The Level 10 Contractor Daily Podcast

In this episode, Rich breaks down the power of rehash programs—how to revive dead leads and turn missed opportunities into booked jobs. Learn practical strategies to systematically follow up, re-engage prospects, and unlock hidden revenue already sitting in your pipeline. Stop chasing new leads and start maximizing the ones you already earned.

Most contractors sit around hoping for referrals like they're finding $20 in an old jacket. That's not a strategy — that's luck. In this video, Rich breaks down 5 tactical ways to engineer referrals on demand: identity, brand ambassadors, consistent mailings, texting, and making your customer experience shareable. Stop hoping. Start engineering. Watch now.

It's Sunday, so as you might expect, Rich is going to turn his attention today to matters of Personal Development. And today's topic is adversity. This is an old recording dating back to the last week of 2009, right before the decade flipped over to the 2010s. Rich reflects on the preceding decade--and it was a hard one on him… as in… really hard. His business crashed in 2004, and he spent the nex...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don't leave all the work to your salesperson at the last minute; convince prospects that you are the superior company with your marketing. Educate th...

We're going to go bananas! Savannah Bananas, that is! What's a Savannah Banana? Well, it's the most innovative minor league baseball team in the world, that's what. And Rich is here today to introduce you to them, and get your innovative mind churning out some innovative ideas for your company.

This is part 4 of our TBT series on "The 5 Biggest Marketing Mistakes." Over the last 3 weeks, we covered the first three mistakes. The FOURTH marketing mistake everyone makes is called "Ignoring future buyers." The fact is, most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options.  Today Rich will show you the glorious world of "information of...

What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into...

On this episode we are going to talk about your website… and specifically, what has to happen in the first 8 seconds of a visitor landing on your site to make sure that they stay there, get interested in what you have to day, and decide to give you a shot. There are 3 major hurdles people have to get over… the first one in the first HALF second… the second hurdle in the next three seconds after th...

It's time for the next installment in our "5 Ways to Monday" series, and this round, Rich tackles bad online reviews. They're gonna happen--so you'd better have a plan to deal with them. What kind of plan? So glad you asked--that's what we're here to discuss.

Thanks for joining us on the Sunday podcast; the one time per week when Rich turns his attention to topics having to do with either personal development or spiritual topics. This episode is a little bit of both.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover the topic of innovation. Let's face it: if you are not innovating your business, then you're stagnating. Worse, your competition might be doing the hard work you're avoiding which means they'll outshine you. Innovation has always b...

As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identify the kind of people that have bought from you in the past, and then when you execute direct mail campaigns, ONLY send mail to the people that are most like your best customers? That's what PRIZM code mailing is all about, and Rich is going to tell y...

This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed either of those two episodes, you can go back and listen to podcasts number 46 and 53, where we covered Mistake #1, Average Joe, and Mistake #2, The Platitude Trap, respectively. In this installment, we move on to Mistake #3, which is called "Right Mess...

Most contractors obsess over their competition. Rich argues that's a mistake. In this episode, he reveals why the top home service companies · like Service Champions · ignore their competitors entirely and focus 100% on the customer experience instead.

Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindset Rich wants to share with you today has to do with demanding excellence and casting out fear. Demanding excellence is something that Level 10 Leaders should be consciously baking into the culture of the company… and on the podcast, Rich will give you...

We're talking about the lowly yard sign! Can it bring in sales and leads?

It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. On today's podcast Rich gets inspired by his friend Dave to work to make his marriage even better… and learns valuable lessons about how Agape love can make your family stronger. This is a great story… please listen all the way to the en...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right ques...

I'm telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the permission of the person Rich is talking to on the call. She was hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear, her real problem is battling a toxic corporate culture tha...

This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment today will cover Mistake #2, which is The Platitude Trap. Some of what you're going to learn today is AWESOME stuff that, quite frankly, just isn't talked about that much any more at Level 10 Contractor anymore--but maybe it should be. You're going to...

Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was "looking for some marketing help," and started working through the guy's situation. Here's the funny thing… the guy didn't realize that all he had to do to get more results was to pour more gasoline on the fire! Rich walks him through a couple of analogies and helps him get some perspective on his situation....

This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. Just "Here's a check, let us know when you're ready to sell, whether that's in a year, 10 years, or 30 yea...

Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure tolerance into your system — from pricing for experimentation to post-mortems and execution discipline — so you can outlast competitors and find what actually works.

Happy Easter! It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. And with today being Easter and all… well, you're going to get a 45 minute dose of spirituality today. The message just might change the way you feel about, well, God… and Easter.  

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in....