The Level 10 Contractor Daily Podcast

Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.

Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week he's going to tackle the tricky issue of poverty and income inequality. We can all agree that this is a major issue… and that the solutions being doled out by government, well, they just don't work. Who needs government thought when...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discoun...

 In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you'll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.

It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h

Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It's a good question, and to be sure, there are pros and cons either way.

 Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cove...

Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.

It's Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he's going to focus on the practical, real-world application. This is where the rubber hits the road, so to speak.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase clips that will help you create engaging and diggable content, both for your website in the form of blogs and case studies as well as for social media using videos and testimonials. Google loves a website that grows so if you wa...

Friday's podcast is Quick Tips for using videos on your website… it's a short, quick episode… Rich is going to cover the IMPROPER use of video, How to create a spectacle,  how to make videos (hint: it's your phone), Giving your SEO a boost… and using whiteboard explainer videos. This one will get you thinking!

Rich offers 4 reasons why you might consider changing your company name.

Discover what true company culture looks like when Rich attends Service Champions' legendary all-company meeting. Watch as a 40-year-old HVAC technician shares his Corvette dream while employees earn cash prizes, $3,000 mission trip checks, and genuine connection. No boring policies or fake pep rallies—just authentic leadership that turns employees into family. Learn how Level 10 contractors build...

Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!

Rich is going to talk to you about the Sunk Cost Fallacy… the logical fallacy that compels you to continue to pour resources into something–even if it's not working–simply because of all the effort you've ALREADY put into it. There are 5 areas that you need to evaluate… and here's Rich to share them with you.

It's the Sunday Podcast, and that means Rich steps off the marketing path and veers into the side roads of spirituality and self improvement. Today is firmly under the header of Spirituality, and Rich is going to explain what grace is, and why it is the key to finding our way back to God. This discussion takes several twists and turns, so pay close attention!

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase customer service. How are you treating your money-makers? Are you doing everything you can to ensure customers have the best experience working with you… hiring the best people, staying in touch throughout a project, and followi...

Okay so you know Rich talks about SEO a lot–and for good reason! It's a great way for your company to get anywhere from dozens to HUNDREDS of leads a month from people who are currently actively searching for what you sell. So recently Rich heard that Ted talks are 18 minutes long… and the idea of a Ted Talk, of course, is to get your most powerful message out there in as powerful a way as possibl...

So you might be asking yourself… this Level 10 podcast is pretty good, but does all this stuff Rich talks about actually work? Well I'm glad you asked! On Thursday's podcast, Rich interviews Level 10 Contractor client Shawn Clemens, owner of Clemens Home Solutions in Muncie, Indiana. Holy cow–you're gonna want to pay attention to this one! They first had Level 10 build their new website, which wen...

Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a real client case study: $93K spent, 39% marketing cost, and why I pulled the plug completely. Learn where smart contractors are moving their ad dollars instead (OTT, CTV, digital) and stop lighting your budget on fire.

Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year's GAF Conference in Chicago. He reveals that the average contractor website scores just 27 out of 100, despite using "professional" agencies. The episode covers the fundamentals of driving traffic through Google search and converting visitors into leads, explaining that most people have never repla...

Oversized visuals stop people in their tracks. In this episode, Rich explains the "Big Bill" strategy and five proven ways contractors can use giant dollar bills to break patterns, start conversations, and make their marketing impossible to ignore. 

It's the Sunday Podcast, and that means Rich tackles topics of either a self-development or spiritual nature, and as you might guess from the podcast title, today it's self-development. One of Rich's favorite quotes comes from Phil Knight, the founder of Nike, who said, referring to the early days of the business when its future was anything but certain: Confidence: More than equity or liquidity,...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase the advantages of becoming a consumer advocate in your marketing. Consumers want to make the best buying decision possible. By becoming the font out of which that knowledge comes, you can make sure they understand exactly why yo...

I don't know if you know it or not, but Level 10 Contractor will perform an audit on your website and score it on a scale of 1 to 100 for both Findability--which has to do with how well people can find your site when searching keywords on Google… and also Conversionability… which is how well your site is doing at converting lookers into leads. On Friday's podcast, Rich reviews a website audit with...