The Lease-Up

Digital advertising has come a long way. From the times of low regulation and plenty of data to a digital awakening and an increase in competition, marketers have had to stay on top of a drastically shifting landscape. And through it all, Noah Echols, vice president of customer experience, The RMR Group, has aligned his strategies to stay on top. In his current role, Echols heads up creative marke...

As the regional manager of The Habitat Co.’s market-rate and condominium portfolio in Michigan, Steven St. Louis has maneuvered crises big and small. When unexpected situations arise, he prioritizes trust, transparency and timely communication with his residents. According to St. Louis, this is crucial to maintaining credibility, whether you’re addressing a dispute between two neighbors or somethi...

Jennifer Rowe was studying finance and economics in Boston when she took a summer internship with a real estate firm. She liked the industry so much that she decided to deviate from her initial plans to pursue a career in investment banking. Today, she is the vice president of portfolio management at StreetLights Residential, a company that has been in Dallas for more than a decade and has since d...

Crafting a resident-first multifamily management company is a feat of its own. But marketing and getting the word out about it is another. Take it from Nicole Jones, senior vice president of marketing and communications, Veris Residential, who created and launched an entire program that takes residential care to a whole new level. In her second appearance with Top Marketers, Jones dives into the c...

The cost of insurance for multifamily communities isn’t going down. Instead, owners and operators are having to find ways to adapt. But it doesn’t have to be entirely on the plates of multifamily to solve problems brought about by increasing insurance prices. Policy solutions have the potential to offer some help too. In this episode of Quarterly with NMHC, Multi-Housing News Associate Editor Jord...

Despite ongoing volatility and uncertainty in the economic sector, the student housing market has performed better than other assets, maintaining an uptick both in preleasing and units under construction.  Major players in the field, such as Core Spaces, managed to pencil student housing deals and even kick off projects nearing 2,000 beds . With a portfolio of 70 properties, serving over 40 instit...

Though her official title is Director of Development, Marquette Cos.' Ann Reckelhoff plays a huge role in all aspects of projects, including branding and design, construction management, hiring and operations, management and lease-up. In this episode of Mission Success: Women in Multifamily , Reckelhoff reveals to Multi-Housing News Senior Editor Laura Calugar what it takes to be successful in...

Welcome to Management Diaries, MHN’s podcast on multifamily property management. In this episode, Denile Doyle talks with Miguel Gutierrez, COO at CAPREIT. Gutierrez leads business strategy for CAPREIT’s full apartment portfolio, which comprises more than 100,000 residents. Every decision he makes for the communities he oversees centers around resident satisfaction and retention. With an ongoing g...

Each team has their strengths. And a great marketer knows how best to utilize these to create an authentic brand. That’s one of the ways that Carol Greenspun, director of marketing and operations, RailField Partners, helped put the company on the map. Greenspun has been with RailField Partners since 2021. She has more than 20 years of marketing consulting services background and has previously hel...

The high interest rates and overall lack of stability are generating "a very significant reset" in the multifamily investment market, according to Robin Potts, partner & CIO in Canyon Partners Real Estate’s Los Angeles office. However, Potts expects sales to pick up later this year, when rates will likely come down. But even though that will encourage banks to loosen their lending st...

Welcome to Management Diaries,  MHN ’s podcast on multifamily property management. In this episode, Denile Doyle talks with Jackie Impellitier, vice president of operations at ZRS Management. With a property management career that spans more than 25 years, Impellitier guides her team to deliver a frictionless leasing experience for prospects. She shares her insights on how property managers can st...

In the real estate industry, sometimes things can go wrong no matter how much you prepare. That’s why having a good public relations team is key. Whether its prepping for plan A, going to plan B or dealing with an absolute crisis, Seth Linden, president of Dukas Linden Public Relations , knows how to best execute a good playbook. Linden has been president of the firm since 2014, previously serving...

Together with husband Elde, DeLisa Guerrier owns a successful real estate development and investment firm in Nashville, Tenn. Guerrier Development is all about intentional development and long-term impact. Alongside partners, DeLisa and Elde delivered hundreds of workforce apartments and continue to focus on improving local families’ lives by building attainable housing on land owned by churches....

"Survive 'till '25" seems to be this year’s mantra for the commercial real estate industry. And this also applies to multifamily. "Operational efficiencies will be the spotlight this year,” Paula Munger told Multi-Housing News Senior Editor Laura Calugar in this episode of the NAA Insights podcast series. The National Apartment Association’s vice president of research reveal...

The distinct landscapes of multifamily and commercial real estate marketing require different and nuanced approaches. Further, marketing techniques within a smaller boutique firm and a larger national company also vary significantly. Andrew Fredricks, central region director of marketing at Avison Young , knows how to navigate each circumstance with ease. Fredricks has been with Avison Young since...

For first episode of the Multi-Housing News’ quarterly podcast featuring guests from the National Multifamily Housing Council , President Sharon Wilson Géno discusses her thoughts on what 2024 holds for multifamily. Wilson Géno holds more than 30 years of experience in the housing industry under her belt. Having served counsel both in-house and outside for various organizations, she is well versed...

The student housing market has been keeping strong fundamentals, despite the uncertainty around capital markets. Although the transaction volume is down, some experts argue that student housing is recession-proof and remains resilient amidst current challenges, anticipating an uptick in 2024. Newmark’s Vice Chairman and Head of Student Housing Ryan Lang believes that this year might even be the be...

In the first episode of Mission Success: Women in Multifamily in 2024, Village Green CEO Diane Batayeh and MHN Senior Editor Laura Calugar dive deep into how lifestyle preferences and demographics have evolved, touching on how apartment operators have adapted throughout the years to meet the needs of diverse populations.  

Whether or not it’s apparent, all great marketing decisions are rooted in psychology. And when it comes to multifamily real estate, understanding the science behind marketing strategies can be the tipping point of getting a leased signed and resigned. In this episode of Top Marketers, Multi-Housing News Associate Editor Jordana Rothberg is joined by Christine Gustafson, the vice president of marke...

Welcome to Management Diaries,  MHN ’s podcast on multifamily property management. In this episode, Denile Doyle talks with Marc Kotler, president of the New Development Group at FirstService Residential. As a 25-year property management veteran, Kotler helps developers maximize the value and marketability of new multifamily developments, advising them in areas including planning and design, ameni...

Stephanie Johnston fell into the multifamily business when she was in college. She needed a job, so she got hired at the student housing community she lived in. Then she spent seven years in the fascinating student housing industry, but now she serves as a division president with RPM Living. Johnston oversees all property operations across the company’s Midwest, Southeast, Mid-Atlantic and Northea...

The list of new and upcoming tools for multifamily marketers is evolving every day. AI chat bots, virtual leasing agents, virtual tours… how does anyone keep up? Well, one top marketer knows. Daphne Corbin is the vice president of marketing for The Life Properties . She first joined the company in 2019 with more than eight years of multifamily experience under her belt. At The Life Properties, she...

High inflation, epic rise in interest rates, declining valuations, looming regulatory changes and a great divide between buyers and sellers—this cocktail of factors has created an unfavorable environment for multifamily transactions in 2023. And Stephanie Wiggins, managing director & head of production for agency lending at PGIM Real Estate, believes there’s not enough daylight left in the yea...

The role that marketing plays in lead generation for multifamily communities might be self-explanatory, but what about resident retention? Further, with so many changes happening to the digital sphere right now-and happening quickly-how do marketers keep up? James Love, vice president of marketing and brand at Draper and Kramer, Inc. , has some answers. In this episode of Top Marketers, Jordana Ro...

Welcome to Management Diaries, MHN’s podcast on multifamily property management! In our first episode, Denile Doyle talks with Phillip Boatwright, executive vice president of property management for The NRP Group. With a 20-year career in property management, Boatwright emphasizes the value of connection and communication in fostering a cohesive team. His insights and support strategies cover ever...