The Lease-Up

Drew Johnson, director of marketing at Gables Residential, is currently in the process of redesigning and redeveloping the company’s website. With that process comes critical decisions about with technologies are best, how to save money, what updates are necessary and maintaining the existing brand. In a discussion with Multi-Housing News Associate Editor Jordana Rothberg, Johnson explores how his...

Lisa Yeh is the chief operating officer of Sentral , a property management company that offers any length of stay, and that recently expanded its portfolio to 10,000 units with a combined value of $5 billion. Yeh is convinced that adding flex living to multifamily elevates the experience for both the owner and the resident. On one hand, the owner can attract multiple types of renters, while the re...

Esther Bonardi, VP of marketing at Yardi Systems and head of the REACH by RentCafe business unit, speaks with MHN’s Associate Editor Jordana Rothberg about what she has seen evolve in multifamily marketing during her more than 30-year tenure, as well as what’s ahead for the industry. In this episode learn about where automation and SEO has gotten multifamily marketing today and where new technolog...

Kelli Carhart was recently appointed executive managing director and leader of capital markets for CBRE ’s multifamily business in the U.S. As the first woman to serve in this role, she admits she feels immense pressure, but she’s also very excited to put her 20-year experience in the multifamily industry at her clients’ service. Carhart joined Multi-Housing News Senior Editor Laura Calugar for a...

Since 2020, 15 individuals from underrepresented groups in the rental housing industry are chosen by the National Apartment Association every year to participate in a 9-month-long leadership development program that will help them become better leaders. The Class of 2023 kicked off this year’s program this month, so Multi-Housing News Senior Editor Laura Calugar invited Stefani Hurst, NAA’s manage...

At Windsor Communities, mission, vision and values directly drive business strategy. From marketing campaigns to corporate culture and recruitment, the brand revolves around these three elements. In the latest episode of Multi-Housing News’ Top Multifamily Marketers, Associate Editor Jordana Rothberg is joined by Jamie Gorski, Chief Experience Officer at Windsor Communities, a multifamily manageme...

Diana Bellizzi’s journey to the affordable housing industry was a winding road through other asset classes. Before overseeing all investor relations and relationship management efforts for Hudson Valley Property Group—a New York-based company that owns and acquires affordable housing and mixed-income properties—Bellizzi held a variety of roles in commercial real estate financing. In 2019, she met...

January is National Human Trafficking Prevention Month in the U.S., so Multi-Housing News Senior Editor Laura Calugar invited Grace Hill Senior Director of Communication & Social Media Stephanie Anderson to talk about the training programs available to multifamily professionals that help them recognize and report suspicious behavior at rental properties.

Ashley Sinclair, Executive Vice President, Marketing and Brand Loyalty at Village Green Holding , a 15-year industry veteran, has expertise in sales and marketing. She has first-hand experience integrating those teams and has seen the positive outcome of this. In the latest episode of Multi-Housing News’ Top Marketers podcast series, Associate Editor Jordana Rothberg speaks with Sinclair about why...

She’s a daughter of immigrants, the mother of 3-year-old twin daughters, the founding partner of Vive Funds and one of the most charismatic female leaders in the multifamily industry. Veena Jetti is passionate about seeing diversity, representation and inclusion at the top, not just in an organization, but in the C-suite and up. Senior Editor Laura Calugar asked Jetti to share details about her ca...

In this podcast episode, National Apartment Association Assistant Vice President for Industry Research and Analysis Paula Munger told Multi-Housing News Senior Editor Laura Calugar that despite the mild recession that is likely to occur next year, multifamily demand is still expected to be strong, at least for historically recession-resistant subsectors like workforce and middle-income housing. Pr...

Scaling up property management operations comes with lots of challenges for managers, particularly in this economic environment. However, Redwood Residential has not been deterred from pursuing its goal: The company’s portfolio now includes more than 6,000 units, but it aims to top 25,000 units in the next five years. How do they intend to do this without impacting the quality of the services they...

Fifield Cos . Senior Vice President of Acquisitions, Finance and Development Navi Sandhu joined Multi-Housing News Senior Editor Laura Calugar for this month’s episode of Mission Success: Women in Multifamily , the podcast series dedicated to female leaders in the multifamily industry. Sandhu talks about how valuable time is in development deals today, the adjustments developers need to make when...

Dr. Gina Merritt is the principal of Northern Real Estate Urban Ventures, a company that has more than $300 million multifamily projects in the pipeline. And obtaining financing for all those projects is a major challenge for minority developers, which is why she’s always looking for ways to support her balance sheet. This year she got involved into a unique initiative from the Wells Fargo Foundat...

In this episode of “Multifamily’s Top Marketers,” Multi-Housing News’  Senior Associate Editor IvyLee Rosario spoke to Joya Pavesi, executive vice president of Marketing and Strategy at RKW Residential, to discuss the latest innovations in multifamily marketing. Here’s what you’ll hear about in this episode: Key differences between property types (0:36) On-site teams leveraging new technology...

The continuing market uncertainty is causing concern among investors. Tune in to hear what CP Capital US Vice President of Investment Management Kristi Nootens has to say about maximizing profits in the current investment environment in the August episode of Mission Success: Women in Multifamily , hosted by Multi-Housing News Senior Editor Laura Calugar. Here’s what else you’ll hear about in this...

In this episode of "Multifamily's Top Marketers," Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Sarah Bessette, vice president of Marketing at Bell Partners, to discuss some of the major challenges facing multifamily marketers today. Here’s what you’ll hear about in this episode: Major challenges (0:39) Coming from outside the industry (3:06) Best practices for multifamily ma...

Paula Munger, the expert leading NAA’s research efforts, joined Multi-Housing News Senior Editor Laura Calugar to discuss how demand for apartments will most likely vary across the country, what the impact of the aging population is going to be and who will be the winners by 2035! Here’s a sample of what you’ll hear about in this podcast episode: The key takeaway of the research paper (00:56) The...

After spending more than three decades in the multifamily industry, Carol Jackson, Morgan Properties Area Vice President for the Maryland Region, admits that one of the most demanding aspects of her job today is keeping on-site teams optimistic about what’s to come after the past very stressful couple of years. Jackson knows exactly what her teams need in order to feel appreciated, respected, trus...

Multi-Housing News’  Senior Associate Editor IvyLee Rosario spoke to Melissa Swader, an award-winning businesswoman and published author of One Yellow Brick, and president of Ruby Red Media, a full-service national media & marketing agency, about how multifamily marketers can up their personal branding. Here’s what you’ll hear about in this episode: What is personal branding (0:35) How pe...

In this Mission Success podcast episode, MHN Senior Editor Laura Calugar talks to Jennifer Baus and Rachel Johnson about what it takes to be successful as a woman in multifamily. Here’s what you’ll hear about:  What it means to be The NRP Group’s first female principals (0:45) Work-life balance (5:22) The NRP Group's inclusion initiatives (9:50) What's it like to work as a technology speciali...

Multi-Housing News'  Senior Associate Editor IvyLee Rosario spoke to Sara Scarborough Graham, senior vice president of Marketing for Beacon Communities, about how to form an effective marketing team. Here’s what you’ll hear about in this episode: Most important elements to creating an effective team (0:39) Best practices for recruitment (4:28) How to organize marketing staff (6:45) Refining a...

In this " Mission Success: Women in Multifamily" podcast episode hosted by MHN Senior Editor Laura Calugar, Jahn Principal Lynda Dossey talks passionately about her architecture projects and her relationship with the late Helmut Jahn, but she also touches on how much the architecture industry has progressed in terms of diversity, equity and inclusion.  What you’ll hear about in this episode:...

MHN Executive Editor Therese Fitzgerald interviews Christopher Yip of RET Ventures on his company's Housing Impact Fund and its 'collaborative' approach to proptech investing.  Here's what you'll hear about in this episode: The latest fund (1:10), RET Ventures' portfolio (3:34), real estate's digital transformation (8:20), what makes a successful proptech startup (11:35), and the next frontie...

Multi-Housing News'  Senior Associate Editor IvyLee Rosario spoke to Melissa Brady, vice president of Strategic Marketing for Fogelman Properties, about the top five best practices she sees as forever trends in multifamily marketing. Here’s what you’ll hear about in this episode: Defining a trend (0:38) Where to start (1:38) Why websites are so critical (4:38) How internet searches and social...