The Lease-Up

The distinct landscapes of multifamily and commercial real estate marketing require different and nuanced approaches. Further, marketing techniques within a smaller boutique firm and a larger national company also vary significantly. Andrew Fredricks, central region director of marketing at Avison Young , knows how to navigate each circumstance with ease. Fredricks has been with Avison Young since...

For first episode of the Multi-Housing News’ quarterly podcast featuring guests from the National Multifamily Housing Council , President Sharon Wilson Géno discusses her thoughts on what 2024 holds for multifamily. Wilson Géno holds more than 30 years of experience in the housing industry under her belt. Having served counsel both in-house and outside for various organizations, she is well versed...

The student housing market has been keeping strong fundamentals, despite the uncertainty around capital markets. Although the transaction volume is down, some experts argue that student housing is recession-proof and remains resilient amidst current challenges, anticipating an uptick in 2024. Newmark’s Vice Chairman and Head of Student Housing Ryan Lang believes that this year might even be the be...

In the first episode of Mission Success: Women in Multifamily in 2024, Village Green CEO Diane Batayeh and MHN Senior Editor Laura Calugar dive deep into how lifestyle preferences and demographics have evolved, touching on how apartment operators have adapted throughout the years to meet the needs of diverse populations.  

Whether or not it’s apparent, all great marketing decisions are rooted in psychology. And when it comes to multifamily real estate, understanding the science behind marketing strategies can be the tipping point of getting a leased signed and resigned. In this episode of Top Marketers, Multi-Housing News Associate Editor Jordana Rothberg is joined by Christine Gustafson, the vice president of marke...

Welcome to Management Diaries,  MHN ’s podcast on multifamily property management. In this episode, Denile Doyle talks with Marc Kotler, president of the New Development Group at FirstService Residential. As a 25-year property management veteran, Kotler helps developers maximize the value and marketability of new multifamily developments, advising them in areas including planning and design, ameni...

Stephanie Johnston fell into the multifamily business when she was in college. She needed a job, so she got hired at the student housing community she lived in. Then she spent seven years in the fascinating student housing industry, but now she serves as a division president with RPM Living. Johnston oversees all property operations across the company’s Midwest, Southeast, Mid-Atlantic and Northea...

The list of new and upcoming tools for multifamily marketers is evolving every day. AI chat bots, virtual leasing agents, virtual tours… how does anyone keep up? Well, one top marketer knows. Daphne Corbin is the vice president of marketing for The Life Properties . She first joined the company in 2019 with more than eight years of multifamily experience under her belt. At The Life Properties, she...

High inflation, epic rise in interest rates, declining valuations, looming regulatory changes and a great divide between buyers and sellers—this cocktail of factors has created an unfavorable environment for multifamily transactions in 2023. And Stephanie Wiggins, managing director & head of production for agency lending at PGIM Real Estate, believes there’s not enough daylight left in the yea...

The role that marketing plays in lead generation for multifamily communities might be self-explanatory, but what about resident retention? Further, with so many changes happening to the digital sphere right now-and happening quickly-how do marketers keep up? James Love, vice president of marketing and brand at Draper and Kramer, Inc. , has some answers. In this episode of Top Marketers, Jordana Ro...

Welcome to Management Diaries, MHN’s podcast on multifamily property management! In our first episode, Denile Doyle talks with Phillip Boatwright, executive vice president of property management for The NRP Group. With a 20-year career in property management, Boatwright emphasizes the value of connection and communication in fostering a cohesive team. His insights and support strategies cover ever...

In the current fast-paced environment, student housing has gone through major shifts and it's no longer just a place to stay during college years, but rather a pivotal part of the student experience. Property managers and operators nowadays have the chance to provide students with opportunities for growth and a platform where their voice is heard, believes Rui Barros, Yugo's CEO.  In the f...

Health care should not define people as they age, and many Baby Boomers want to live independently, with very little support, according to Danette Opaczewski, executive vice president of resident experience and COO of Revel Communities, a division of The Wolff Co. After spending more than 30 years in hospitality, Opaczewski has made it her mission to prove that senior housing is not necessarily nu...

When thinking of a traditional multifamily company one might think that asset management and marketing do not often coincide. In that case, Larken Associates isn’t traditional. Melissa Nascimento, creative and marketing director, and Jessica Heckman, director of residential asset management, work together daily. Nascimento has been working with Larken Associates for almost 22 years while Heckman i...

Donicia Irizarry grew up in the real estate industry, climbing the corporate ladder one step at a time. Today, she is the Director of Operations at OneWall Communities, a workforce housing owner, investor and manager in the Northeast and Mid-Atlantic. Among the most challenging things about working in the workforce housing industry today, she mentions the balancing act of offering affordable housi...

Operational efficiencies, maximizing revenues and staffing and recruitment are the main challenges today for multifamily operators, according to the results of a recent survey from the National Apartment Association, sponsored by AppFolio. Vice President of Research Paula Munger talked to Multi-Housing News Senior Editor Laura Calugar about these findings, focusing on HR/staffing/recruitment issue...

David Ebeling, founder of Ebeling Communications, has been in the public relations industry for over 20 years. Ebeling currently works with local, regional and national firms including brokers, developers, owners, property managers, contractors and consultants. In this episode of Top Marketers with Multi-Housing News , Associate Editor Jordana Rothberg and Ebeling talk about the ways in which mult...

Melanie La Rocca, a former city official now serving as BFC Partners’ COO, dives into what it takes to move the needle to create more housing options for New Yorkers.

Nicole Jones, the senior vice president of marketing at Veris Residential , brings more than 20 years of real estate marketing and branding experience to the table, primarily focused on multifamily communities. She currently oversees marketing for Veris Residential’s entire multifamily, office and retail portfolio. What initially drew Jones to the Veris Residential brand is the pillars the company...

Less than five months ago, Suzy Alford joined ECI Group as Chief Administrative Officer, a newly created role where she is responsible for the company’s HR, risk management and legal functions. Alford spent the past 12 years with a technology and data company, so she’s not only new to ECI Group, but she’s also new to the multifamily industry. However, she’s not at all intimidated by the steep lear...

Kelley Shannon, senior vice president of marketing and customer experience at Bozzuto, first joined the company in 2013. Before her marketing career, Kelley worked in accounting having obtained a license as a certified public accountant and a Master of Business Administration from the University of Michigan. After making a pivot, her marketing career has taken her from consumer products to online...

Motivated by all the inequality aspects visible in the multifamily industry, FCP Vice President of Impact Investing Alecia Hill is relentlessly working to make impact investments the standard across real estate. Multi-Housing News Senior Editor Laura Calugar asked Hill to talk about the trends she’s seeing in creating and preserving affordable housing projects, dispel myths about impact investing...

Sarah Wieman, the Vice President of Marketing at Northland, recently joined the company in October of last year after working as the Senior Manager of Branding and Marketing for PRG Real Estate. She brings seven years of real estate focused marketing experience as well as brand management and social media strategy background to the table. In a discussion with Multi-Housing News Associate Editor Jo...

Launched by the National Apartment Association in 2019 as a recognition program at its core, “20 in Their 20s” is actually more than just a way to acknowledge outstanding results. It is also a way for young professionals at the beginning of their paths in multifamily to create additional connections and build upon their burgeoning careers. Stefani Hurst, NAA's manager of member programs, and T...

"Employees who have a wider range of skills tend to be more loyal," Laurel Hillocks, Morgan Properties area vice president for Washington, D.C. and Baltimore, told Multi-Housing News Senior Editor Laura Calugar in the May episode of the Mission Success: Women in Multifamily . With today’s shortage of labor, training employees can improve turnover rates as those equipped with different sk...