The Leveraged Practice Podcast

Hearing other people's stories is so helpful, practical and inspirational! Especially when it's about health professionals and their journey from what work they did after their schooling to what they have done in the online space, especially with online programming. On today's episode we have another of my amazing clients, Deanna Wolfe, registered dietitian nutritionist and founder of Dietitian De...

One of the things I love hearing is other people's stories, since they give me inspiration, strategy and help me get unstuck from where I am! Today's inspirational episode with my client, Jay Baum, Registered Dietitian and owner of Pommetta Nutrition will help you break through what is keeping you where you are right now, instead of going out there and creating your online program.  Jay shared her...

A question I often get from my peers and clients is about what it's like to transition from a brick and mortar practice to having only an online practice. The short answer: It took time to figure out - but was completely worth it! The long answer is what I give you in today's episode, and describes the road I took to eventually arrive to where I currently am, teaching group programs online and usi...

Have you ever been thinking about what content you could include in your online program - and you end up feeling completely overwhelmed?   You probably feel like you have a lot of things you want to teach your clients and have a lot of content and concepts that you know can help them. It can feel like a lot! Today, I give you a few tips and strategies that you can use as you're starting to think t...

If you've been listening to my podcast for a while, you know I'm a big proponent of growing and scaling your business in a way that is effective with your time.  The beginning of the year is a great time to reflect on your current business model in your practice and review how you're making money, what services you're offering, and how your business model may need to change this year.  Today, I ta...

Let's talk about something that isn't addressed as often as it should be and can easily happen with health service providers...Burnout. Are you feeling burned out right now? Are you feeling like you're getting close to it, or you are very aware that it's possible for you to get to the place where you feel burned out? If that's you and you're feeling burned out because you are doing one-to-one, whi...

Taking breaks. This is something I have struggled with forever.  I've always overworked, over committed and did everything. I filled every single minute and second of my day with something.  I still struggle with it now, but I'm a bit more aware. I know what it's going to take to change that and I'm working on it. Today I want to talk to you about taking a rest. We often get into this place where...

If you've done your first launch, have you wondered what comes next after you've opened and closed your first enrolment and you're running your first health online program?  Have you been thinking to yourself, "How do I make more money the next time?" or "How do I make sure I don't make less money than the first launch?" or "How do I grow this?" Today, I cover all the things that you want to think...

Online health education is impacting and continues to impact health as a whole around the world. We need to continue to be innovative on how we are reaching our clients, our patients, and our customers - and know how we can best serve them. My mission is to help health professionals create an online health program or an online program for other professionals, so that we all can work together on im...

Have you ever wondered if your website is doing its job? Or maybe even what your website's job is?  The main thing to remember is that your target market needs to know that you're speaking directly to them and can support them through their problem - and to accomplish this, you need a website strategy. Today we have an incredible guest who is also an advisor within The Leveraged Practice Workshop,...

2020 is coming soon so you probably already started to think about what next year is going to bring you and what you're going to do in your health practice. If you haven't, I know the ideas are popping around your head so now is the time to start thinking about 2020 and what you want to accomplish next year. In today's episode, I go through the action steps you can take to both reflect on the past...

Our words are some of the most powerful things that we have control over.  As health professionals, we learned how to counsel, how to communicate and how to talk with clients in our practices and our offices.  But we didn't learn a lot about the written word outside of what we wrote for our professors.  As you are thinking of what to write on your website, in your emails and in your social media p...

If you're a parent, does this sound familiar? Feeling guilty when you're working because you're not with your kids, and then feeling guilty when you're with your kids because you're not working? It can come down to your definition of success. Everyone has a different definition of what it is, and you are allowed to claim yours and create your own plan for work-life. What I'm talking about in today...

Feeling overwhelmed and unsure on how to use Instagram to connect with your audience? Or how to promote your online health program without feeling pushy? When it comes to social media, my advice to my clients is to do everything strategically. Let's not do anything for vanity numbers, but let's be really smart about the actions we take in our business so that we can be effective with what we put i...

The idea of having to build an audience first before creating an online program is a bit of a myth.  If you have an existing audience, it's super useful but it's not the only way to create an online program, get it out in the world and get people to enrol.  I would challenge all of us to think out of the box, whether you have an existing audience or not, if you are running a business and you're se...

I wanted to get into health to just help people and to make a difference in people's lives. But as I have learned over the last 10 years of being a registered dietitian - there are a lot of things that can be a bit tricky to navigate! Especially anything legal - it's one of those things that we need someone to be answering our questions about. Today we have an amazing guest, my lawyer Glenford Jam...

It's tricky in life to think you know what you want, and work so hard to get it. And then to experience it, is something completely different. Maybe this has happened to you? These are all the things that you don't see when you dream a dream.  When you have this vision of the work you want to do or the things that look glorious, maybe even the things that you think you should want or the things th...

If you've been looking at your website or thinking of creating your website and would love to know how to best set it up and have a strategy behind it that will help lead people to your online program, you'll want to hear this episode. Today we have an incredible guest, Jess Freeman from Jess Creatives, award-winning web strategist and designer who helps health and wellness coaches get better clie...

When we want to look deeper at our business ( or our side business) , it can seem overwhelming to think about looking at the numbers, doing projections, figuring out what it is that we want to build, how it will affect our bottom line, what kind of profit we're going to have, how much it's going to cost to do that kind of work, the expenses related to it and how much time it's going to take. I wan...

Some of us are afraid of the numbers and we don't look at the spreadsheets. Some of us are not and we look at the spreadsheets.  I know that financials can be an uncomfortable topic, but we have to talk about it. I want to challenge everyone to look at the financials, when you are thinking about the work that you do now and the work that you want to do in the future. This episode is the beginning...

Have you wondered what exactly is a launch? And if it's necessary to even have a launch? Did you know there are four phases in a launch? I've found that most people have those questions and aren't sure what is all included in a launch. So please know that if you've launched before and no one bought, that's okay.  It's probably because you didn't know what a launch included, and maybe it was your f...

A couple of years into my practice, I started to wonder if I could do things a little bit differently – and about my love for teaching. I wanted to give my clients more by continuing to educate them and share with them information that I thought was really important, but they just didn't have the time for more in person appointments. It got me thinking, "Where does an online program fit into my pr...

If you've been wondering what exactly do I do within The Leveraged Practice Workshop and have questions about it, today's episode is all about addressing the common questions I get, especially what we do in the workshop and who it's for. It'll also help you understand a way of teaching online, even if you're not quite ready yet to join our current session. I go over the framework we use in The Lev...

If you have so many ideas or so many things that you want to do, you're not alone. This is a natural entrepreneurial trait that your head is full of projects or programs or all these different things. Today we have one of my past clients and serial entrepreneur, Charlene Kennedy, Registered Dietitian and expert in the field of pediatric nutrition, who runs a successful private practice, is co-foun...

It's my birthday week - and one way I celebrate is by taking space to reflect, visualize and plan what I want the next five years to look like, in all areas of my life. I create my vision. I find many of my clients struggle with the idea of creating a vision and when I first started I didn't have one either. It's common to be clear on your reason for starting a business - like working for yourself...