The Level 10 Contractor Daily Podcast

Today's podcast is a strategy call Rich had with a successful remodeler who was looking for ways to take it to the next level. You'll hear Rich's advice for creating a better website, SEO, and Facebook advertising. You'll hear all about diggable content and how to really separate from your competitors. Schedule Your Call with Rich To talk about Creating a great strategy for you and your business!

Rich has a list of about 60 things that are proof positive that, despite its problems, things are better in our country than they've ever been before!

Rich will show you exactly how lucky you were to be born in this country, to live in the nice neighborhood you do… even how lucky you are to have electricity. He'll also help you sort out what's actually important versus what's not really that important in the grand scheme of things.

Rich Talks with a woman hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear, her real problem is battling a toxic corporate culture that's caused by one of the owners.   Talk to Rich about your Company Culture here!

On Today's Show, you'll hear Rich talk about a company who gave an enormous amount of money to one of those "expert" website companies… and saw their search engine rankings go UP… but their lead flow went DOWN. How's that possible? It's likely--if you do some things on your site that people HATE. (Which is what many experts tell you to do...)   Talk with Rich About Your Website now!

In this episode, Rich gives some practical advice for dealing with the negativity that seems to surround us all the time: Lighten up, ignore the negative, and look for good. This is a great message, and of course, very timely for Thanksgiving.

Rich covers 7 random topics that don't really conveniently fit anywhere else in any other podcast. It's a fast and fun format, and Rich tries to tie everything back to the topics of marketing and home improvement and home services companies.   If you have a question for Rich About Your Marketing, Click Here!

Today's episode deals with a problem that just about everyone is stressed out about these days… with the economy booming, and everybody's employed…. How on earth do you find good, qualified workers to actually install what you're selling?   Talk Strategies to hiring with Rich Here!

Today we conclude our 5-part Throw Back Thursday series on "The 5 biggest marketing mistakes." Today's episode is called "Stopping Short" which has to do with using enough Consistency and Frequency in your advertising to make sure the message actually gets through to your prospects.   Talk with Rich about your Consistency and Frequency in your Marketing now!

Today's podcast is a deep dive into the part of SEO that Rich and the Level 10 crew call "weeding the garden." Rich talks with Level 10 Contractor's SEO guru, Katie Colihan, to discuss what "weeds" are when it comes to SEO… how and why they grow in your website… and how to pluck them out and keep them from choking your SEO results.   Talk with Rich about your Website and SEO needs!

Today's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should i star in my own tv and radio commercials? It's a good question, and there are pros and cons either way.   Chat with Rich About being a star in your own ads! Click here.

Question: How do you make sure your company won't collapse under its own weight if and when you DO get to $10MM? That's what the manager of a $4MM restoration and exterior remodeling company wanted to know. Rich gives some GREAT advice on planning ahead so you grow with your eyes wide open.   Talk with Rich About Scaling Your Business to $10MM

Rich is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using him to look out for somebody else.

We're going to listen to some Radio ads that Rich has written over the years for a client that specializes in selling triple pane windows… The challenge is to make sure that people know that triple glass is different and better… and to introduce the idea that a company has been known for years as a window company is now also selling siding and other remodeling projects.   Talk with Rich about your...

The more you know, the harder it is to communicate effectively with people who DON'T know. This is one of those episodes that is fundamental and foundational to all the other "marketing" stuff you are doing…   Get on a phone call with Rich! Talk about Your communication with your potential clients!

Today's Marketing mistake is called "Ignoring future buyers." Most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Rich will show you the world of "information offers" and how to capture those future buyers… and nurture them until they're ready to buy.   Schedule Your Session with Rich Here.

What happens when you spend more money on your marketing, but don't get any better results? That's exactly what happened to a 5 million dollar Canadian metal roofing company. Do you think Rich had any advice for him? Uh, yeah he did.   Schedule a session with Rich Here.

What could YOU do to stand out from the crowd? Rich is about to tell you. Can you make your colors stand out more? Can you make something bigger? Or have a cool name for something? Put some thought into this--and watch your business soar when it starts to get noticed.   Schedule you session with Rich and Talk about "Pimpin' Your Ride"!

On today's episode Rich is going to help you understand how to write better copy for sales letters...AND at the same time, he's going to give you a killer letter for rehash in your business. Grab the Before and After letters here.   Get a session with Rich here!

Today is a special Veteran's day episode… Rich pays tribute to his grandfather who served in World War 2… and tries to make sense of the horrors of war… and shares how impossible it is for us--nearly 80 years removed--to really understand it.   Consider joining Rich on a Strategy Session. Click Here for more information.

Rich takes a stroll down memory lane and talks about some of the ups and downs he's experienced in his career… and gives hope to all you entrepreneurs out there who are walking the lonely path called business owner.   Schedule a Session with Rich Now!

Today's Show is a recording of a webinar that Rich did last week called "Why Brand Building Should Be Your #1 Priority." He talks about the hierarchy of lead quality, Wall Drug, and accelerated discontentment, just to name a few concepts. And he answers the questions "How can I afford to build a brand if I have a small company right now?" and "How long will it take to build my brand?" Schedule you...

On Today's Throwback Thursday... we move on to Mistake #3 in our series of Marketing mistakes, which is called "Right Message, Wrong Time." Rich is going to teach you a concept called The Educational Spectrum… and 3 categories of hot buttons. All of this to help you make sure you're saying the right things WHEN your prospects are ready to hear it.   Schedule a session with Rich Now!

Rich shows you six new ads for Kitchen Tune Up… along with some commentary on each one. As a bonus, Rich spends a few minutes at the end of the podcast to dissect a radio buy he made in Wichita for one of Kitchen Tune Up's franchisees.   Here's the link to find out more about your session with Rich!

Today's show is about the disconnect that happens when you attempt to command high prices for your products and services, but then cheap out and aren't willing to pay high prices for the best products and services when it comes to running your business.   Click here to Get your session with Rich!