIS EPISODE: Toss up the confetti, the day we recorded this episode, we presale launched on Amazon, The LinkedIn Branding Book, The Power of Two: How to Build Your Personal Brand and Business Br...

IN THIS EPISODE: What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cliche on LinkedIn? In this episode, MBG gets fired up on what personal branding is and isn't on LinkedIn and why it's the BFF to your business brand. We cover how we stand out with our personal brands on LinkedIn, the difference being foundational vs f...

IN THIS EPISODE:  In March 2021, LinkedIn launched "Creator Mode" to support and amplify content creators. However, it's not made for everyone, at least not at first. We discuss the pros and cons and give actionable examples to best use each Creator Mode to make your best brand impression. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "bui...

IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always, we dish out...

We all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn. We see this daily on the platform with our clients, and it's a problem that we face too. But there are ways to reframe and reset these internal roadblocks. IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways...

LinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities. IN THIS EPISODE: Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always...

Company pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn.  IN THIS...

How do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours? IN THIS EPISODE: Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts...

We've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it. IN THIS EPISODE: This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we...

Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content.  IN THIS EPISODE: New features are being rolled out faster, and som...

LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places. IN THIS EPISODE: Why should you start a branded personal and company show? So many reasons! We share our...

LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year. IN THIS EPISODE: As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we...

People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots. IN THIS EPISODE: Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always w...

Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences. IN THIS EPISODE: It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and acti...

"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page — from solopreneurs to small businesses to enterprise and Fortune 500 businesses — having one will open up doors and connections. IN THIS EPISODE: If you don't build a business brand on LinkedIn, someone else in your space will take the spotlig...

The world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a new personalized focus, we're seeing this shift in content. And with first impressions everything, your personal and company brand is always impacted by your actions on LinkedIn. IN THIS EPISODE: We get real and candid on how recent events are causi...

We all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to build a mass audience. But there can be downsides... IN THIS EPISODE: We discuss the pros and cons to consider when becoming a version of a L.I.O.N, (a LinkedIn Open Networker) and how this play into your strategic brand and community building. As alw...

Each time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your personal and business brand. IN THIS EPISODE: We discuss all the ways to make a better brand impression, the good/bad and in between of LinkedIn Etiquette for your personal and company brands. As always we dish out the real deal strategies, insightful tacti...

They say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small but important connection boosters to your personal page profile. IN THIS EPISODE: Did you know there are three underutilized areas to add to your personal profile that will remove friction, add interest, and add inclusion to the LinkedIn community? A...

You might be surprised by all the different ways that you can build up social proof on LinkedIn to reinforce your brand. Let's see how many different ways we can come up with together. IN THIS EPISODE: We define social proof, why it matters, and exactly the ways you can immediately build yours up on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips s...

Your headline is an important part of your brand on social media, especially on LinkedIn. We break down why they matter, how to build credibility and how to write yours with clarity, interest, and connection to instantly appeal to your ideal audience. IN THIS EPISODE: We read our headlines, how we wrote ours to position ourselves and what we focus on in our headlines. As always we dish out the rea...

Your branding impacts a large part of your overall personal and company brand, and on LinkedIn, there are several ways to stand out with the right color palette. IN THIS EPISODE: We discuss why colors are important on LinkedIn, our backstories on how we selected our colors, plus the tools to select and create brand colors that best align with you and your business. As always we dish out the real d...

What really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea.  IN THIS EPISODE:  We discuss several reasons (and examples) why they're damaging to your personal brand and company brand. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your b...