The Level 10 Contractor Daily Podcast

It's a Throw Back Thursday, so this is a webinar out of the vault, talking about the Psychology of Marketing. Just about every marketing principle that matters can be traced to a principle of psychology. RIch is going to talk about SEVEN different principles: Thin slicing, trusted advisor, confirmation bias, scarcity, authority, low risk, and something for nothing.   Schedule your Session with Ric...

On This podcast, you're going to be a fly on the wall as you listen to Rich strategize with one of his clients about many topics, including why he's so big on core values statements, the importance of storytelling in marketing, creating diggable content… and of course—Facebook Advertising.   Schedule your Session with Rich: Visit the Level 10 Contractor Website

Today's podcast is all about Implementing a "Brand Ambassador Program." What we're talking about is hiring a person to drive around and give gifts to your customers after the job is completed… and in the process, get tons of extra jobs, referrals, social media exposure, positive reviews, job site photos… and generate good will from your customers.   Schedule your session with Rich at the Level 10...

If you've read the book, "Unlocking Unlimited Lead Flow", then the topic of today's podcast will be very familiar. This is the story of the 172 hardwood dowel rods… going back to the very beginning of Rich's career, and his client who made pool tables, air hockeys, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how t...

On Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's episode is definitely more on the spiritual side… as Rich talks about miracles, and how they may not be quite as rare as you think.   Schedule some time with Rich, right now: Visit our website

Today's show is a recording of a webinar Rich recently did for Guild Qualities' customers. On the podcast, you'll hear some familiar concepts of mindset, identity, and websites… plus a few new things including determining whether or not you should fish or cut bait with your current website.   Schedule a Session with Rich at the Level 10 Contractor Website .

Rich addresses 250 people at the Kitchen Tune Up Franchisee Annual "Reunion," and he lets them know in no uncertain terms that he's there to help them fix their messaging… that it's currently under leveraged, and they could and should be stating their value proposition in a much more powerful way.   Hook up with Rich for a Strategy Session: Click Here!

Rich is always talking about communicating with Power, Precision, and Passion. On this throwback webinar, called "100 Power Statements", Rich has written 100 headlines that are powerful… and he's reading through them and giving some commentary on HOW and WHY they are powerful.   Connect with the Show and with Rich --> CLICK HERE!

Rich recently gave a keynote to the members of WDDA at their Dealer Day meeting in Atlanta. He talks about Identity as the keystone for all of your marketing, but then he goes into a discussion of SEO like you've never heard before. He emphasises that your SEO efforts should lean more into HUMANS than they do into GOOGLE.   Schedule a Session with Rich at Level 10 Contractor !

Rich will walk you through a brand new website we just launched here at Level 10 Contractor for one of our clients. This is a great chance to learn about the latest and greatest in websites… from the stunning new design, to identity, evidence, and diggable content for websites.   For more about Level 10 Contractor, and scheduling a session with Rich - Click here!

Rich unlocks the concept of Diggability for you… he'll give you detailed examples of the good, the bad, and the ugly of SEO and blog content for your contractor website. You'll be shocked at how BAD the Level 1 to 5 content is. You'll be disturbed as you realize that YOUR blog probably isn't working because your best case scenario is Level 6 or 7 content. And you'll be excited as you learn how to...

Today's show is all about perspective. You're going to meet two very different people with two very different stories--David, and Jack. *** David Goggins' Book on Amazon *** David Goggins with Joe Rogan David Goggins with Rich Roll (Some language on these podcasts) *** Schedule a session with Rich: Do that here!

Today - it's 7 quick tips, about PRICE CONDITIONING. Most contractors are leaning too hard on their salesmen to do all the heavy lifting… which can be hard if the prospect doesn't know who you are or why you're different (and better) before your salesman sits down in their living room. You have to take some time to educate them ahead of time, and that's what this podcast is all about.   Schedule a...

Today's podcast is blunt-force advice Rich gave a 72-year old remodeler who had hit a patch of bad luck, and was having a hard time recovering. And, that 72-year old remodeler ended up thanking Rich profusely for being willing to throw some cold water on his pity party. Want to schedule a session with Rich? Click here to find out more.

It's throwback Thursday. Today's show is from a webinar Rich did a few years ago… called "Can David Really Beat Goliath?" Do YOU think it's possible?   Want to schedule a session with Rich? Click Here

Today's podcast is on the topic of creating great content. You'll hear about identity and a systematized approach to creating content, which includes mapping as many of the 40 to 50 pre-defined identity points that Level 10 Contractor has identified to your company and coming up with great headlines and stories to make those points really come alive.   Schedule a Session with Rich! Do that here.

Today, a conversation between Rich Harshaw and Drew Barto, the Marketing Director for Energy Swing Windows in Pittsburgh. Drew talks about how Energy Swing was able to earn 125 consecutive 5-star reviews on Google… pushing their rounded average from 4.9 stars to 5.0 stars. You'll hear a lot of familiar concepts: identity, confirmation bias, company culture, and of course, creating videos to docume...

Today's show is about the lowly, usually forgotten ABOUT US page. The "About Us" page can be the page that has the best chance of HUMANIZING your company… and really helping people understand who you are and what you're really all about. It's a chance to tell them how and why your identity exists.   Schedule a session with Rich: Click Here

On this episode, Rich throws himself under the bus for some of the things he's done wrong in his life as it relates to families… and tells a really cool story about someone else who threw himself into the ocean to help somebody else's family. Thanks for listening to the episode today. *Make sure you subscbribe in your favorite podcast app. *If you want to chat with Rich, or be part of the show Cli...

On this episode: A strategy call between Rich and the manager of a shutter manufacturer in Utah… Rich realizes that this company… and it's marketing… is in shambles, he takes off the gloves and lets him have it. In a nice way...?   We'd love to get your feedback on the show. Leave a rating and review in Apple Podcasts.  Plus, if you have a question for Rich or would like to contribute to the podca...

A Strategy Session Rich had with an up and coming window company in New York; they're in the process of building a new website, but then they realized, "Hey, wait, we should probably put an identity in this thing." Their first idea is to make the identity all about the window itself; but with Rich's help, they realize that a big part of the identity has to do with the company--not just the window....

Today's podcast is a recording of a webinar that Rich did for Marketsharp in June. The topic is "How to make the jump to ten million plus…" and is a great, concise overview of many of the main topics in the Level 10 Contractor Ethos. He's going to cover concepts like the ten million dollar mindset, Identity, websites, online marketing, and advertising.

All About Strategy.... Todays Podcast is a call between Rich and a roofing and siding contractor in Atlanta. Rich will guide him through a detailed Identity discovery session that will help YOU understand how to really dig deep and find some great stuff as you do the same for your business. Then Rich will advise him on how to convert that content into videos! We appreciate you listening today and...

Todays episode is about Self Awareness… and how it's a vital trait in the Level 10 Ethos. Rich is going to tell you about a roofing company that severely LACKED self awareness… and as a result, made a major, major mistake.   Visit Marketsharp , our sponsor for this podcast.   Would you like to be on the show, or schedule a session with Rich - Click here.

Rich shares some new radio ads that he just had cut for a client...and he gives you the thought process behind the ads. Plus, he shares with you how to find voice talent for radio commercials… or any other project that needs voice actors… including how to post projects, review auditions, and how to price it all out. Our Sponsor for this show: Marketsharp,  Marketing and Management (CRM) Software f...