The Level 10 Contractor Daily Podcast

On today's strategy call with Rich, the caller is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out his identity… and explain how that's the key to overcoming price competition… he's not having it.   Schedule a session with Rich here.

Today's topic is hypocrisy… and how to hopefully eliminate it. In this episode, Rich tells another story about running, and even though running may not be your thing, you'll be able to relate to the message.

Today's Podcast: Website hosting. It's an episode with Rich and Brian Bauman (COO of Level 10 Contractor) talking about when a 30 million dollar company with well over 100,000 unique visitors to it's website went down for 36 hours… it doesn't really matter how GOOD that website is. If it's down, you have a problem.   Schedule your Session with Rich!

Today's podcast is about positioning yourself as an expert and the real secret to marketing success. Rich asks lots of questions to get to the heart of the matter of what he's all about, what he's trying to accomplish, and why he wants to do it.

Today's episode - "The Platitude Trap". Some of what you're going to learn today is AWESOME stuff that, quite frankly, just isn't talked about that much any more at Level 10 Contractor anymore. You're going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how to get people's attention in marketing.   The Companion Volume Material is here. If you...

Today is another real live media buying case study but, with a twist. Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail.

Rich loves him some financing. So, today he's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He'll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising.   Connect with Rich Directly: Send Him an Email

Today's episode is a strategy session. The Client had a question about Pay-Per-Click landing pages, and specifically, what kind of information should go on it. As you'll hear, there's no one-size-fits-all answer to that question…   Schedule your own Strategy Session with Rich

Rich shares about having the perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to handle them without becoming angry with God.   On Tomorrows Show: Talking about Pay Per Click Landing Pages. Make sure you join us again for episode 50! Connect with Rich and let him know how much you appreciate these podcasts! 

Today's episode is all about getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises.   Check out the videos by clicking this link (look for episode 48)

This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies...   Schedule your Call With Rich Now!

In this Throwback Thursday episode, Rich teaches that there are fundamentals in marketing that never change, but you may need to adapt your tactics to break away from the status quo in order to achieve greatness... he'll get into Marketing Mistake #1, which is called Average Joe. and He'll start a discussion on INNOVATION.   Grab a Strategy Session with Rich by visiting the Level 10 Contractor web...

Rich is going to talk about "Feel Good Ads." As you develop your identity, you're going to want to give people an idea that you're not just a good company, but that you're also good PEOPLE.   Schedule a Session with Rich Here.

In today's podcast, Rich is going to tell you about a time when he went out to meet a new client to conduct an Identity Consultation. They invited him to come to their monthly "all-company meeting," where he learned a valuable lesson in company culture.   Check out our podcast page to schedule a session with Rich!

Today we have a strategy call between Rich and a guy who runs a solar company in California. When Rich brings up the topic of identity, the guy agrees in principle that Identity is important… but then brings up a strange objection: All of my competitors just lie anyway, so what's the point of having an identity on my website? Rich has plenty to say about THAT!   Schedule your Strategy Session with...

On today's podcast, Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… and the common connection in all three stories--people who had lost hope.    

Rich is going to be talking to Level 10 Contractor COO Bryan Bauman about a new client website the company just launched… you can find it at XteriorPro.com to follow along with the conversation.   Click to Request a Website audit for your company!

On Today's episode, Rich talks about Your "Bread and Butter". Your bread and butter are all the marketing activities that you engage in that reliably and consistently bring you leads. What Rich is really going to talk about is moving out of your comfort zone, and dipping your toes into radio and TV.   Schedule a session with Rich: Level 10 Contractor Website

Today's podcast is… you guessed it… the Psychology or Marketing, Part 2. This time around, Rich is going to cover the topics of Accelerated Discontentment… which is 100% an absolute must listen. Then he'll talk about frame of reference conditioning, logic vs. emotion, something he calls "don't talk to strangers," and finally "Anticipated reaction."   Schedule your session with Rich!! HERE'S THE LI...

Today Rich is going to talk about raising your prices so you can afford to build your brand. He's talk about your Ignition Code--which is all about having the swagger that comes with KNOWING you're the best. When you get there, it's time to raise your prices and get paid what you're really worth. Rich Mentioned: The Transporter Video  Michael Silverstein Schedule a session with Rich: Click to star...

In this podcast, you're going to learn a LOT about branding, and every single word is specific to remodeling and home services contractors. He's going to talk about why branding is so rare in this industry, and how to overcome all your reservations about cost and tactics to achieve a great brand.   Schedule a session with Rich at the Level 10 Contractor Website !

On Today's episode, you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. This is the same client that Rich did a strategy session with on episode 12… who later became a client. Nick worked with them to write identity-based web content… but they also wanted a slogan.   Want YOUR session with Ric...

Today Rich is going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably better. Dana's version of the Macaron   Make sure you schedule your session with Rich: Visit the Level 10 COntractor Website!

In today's episode, Rich will share about taking a $5,000 a month proposal from a radio station in Chicago and negotiating it down to less than $3,500 a month… while getting more spots, bumping the 30 second spots to 60s, getting better time placements… and better CPMs.   Click here to jump to our website - where you can get your audit.

Today's episode is a strategy session between Rich and the owner of a small roofing & siding company. These guys have been in business a LONG time, but are stuck at less than 2 million dollars. After hearing one of Rich's webinars, they now think that maybe 5 or 10 million sounds good. Rich walks through their website and then he'll explain how SEO really works, and why most SEO is actually HURTIN...