The Leveraged Practice Podcast

One of the main points that I see people struggle with before they decide to create an online program is thinking that they need to have a big audience before they can sell their program.  They believe that they have no one to sell to and feel unsure on how to approach audience growth. Today I'm talking about how you need to get clear on what you're selling and how you're helping people - before y...

If you've been thinking of creating an online program and wondered, "Do I need a huge audience or email list?", the answer is no. Even though you'll focus on growing your audience as you grow your business long-term, to have a successful first launch, you can use other strategies to get in front of the right audience. That's what my clients do to successfully launch their first program. Today we h...

Social media is a key part of your marketing strategy. You can use it to educate, inspire, entertain - and to talk about your programs. Having a social media strategy is an opportunity to connect with people, create conversations with them, answer their questions, and grow your audience so that more people are coming into your world and getting to know you and your business. Today, I am going to s...

Is podcasting something that you've been thinking about recently? Are you wondering if starting a podcast is the right next step for you to consistently create content? Today we have my friend Jenny Suneson, owner of the Savvy Podcast Agency as our guest. She will be sharing her knowledge on whether a podcast is the right fit for you, if it suits your audience and will be giving tips on how to get...

A struggle that many health professionals have is limited time to create consistent content, whether that's a weekly podcast episode, a video, a blog post or dropping an IGTV. To be successful in your business, you need to have a targeted effort and focus on your marketing system. This allows you to grow your audience while having the opportunity to nurture and connect with those who have shown in...

Should I do face-to-camera? Can I do a voice-over slide deck? What kind of lighting do I set up in my work space? These are common questions that I get from my clients who want to learn or improve the video portion of their online programs. If you're wondering how to transition from teaching in person to teaching online using video, we have an amazing guest today who's giving us video production t...

As you're establishing, growing and pivoting your business online, there are a lot of available resources, programs and pieces of advice.  It's so easy to get caught up, overwhelmed and distracted with all of the advice there is!  There are podcasts, magazines, blogs and Facebook groups with people positioning themselves as experts and sharing business advice. The issue is when this advice is base...

For those new to selling online, they often receive the message that all they need to do is create a product, offer it and that they'll make a lot of sales.   The truth is, the opportunities online are practically endless but they need to be approached strategically, to build a long-term product that both supports your audience and aligns with the lifestyle you desire. Today, we have another incre...

I want to talk about something that can be uncomfortable for many of us in the health profession... Somewhere along the way, many of us started to feel guilty about wanting to make money while we help people with our expertise. Whatever your financial dreams are, I want to validate them. It's okay to want to make more money than you make right now. It's okay to want to make more money than everybo...

Have you been thinking about developing an online program - but feel stuck since it feels overwhelming? I constantly hear this from many of you...and how it's been months or even years before you start to build your online program. Hearing stories helps you to get unstuck by gaining the inspiration and the understanding of what works. You'll start to see there isn't a point in delaying any longer....

One of the questions I've been getting a lot recently is, "Should I start with one to one clients in my business or my practice before I develop a group program?" The short answer to this question is - No, you do not need to fill up your roster with one to one clients before developing a group program.  And...I strongly believe that online group programs can be better in most cases for your client...

I love to share stories - especially stories of health practitioners who have taken the career or business they're been dreaming of, created a plan and made it happen.  There's one story that I share often with my clients, as an example of when developing an online program was the right next step and fit perfectly with a growing and successful practice. Today, I'm excited to have our guest, my dea...

When you think of creating your online program, do you feel uncertain about learning the technology - and worried about the costs?  It's something that my clients and audience are often nervous about when they are considering building an online program.  Today, I'm talking about how you can take your training, current experience and professional expertise and create an online program in the simple...

Has your focus been on running in-person events, workshops or working one-to-one and you've wondered what the transition to online would be like? Have you had an idea for a professional development event and have wanted to run it online so you can reach people outside of your community? Today, I'm excited to have our guest, past client and fellow Registered Dietitian Michelle Archer, who mentors h...

What is going on with the world?? I know for many of us, it is completely different and it feels really strange and uncertain. There are hard moments, but in all of this, I know many of you are finding some silver linings. It's challenging us to think about what we're currently doing, how it's changing the world and how to reach the people who are looking for our help right now. Today, I'm talking...

As you probably already know if you've been listening to this podcast, I'm a big believer that we need more practical, strategic, amazing professional training programs for health professionals.  What I often see getting in the way of health professionals creating these programs are the same fears, worries and blocks that many of my audience and clients have.  If you feel these too as you think of...

As we navigate our new circumstances, health professionals have an even greater opportunity to create convenient support in an online program that people can access from their own homes. There isn't just one way to do an online program. Many of us are offering customized solutions that get our clients the results they've been looking for.  And you can too!  Today, I'm talking about how to continue...

If you're wondering how to transition from one-to-one brick & mortar style coaching, consulting or counseling to running an online group program, that's what we're covering in this episode. Today, we have one of my clients, Suzanne Dietrich Registered Dietitian and owner of Gut Instincts Nutrition Counselling sharing with us about her journey of moving from a one-to-one client business model to ad...

I wanted to take some time to talk about this whole change that we've seen in the economy, our lifestyles and in the way that the world is currently working, from all the way from China through Europe, and right here in North America.  There's a lot of anxiety, there's a lot of fear and that's all natural. It's normal and it's okay to have it. It's about what we choose to do with it. Today, I'm sh...

By hearing other people's stories and seeing how they brought their health practice online, it helps us visualize how we too can move online and create great programs for our clients.  Today, I'm excited to have our guest, fellow Registered Dietitian Jaime Mass, founder of Jaime Mass Nutritionals LLC. Jaime works with registered dietitians to help them build their dream business and dream life fro...

Have you been wondering, "How do I price my program? What if I price it too high? Or too low?" You're definitely not alone...It's one of the biggest questions that I get asked from my audience and in calls with my clients. Today, I'm sharing how you can approach this question so you don't undervalue yourself and underestimate what people will pay for. There are a lot of gaps in the marketplace and...

Talking with other health practitioners, professionals and clinicians helps us learn through their stories and experiences - while talking with our audience helps us create a program that fits exactly with their needs. Today we have an amazing guest, Alissa Rumsey, Registered Dietitian and Certified Intuitive Eating Counselor and founder of Alissa Rumsey Nutrition and Wellness. She shares her busi...

The question of, "Where do I even start?" is one of the biggest obstacles and struggles that many health providers have when they want to start an online program - and I don't want it to keep you stuck. Because it is just about getting started.  It is just about taking one step at a time and getting your expertise, your advice, your amazing knowledge up on the internet, and in a group coaching pro...

Connecting online with clients and other health professionals has been such a fun experience! It's an opportunity to learn both about their area of expertise AND how they help grow their clients' knowledge about their bodies, while supporting them in their health.   It's amazing to see how we're all here to lift each other up and create an impact on health!   Today, we have a guest who has done ju...

For so many of us health professionals, doing less one to one hours and doing more leveraged group programming sounds great. In fact, it sounds fantastic!  But one of the biggest concerns or questions I get is, when is the right time to create an online program? When is the right time to invest my energy, time and money? You want to create the life that works for you - but you're struggling to ide...