The Level 10 Contractor Daily Podcast

In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site with identity content, geo keyword architecture, and AI-optimized pages, backed...

It's Throwback Thursday, and today kicks off a five-part series featuring an audio CD program Rich published called "The 5 Biggest Marketing Mistakes… And How To Overcome Them All." Originally 2½ hours, it's broken into smaller segments over the next 5 Thursdays. Today covers the Introduction—where Rich teaches that marketing fundamentals never change, but tactics must evolve to break from the sta...

Why are your deals falling apart after a great sales visit? Rich reveals the real culprit — it's not bad timing or budget, it's expectation gaps. When homeowners are blindsided by a price they never saw coming, they're mentally checked out before you finish the pitch. Rich breaks down seven proven strategies to precondition price, build identity, and eliminate sticker shock before your salesperson...

Really great stuff… the Psychology or Marketing, Part 2. If you missed LAST Thursday, by all means, go back and look it up… it was the Psychology of Marketing, Part 1. This time around, Rich covers the topics of  Accelerated Discontentment… which is 100% an absolute must listen. Then he'll talk about frame of reference conditioning, logic vs. emotion, something he calls "don't talk to strangers,"...

Rich is going to talk about credibility–not how to get it, but how to project it to the marketplace at large, and to your prospects in particular. He'll cover things like writing a book, hosting a podcast, participating on radio and TV shows–and more. If you're ready to LEVEL UP, this will be good information for you!

Thanks for joining us for the Sunday podcast, where RIch turns his attention to topics of personal development and spirituality… and today, we're staying in the territory of personal development. Rich is going to share a fun story about a time when he lost a 6-mile footrace against a teenager… and learned a lesson that your conscious brain is not nearly in charge of things as you think it is. Nope...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge… and it's a life or death sentence on the line. You can't just throw out a bunch of platitudes, you have to...

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I'm talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about how to overcome lazy phone habits and set more appo...

It's Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called "100 Power Statements" and it's pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he's going to read through them and give some commentary on HOW and WHY they are powerful. If you're a serious s...

Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHING right, so that it makes your prospects want to do business with you. So you listen to all the "experts" out there and do what they say… because, you know, they're, well… experts. Right? Well on this podcast you're going to hear Rich talk about a c...

Tuesday's podcast episode is all about the MIND… and the psychology of marketing. Just about every marketing principle that matters can be traced to a principle of psychology; in other words, if you can find out how the mind works, you can crack the code of marketing. In this episode, Rich is going to talk about SEVEN different principles: thin slicing, trusted advisor, confirmation bias, scarcity...

If your contracting business is generating $5M–$15M a year but netting 10% or less, you don't have a lead problem — you have a math problem. In this episode, Rich breaks down 6 proven strategies to engineer your net profit to 15% or better: raise prices, pursue higher-end work, cut wasteful expenses, build a repeat and referral system, invest in brand farming, and leverage financing as a price sup...

This week's Sunday podcast is a "throwback Sunday" so to speak, because it's a recording of a webinar Rich did a few years back as a part of a "Personal Edge" series he used to do. This is an all-time great message… as he talks about belief from both a secular and spiritual perspective… and uses the Parable of the Talents from Matthew 25 to help you understand how to multiply your talents. This is...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on this week: how and why it is crucial to tell your company's story in a way that explains–without a doubt–why you are the absolute best buying de...

Alright podcast listeners, we're going to kill two birds with one stone; Rich is going to help you understand how to write better copy for sales letters.. AND at the same time, he's going to give you a killer letter for rehash.// To make this happen, he's going to take a really bad rehash letter that was written by a closet organizer company, and he's going to give it an extreme makeover. As he do...

It's Throwback Thursday. In this episode, Rich tackles the classic question: Can David beat Goliath? The answer is yes—when you wield the power of Identity. Rich explains how smaller contractors can outmaneuver giant competitors by clearly defining who they are, what makes them different, and why customers should choose them.

Pop quiz: If a prospect won't answer or return your phone calls despite multiple attempts… Does that mean they don't want to talk to you? Well, yes, in some cases… but also, surprisingly, in other cases, it does NOT. That might be shocking information, but it's actually quite possible that ignoring you has a lot less to do with YOU than it does with…. well, life.

Tuesday's podcast is one of the more important ones we've published in a while… we talk a lot on here about making the jump to $10MM in sales, and that's a worthy goal, obviously. But how do you make sure your company won't collapse under its own weight if and when you DO get to that level? That's what the manager of a $4MM restoration and exterior remodeling company wanted to know--so he emailed...

Did you know that you can actually take advantage of the momentum that your competitors have in the market… based on their reputation, their advertising spend, their general awareness… and use it to your advantage? Yep, you can… and today, Rich is going to give you 5 ideas of how to do it.

Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week's podcast is about overcoming temptation–how do you actually do it? As you might expect, Rich has a different take than most. Take a listen and see what you think!

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on joint ventures. What's a joint venture? It's when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. Fi...

What do Calloway Big Bertha Drivers and Victoria's Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless that local painter takes a little bit of time, thought, and effort to take some of the mundane things that he does as a matter of standard operating procedures and figures out a way to make them truly extraordinary… so they stand out from the crowd. I mea...

It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications, how you look, doing something unexpected and memorable, dealing with problems, and getting your team to buy in. And trust me… you're going to love the story in the middle about Joe The Installer. This is hard-core Level 1...

Wednesday's podcast proves that just knowing a lot about your business doesn't mean that you necessarily have any idea how to talk intelligently about your business in your marketing. The tendency, for most business owners, is to start spewing platitudes instead of really getting down to telling their story. Rich is going to share with you a letter from the owner of a roofing company that got basi...

Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimi...