The Landscaper's Guide to Modern Sales & Marketing

Are your sales a total mess because you’re keeping track of them on sticky notes around your office? If you’re trying to grow a profitable enterprise from your landscaping business, you’ve got to upgrade to a professional sales CRM.  In today’s episode I interview Dave DiGregorio, the Project Manager at Ground Works Land Design in Cleveland, Ohio who shares: How using a sales CRM helped grow the b...

It's September, 2020. And it's been an entire year since I took my company, Ramblin Jackson, entirely virtual. Yes. We work 100% remotely. My entire staff works from home. Check out today’s episode to learn: What fears I had before we went fully remote AND why they’re no longer concerns Tips and tricks directly from my employees on what what works well for them while working from home Ho...

Do you find yourself working 60... 70... 80 hours a week, only to have single digit net profit margins? You might as well get a job! But if you implement what we'll share into today's show, you can learn how to enjoy a better lifestyle AND make killer net profit margins. Today I'm excited to interview  landscape industry consultant and author Jeffrey Scott who shares: How many lands...

Have you ever thought about what you’ll do with all that money after your landscaping company is thriving and making wicked profits? Have you ever thought about starting a non-profit that gives back to the community? Today I am excited to share an interview with Kelly Slater, the Vice President of Pleasant Landscapes in Mount Pleasant, SC, about: The number of businesses she and her business partn...

Have you ever wondered why you just can’t quite communicate with certain types of people? It could be that they have a personality type that’s way different than yours. By using personality assessments, you can learn to communicate more effectively with different people and in turn close more sales, hire the right person for the right role in your company, and lead and manage a more cohesive team....

Are you working 80-100 hour weeks, only to make dismal profits? What would you do if you saved 40+ hours a week AND made more money? Listen to this week’s podcast episode to learn:  The #1 mistake Jake realized he made in the first 10 years of business How he gets the budget nailed down on the first phone call AND the biggest surprise he never expected from coaching football More episodes, videos,...

Do you know how your customers and clients actually feel about the services you're providing them? Do you wait to get a positive review on Google, or maybe even a negative one? By then it's probably too late. Listen to today’s podcast episode where I interview Tyler Lombardo from MVP Snow n' Lawn to find out how: Tyler proactively finds out how his customers are feeling about his bu...

Check out today's episode of The Landscaper’s Guide To Modern Sales and Marketing to see some behind the scenes of what it's like when we're doing some of what we do normally for our clients here at Ramblin Jackson. In this episode, I’ll also share with you: What is branding? Everyone has their own definition. I'm going to share mine. Why is Ramblin Jackson rebranding? And LAST...

Is your business as dysfunctional as your family? Don't answer that, but probably, and it doesn't have to be. In this episode of The Landscaper's Guide To Modern Sales and Marketing, I'm going to share some of my top takeaways from the book The 5 Dysfunctions Of A Team by Patrick Lencioni and how I’ve implemented the takeaways over the years to:  Help me run a better business P...

Do you ever get emails that try to sell you new domain names? Do the emails claim that these domain names will help you rank on Google? Well, they may be right, but typically, my answer is probably not. In this episode, I'm going to share with you: 3 reasons why owning a bunch of domain names may just create more waste and expense for you Why this may not actually help you rank higher on Goog...

WARNING: If you have a website, there's a strong chance that you're going to receive scam emails through your website contact form. Watch today’s episode to find out how you can avoid getting hacked by: Learning what types of messages to keep an eye out for Knowing what to do when you receive these emails AND how this can save you a lot of time, headache, and money More episodes, videos,...

Many landscaping companies kick-off the year with an on-boarding event where they share their Process, Core Values, and plan for the year. But what happens when you on-board a new hire at your company during the heat of the summer or busy spring… will they still get the personalized one-on-one onboarding attention of the owner or managers?  Check out this interview with Tim Stevens from F&B La...

Do you ever send your proposals to potential clients via email, but then never hear back from them? Or, frankly, do you just forget to follow up yourself? Well, in today's show, I'm going to show you: The tool that I use to help me follow up on emails automatically How this tool will help you close more sales AND How you can also use it for customer service and account management More ep...

Last week was the official first day of summer, so it is now officially barbecue season! If you're having a barbecue with your employees and your team, check out this episode to see how: to use that event to recruit more great people to your team you can use that time to build stronger relationships with your employees Capture awesome moments to share on social media, your website, and more M...

Have you ever almost made a sale, but then lost it because of price? Chances are: Your potential client just didn't understand the value of what you do differently from your competition who happens to maybe charge a little bit less. But... only 20% of the marketplace is entirely motivated by price.  Which means that... if you can become more effective at helping your potential customers under...

There's nothing quite like the feeling of having great people on your team to take care of your clients, each other, and your business. And nothing is really worse than being understaffed and scrambling to find the right people.  Chances are, if you're having trouble recruiting, you could be making this one key mistake when it comes to your digital marketing, that a lot of employees and...

Are you leading a retreat for your employees or management team? Well check out today's episode where I'm going to share: How I recently led a virtual retreat with my team Some of the books that I've been reading that really helped me prepare for the retreat  AND  Some of the mistakes that I've made in the past that I'm going to be sure to avoid in the future when planning...

Have you ever had a big sale on the line that suddenly went dark, and you haven't heard from them a while, but you think they might buy… or is it time to reactivate your current clients for a landscape cleanup? In today's episode, I'm going to share with you how you can reactivate lost landscaping leads FAST with one really simple, tiny little email that's very easy and effecti...

Have you ever wanted to incorporate video, video conferencing, and digital marketing into your landscaping sales process, but you weren’t sure where to start?  Check out today’s episode to learn the Strategy, Software, and Hardware you’ll need to get started in this replay of my live webinar with the Texas Nursery Landscape Association.  More episodes, videos, show transcripts at http://www.rambli...

Are your employees proud of the work they're doing for your landscape design and maintenance clients? Do you ever try and get them to take photos and they say, yeah, boss, I'll send you a photo, and then they don't? Well then you're just like every contractor I've ever talked to anywhere in America except for Craig Attkisson from Green Side Up Landscaping. Listen to today’...

The economy is starting to open up throughout the country. This means that your customers are going to be Googling you more than ever. They’re going to look for basic information like, are you open? If you’re a retail business, are you doing curbside pickup? What steps are you taking to keep your employees and your customers safe right now? Listen to today’s episode where I share a clip of a prese...

If you're a lawn and landscape company or home improvement company, check out this video to see what's happening right now... What services are people actually Googling more than ever during this whole COVID-19 reopening. I don't know where we're at, but I can tell you that people are searching for a certain type of service and I'm going to give you three sales and marketi...

Are you wondering how to generate qualified leads during the coronavirus? What’s working right now? That’s exactly what we’ll share in this exciting interview with my client Casey Hendrix from Tex-Scapes Nursery and Landscape from Ennis, Texas. Casey told me his business has “skyrocketed” since the coronavirus hit, and it’s the result of some key decisions he’s made in his sales and marketing whic...

How will COVID-19 change the way that people buy commercial landscaping services? Is it going to increase demand or decrease demand? Watch today's episode with my client, Scott, from For-Ever-Green Landscape Services where he shares: How does he think COVID-19 is going to impact HOAs, communities, and commercial landscape demand? Are millennial property managers, HOA board members, decision m...

Have you noticed that right now you can’t meet in person with your prospective landscaping clients like you used to because of this whole COVID-19 thing? That can create some real challenges when you're trying to sell stuff if you don't adapt to the new situation.  This week we did a live webinar called What’s Working Now where I interviewed Cheri Stringer, who is the owner of TLC Garden...