Rich Harshaw
The Level 10 Contractor Daily Podcast
Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Author
Rich Harshaw
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
107: Categories of Diggable Content, Part 1 24.12.2019 30:49
A Christmas Present to you...Rich reads through a super-secret document that he and the Level 10 copywriting staff use to come up with Diggable content!
106: Marketing Basics For Beginners 23.12.2019 43:32
Rich talks to a marketing newbie who has requested a website audit… and let's just say that the audit wasn't pretty. Rich walks her step by step through quick identity consultation to help her discover what they do well, and how to that into diggable content… Talk with Rich about your Diggable Content strategy...
105: The Real Meaning of Christmas: Entropy, Agape, & Atonement 22.12.2019 10:10
This week, the last of the series of Christmas podcasts, is a short message from Rich about the Real meaning of Christmas.
104: Random Saturday Vol 2 21.12.2019 34:10
Today's show is the 2nd installment of something Rich calls "Random Saturdays"... where he takes all the notes he's gathered for the month on random little thoughts and tidbits that don't warrant an entire podcast.
103: What Percent of Sales Should I Spend on Marketing? 20.12.2019 36:26
One of the questions that Rich gets asked more than anything else is how much money should be budgeted for marketing. On Today's podcast Rich has a client who asks that very question. Schedule your own Session with Rich!
102: Stocking Stuffers 19.12.2019 49:04
Today's podcast episode is called STOCKING STUFFERS. What's that? It's a bunch of little random things that Rich put into a webinar a few years ago… after all, it is throwback thursday… that have no particular theme or order… just fun little tidbits! Schedule a session with Rich !
101: Do What I Say, Not What I Do 18.12.2019 13:33
Today's Show is about making sure your prospects have enough information BEFORE the sales meeting so that they don't get bogged down on price or options while your salesman is there doing his thing! Schedule a Session with Rich!
100: How We Create Identities & Web Copy 17.12.2019 29:35
The purpose of today's episode is to give you a good idea of what Level 10 Clients can expect when working with our team to create a brand new website. Rich interviews Level 10 Senior Copywriter Nick Nordstrom who is going to walk us through the whole process. Chat with Rich about your Website and Marketing!
99: 5 Levels of Advertising Offers 16.12.2019 20:35
Rich is going to cover 5 different levels of offers… from super hardcore, "call now, buy now, and if you do you'll get a special discount" kinds of offers… all the way to purely identity-based ads that have no offer whatsoever. Talk with Rich about your Advertising
98: Taiwan Christmas, 1988 15.12.2019 17:11
On this Show, Rich will share with you an experience he had way back in 1988 while serving as a missionary in Taiwan. Check out the Pictures from Rich's Story here !
97: Which Sales Comp Model Is Best? 14.12.2019 21:08
Today's podcast episode comes from a spur of the moment request from a Level 10 client who called Rich and wanted to talk to him about their sales compensation model. Chat with Rich about your Sales Compensation Model!
96: Too Much Hunting, Not Enough Farming 13.12.2019 49:50
Today's show came from a question on the Level 10 Contractor Website about growing your business with aggregated leads. Email your question or schedul a session with Rich Here!
95: Home Show Webinar, Part 2 12.12.2019 27:20
Today Rich is going to jump right back into the Home Show Triple Play Strategy and show you how the big bill and home improvement giveaways work. Talk with Rich About Your Home Show Strategy!
94: PlyGem Webinar - Common Marketing Mistakes SOLVED! 11.12.2019 1:10:30
Today's podcast is a recording of a webinar he did with Ply Gem windows back in November on the topic of 5 Remodeling Marketing Mistakes. Schedule a Session with Rich To Talk about Your Marketing!
93: You Have a Great Story...So Tell It! 10.12.2019 1:00:54
In today's episode, you'll quickly discover that an owner of a flooring store has some really great stories locked away… and Rich is just dying to pick the lock, pull them out, and tell them for the whole world to hear. Or at least the people in Denver. Talk with Rich about Getting YOUR Story out in YOUR Market!
92: Why You Never Get Referrals 09.12.2019 16:48
Today is all about Referrals. And why you really don't get that many. There is a way that you can dramatically increase your referrals… but it does take time and effort, and a bit of money. Rich will show you how to do it on this podcast… Chat with Rich about Getting Referrals for your business!
91: Wise Men Still Seek Him 08.12.2019 1:10:09
Today is another Christmas story that Rich wrote--this one actually dates all the way back to 1997 and manages to wrap a Christmas story into a story about a man who owns an appliance and electronics store… and gets famous through ADVERTISING!
90: Pour Some Gasoline On The Fire 07.12.2019 48:22
Rich talks with a BathFitter franchisee who is doing really well… but is struggling to figure out how to take it to the next level. After a little bit of digging, Rich discovers that he's even though his TV is doing great, he's only on half the TV stations that are available. Talk with Rich About your Media Buying needs!
89: How To Prepare For A Possible Recession 06.12.2019 52:01
On this episode, you'll hear Rich talking about some possible triggers for a recession… and what to do right now to prepare so you weather the storm. Chat with Rich about your Business plans!
88: Home Show Webinar 05.12.2019 21:48
Home show season is coming up for most of you right after the new year, and Rich wants to help you maximize the number and quality of leads you get this time around. In this TBT, you'll learn how to choose shows to go to, how to set up, how to conduct the show… and best of all, Rich introduces his Triple Play Strategy. Chat with Rich About your Upcoming Home Show Strategy
87: How We Create Diggable Content 04.12.2019 39:22
Today Rich has invited Level 10 Contractor Senior Copywriter Dave Moffitt on the podcast with him to describe the process he uses to come up with ideas, gather information, and ultimately write the diggable content. Talk Diggable Content with Rich Here.
86: Why You Must Have A WordPress Website 03.12.2019 47:14
Rich gets into a conversation with a contractor in the ATL, who was disappointed to hear that he was going to need to upgrade his website to WordPress. Level 10 Contractor's COO, Bryan Bauman explains what the problems with custom HTML sites are… and why it's absolutely worth the money to upgrade to WordPress. Chat with Rich About Your Website Here!
85: Quick Tips: Proximity Marketing 02.12.2019 12:52
In Rich's experience, proximity marketing doesn't work…. Which is why he's completely overhauled the entire process so that it does. Today's episode is considered "quick tips," which means that Rich is just going to introduce some marketing concepts to you on a high level. Talk with Rich About your Proximity Marketing Here.
84: Country Christmas 1948 01.12.2019 35:10
Today's Episode is a Christmas story Rich wrote in 2011 to honor his dad and his grandparents. The story is mostly true… and it was told by his grandmother about the year that Santa Claus didn't come.
83: Don't Deal With D-Bags 30.11.2019 27:59
On the podcast, Rich will talk about guarding against ANYTHING that unnecessarily throws a monkey wrench into the mental psyche of your people. Business is hard enough with the unexpected and unavoidable problems--there's no need to heap stress on yourself in the name of MONEY. Schedule a session with Rich to talk about your company psyche and culture!
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