The LinkedIn™ Branding Show

Not happy with your LinkedIn presence so far? Good news, we're celebrating the Mid-Year Reset Strategy, the mindset and method we use to get our brands back in gear to meet our personal & professional goals. Tune in for the exact steps you can take to make the rest of the year one that wins on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth...

We're asked this often when we work with clients, speak and train on LinkedIn...should we use LinkedIn Premium? In this candid episode, we cover the latest benefits rolled out and explore if they are truly worth the investment. We cover the pros/cons and the candid realities of the Premium & Perks Program for you to decide what's best for you. List of LinkedIn Premium Partner Perks: He...

Depending on where you live, the video icon in your feed may have been nonexistent for a while. That's because LinkedIn was hard at work making video a better experience for us. Or did they? In this episode, we share the new, good, bad, and reality for video to build your brand on LinkedIn. And spoiler: it's not for everyone. But do tell us what you think, we'd love to hear from you. CONTACT US: M...

IN THIS EPISODE Why is that that so many B2B and personal brands seem like clones on LinkedIn? Looking and sounding the same where so it's just one endless blur? In this episode, we share why it's so easy to fall victim to blurred branding, and how you can escape it if you're feeling a tad blended too. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business grow...

IN THIS EPISODE Struggling on LinkedIn lately? Let's look deeper....is your brand positioning and messaging set to do the heavy lifting so it's crystal clear who you are and what you're known for? In this episode, we share our brands stories when we ventured off and how we got back our brand magic, plus the top tips to take now to get back to a foundational first brand. CONTACT US: Mic...

IN THIS EPISODE: We are so excited and honored to drop our 200th episode that has impacted listeners on a global and often binge-worthy scale they tell us. We're celebrating and sharing the updates impacting LinkedIn branding that works today plus a SHOW UPDATE moving forward. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant....

IN THIS EPISODE: If you've left a company, role or industry how do you handle the changes on LinkedIn? We share the strategies you need for your profile and your content to align so the people and algorithms make sense of your new path. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, Lin...

IN THIS EPISODE: Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, L...

IN THIS EPISODE: Why does LinkedIn feel so scary to step out and be seen? Especially for women, whom this episode is focused, we're sharing the exact shifts and steps that got us off the sidelines to grow our brands and businesses, and how you can, too, starting today. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her ser...

IN THIS EPISODE: If your brand, profile or content are blending in, this episode will change all that. We’re sharing 10 surefire ways to stand out on LinkedIn and stop sounding like everyone else.. Let us know, which one will you try first? CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, Lin...

IN THIS EPISODE: LinkedIn doesn’t feel the same and it’s not just you. As the platform shifts from connection to discovery, you’re seeing fewer of your people and more random content. In this episode, we break down what’s actually happening behind the feed and how to stay connected, visible, and energized without burning out or disappearing altogether. CONTACT US: Michelle J Raymond is a globally...

IN THIS EPISODE: Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business gro...

IN THIS EPISODE What's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close. In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for bus...

Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant....

IN THIS EPISODE: New to LinkedIn or back from years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, begin posting and the first place to start to get ahead. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –...

IN THIS EPISODE: If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want...

LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her s...

LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.) In this episode, we detail the pros and cons of activating a services page and share our personal experience + honest feedback so you can decide if one is right for you. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth...

Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you’re easier to understand, easier to find, and aligned with LinkedIn’s expertise-driven direction. CONTACT US:...

Season 5 kicks off with a new year, new. year, and new profile (update). This is the perfect time to reassess your personal brand, positioning and messaging to be top of mind on LinkedIn. We share branding tips and the best places to review and update your profile so you're found by the right people, opportunities and aligned for the new LinkedIn 360 Brew expertise-driven algorithm. CONTACT US...

Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her servi...

Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile. This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This e...

Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male." This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines....

Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your pe...

Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book. We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn. CONTACT US: Michelle J Raymond is a gl...