The LinkedIn™ Branding Show

IN THIS EPISODE: LinkedIn's AI-generated Collaborative Article feature has seen recent updates and a push to post and earn a community voice badge. However, there can be a downside to consider. This episode shares some candid observations to consider around community badges and how to best position your time and brand on the platform. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Po...

IN THIS EPISODE: In this week's episode, we detail the Brand Trifecta found in phase two of our BrandSquared framework from our book. It's the foundation you need to ensure you're clear, well-positioned, and primed to grow on Linkedin. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Am...

IN THIS EPISODE: LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestreaming stories, best tips, and how you can get started with yours too. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, p...

IN THIS EPISODE: Perfectionism is a MYTH and takes down the best of us, especially on LinkedIn. In this episode, we share our personal brand-building journeys, detail how to recognize if you're one, and actionable stories, tips, and takeaways on how to get out of your perfect zone and and get out there. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal...

IN THIS EPISODE: If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to bust through your mindset, get ou there, and get going with our the easiest way to get traction on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Grow...

IN THIS EPISODE: You may be different, but are you distinct on LinkedIn? There's a difference and being and having a distinct personal brand will help you stop the scroll and become top of mind. For example, we shout out some of our favorite distinct personal brand examples on LinkedIn right now. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus...

IN THIS EPISODE: Social audio is one of the best ways to build connection and LinkedIn Audio Events are an even faster way to build global relationships We detail our best tools and tips to attend and host a LinkedIn Audio room. Plus, MBG's best tip to create endless content with this one tool to add instant replay. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Y...

IN THIS EPISODE: There are WAY too many of us undervaluing ourselves in our LinkedIn profiles. We detail our best recommendations to quit hiding your greatest asset, YOU. Learn how to bring out your personality and expertise for a standout LinkedIn profile in our actionable tips. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on Linked...

IN THIS EPISODE: The dust has settled and the novelty of Chat GPT and generative AI has settled down. Like it or not, It's here to stay with the intent to make our lives and work easier. LinkedIn has introduced its own AI tools embedded in the platform to better our profiles, connections, and content. We detail the latest ways to use (and not use) these platform tools for your brand. BUY YOUR...

N THIS EPISODE: LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused vs promotional. We share all the details on ours, best practices, and what to consider before starting one for your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on Li...

IN THIS EPISODE: Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's news. This episode explores how and where to be more visible and recognized off of the platform with media, other social channels, PR, speaking, and more. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busi...

IN THIS EPISODE: If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in your absence? This episode is for you as we share our recent month-long and mini breaks to take much-needed time off the platform. We share our stories and best tips to stay top of mind even when you're away. BUY YOUR COPY: Our book: The LinkedIn...

IN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond shares exciting updates and her new company name as part of Operation Rebrand. Plus, we detail all the steps to take and how to go about the process for your brand or rebrand. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build...

IN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good news, LinkedIn recently publicly announced a new algorithm update that makes building your brand, sharing your expertise, and being noticed and known for your valuable content so much better. We detail all these changes and what it means for your per...

IN THIS EPISODE: NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always says) is like compound interest for your brand. We share two recent incidents and actionable tips to help you celebrate your wins and continue to win on LinkedIn and beyond. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Yo...

IN THIS EPISODE: Are you feeling "stuck in a rut" with content creation? This episode helps you "stay in your lane" but still keeps your audience curious and never tired of you. Here are our best tips to perk up your content on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Grow...

IN THIS EPISODE: In this real-time case study, Michelle J Raymond shares her bumpy journey of rebranding her business. We deep dive into the headaches of the process, her struggle to find a new business name, and how she's moving forward with clarity and a foundational plan. As always, we share our stories, "warts and all" to make your branding or rebranding journey a smooth one. BUY...

IN THIS EPISODE: Your LinkedIn personal profile is the modern-day personal brand website and your digital business card. When you have a profile that doesn't fully communicate who you are and what you do, you're likely underselling yourself and missing out on opportunities and important connections. This episode will take you from best-kept secret to standout professional on LinkedIn and b...

IN THIS EPISODE: Branding is a journey, not a destination. It's good to test, track and be okay with evolving our touchpoints with positioning, messaging, content, and more. Michelle G shares her six-month journey of testing her headline positioning and the outcomes. Learn the mindset of experimenting and evolving as you go and grow with your LinkedIn brand. BUY YOUR COPY: Our book: The Linked...

IN THIS EPISODE: The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boom to your personal brand and content amplification. We discuss the benefits of THE PURGE and detail how we both purposefully removed our connection lists and why it helped us grow faster. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power...

IN THIS EPISODE: Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is going through this exact process and we discuss the realities and lessons learned in real time. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is availabl...

IN THIS EPISODE: Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top areas on LinkedIn where you can easily be swayed by shiny objects and hacks du jour. Here's how to not fall victim to these brand killers. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand...

IN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The Linkedin Branding Book to start the foundational process the right way as well as address the realistic results and timelines for your personal and business brand on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Bui...

IN THIS EPISODE: Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and six months since our book was launched. Learn our 4-step framework we created so you can clearly and confidently take action and grow on LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business B...

IN THIS EPISODE: Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses vs following your brand purpose. We give examples of what it is and how to get your true brand back to square one. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponenti...