The LinkedIn™ Branding Show

Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn...

The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseam This episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultan...

We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles. We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn. Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on thi...

Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all. In this episode, we detail how to avoid giving up or succumbing to distractions or disappointment. We share our "reset strategy" that has worked for both of us (and all our clients) in getting back...

Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer? This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that ampli...

A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page. We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profiles CONTACT US: Michelle J Raymond is a globally recognized Lin...

MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – au...

Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn? CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consu...

LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours. CONTACT US: Michelle J Raymond i...

Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two." CONTACT US: Michelle J Raymond...

Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough. CONTACT US...

"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities. Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking. CONTACT US: Michelle J Raymon...

One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™...

LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth spea...

Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn. CON...

It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for busines...

We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn trai...

We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova),  who's an avid listener (and also just bought our LinkedIn Branding Book) She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate." Great...

Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help. CONTACT US: Michelle J Raymond is a globally rec...

Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, autho...

As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile. CONTACT US: Michelle J Raymond is a...

We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds. We share tips and our stories of getting back on track so you have a brand that's to...

MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you! CONTACT US: Michelle J Raymond is a globally rec...

Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn. We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer. We'd lo...

What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences. We break down the differences and how to "find your line" on what works best for you and the platform's business context. We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US: Michelle J Raymond is a globally recognized...