The Landscaper's Guide to Modern Sales & Marketing

Are your employees making up the sales process each time they answer the phone? Do your customers understand your process and some unique reasons why they should buy from you?  Listen to this week’s podcast episode where I’ll be sharing some footage from our recent virtual event where we share: How you can differentiate yourself quickly from your competitors Training tips for your staff to qualify...

Can you imagine growing a $9M landscaping company with very limited landscaping or business experience? Could you figure out how to build a manhole or fly an airplane? It’s amazing what people are capable of. Check out today’s podcast episode where I share: An interview with Dave Fairburn, the CEO of Northpoint Outdoors, a $9M commercial landscaping business in New Hampshire Dave’s wisdom on how h...

Imagine being 25 years into your business… What you would tell yourself if you were just getting started? Check out today’s episode I interview my client Rich Leeman, the owner of Landscape Technology Group, a landscape design company in Vail, Colorado, where he shares: What he’s learned over the last 25 years of running his landscaping business How he incorporates a ‘ work hard play hard ’ cultur...

If you want to automate some of your lawn and landscape sales process, check out this episode. If you don’t… You could be working 70… 80… 90… even 100 hours a week with everything revolving around you. Check out today’s episode where you’ll hear an interview with with Mike Callahan, the owner of Simple Growth, a company that helps landscapers with automation in their business, who speaks about: Ho...

Have you ever thought about including pricing information on your website, but you were worried that your best customers might get scared away if they hadn’t met you before they heard about your pricing? Or, have you ever thought about including information about your competition on your website? But you didn’t want to sound like a jerk… Check out today’s episode where I interview Marcus Sheridan,...

If you want to get found online by the right customers in the actual neighborhoods or cities that you service... there's one key thing you've got to do on your website. Check out today’s episode of The Landscaper’s Guide To Modern Sales and Marketing podcast where you’ll learn: After having looked at literally thousands of landscaping websites, the #1 mistake I see over and over again on...

When you get a new lead at your landscaping company, do you guide them through the same sales process each and every time? Do you qualify and disqualify people at the front end of the process, so that way you're spending time nurturing, selling, and serving the right clients? If not, check out today’s episode where you’ll learn: Three key steps to creating a profitable landscaping sales proce...

Is your office manager, or whoever's answering the phone, killing all of your sales? Are they a total grouch? Are you spending money on marketing but not getting leads? Well, it could be that the person answering your phone is blowing the deal. Check out today’s episode where I'm going to share with you: What we call The Grouchy Greeter Test A simple way that you can ‘secret shopper’ you...

Spring will be here before we know it. It's time to get your crews ready, get your equipment dialed in, and make three key digital marketing enhancements before springtime. In today's episode, I'm going to share with you: The landscaper's top 3 marketing moves to make BEFORE springtime How doing this will help you snatch up the most qualified leads online this season Why these...

Have you ever wanted to have an in-house employee manage your email, newsletter, social media, print, video, but you weren't really sure how to find somebody that actually had green industry experience to know how to do it? In today’s episode you’ll hear an interview with Tim Wardell, the Marketing Coordinator from Shades of Green Nursery + Landscape, where we’ll discuss: The story of how Tim...

Have you ever wondered, "Which marketing am I doing that's actually bringing in the most qualified leads, that close at the highest rate, that I actually enjoy working with?" Well, if you're doing the right measurement, you can determine these metrics. In today's video, I'm going to share with you: Some simple exercises you can do to increase the quality and profitabi...

Do you ever think you've had a great sales conversation and that you have a deal in the bag only to find out later that the customer went with another vendor? It could be that you're not selling to all of the decision-makers involved in the sale. Check out today's podcast episode where I'm going to share with you: A really powerful tool that allows you to send personalized sale...

Happy New Year, Happy New Year! Welcome. So glad to have you here. Now, a lot changed in 2020, obviously one of the weirdest years ever. Tune into today’s episode where we’ll discuss: The 3 sales and marketing trends we’ll see in 2021 for landscaping companies How people adapted quite a bit to their sales and marketing in 2020 and how those trends are going to continue into 2021  Why the changes t...

Do you work with your spouse in your business... but in kind of an unclarified way that stresses you out? I know that's how it's been for a while for me and my wife! Over the past few years, my wife and I have worked with a business and life coach on integrating the business and our family life. Around wintertime, we get together for a two-day coaching and visioning session. It has trans...

If you run a lawn and landscape company, it's important that you're always learning and feeding your mind with new skills, new information. And one of the ways to do that is through reading. In today's podcast episode, I'm going to share: The top three business books lawn and landscape contractors should read  How these books have become a big part of my life and my business Wh...

If you're a commercial landscape contractor, I'm excited to share an upcoming event to help you get ready for springtime. On January 14th, 2021 I'll be the keynote speaker at Kubota USA's virtual event, Turf Talk: Tips to Thrive in 2021 . In today's podcast episode, you’ll hear an interview with Tom Vachal, the Senior Turf Product Manager at Kubota, and Kenn Ahrens, the Na...

Do you ever wonder why you're not getting the quality of leads that you want, calling you from the internet? Well, when was the last time you took a really close look at your website? Actually clicked through it and thought about what kind of client am I trying to get and what do I want them to do?  In this episode you’ll see live footage from the recent Landscaper’s Modern Sales and Marketin...

Do you spend enough quality time with your family? When I say ‘quality’, I mean, seriously uninterrupted, no electronic device, quality time with your kids and family. I'll admit I've got room to improve. And I read a really great book that I wanted to share with you. In today’s episode I’ll share with you: How to run family board meetings (it sounds boring but this strategy can help you...

If you sell commercial landscaping services, you don't really need to worry about all this digital marketing internet stuff, right? It's all about relationships and referrals. The internet doesn't even matter. That's how a lot of people think, but in today's video, I'm going to share with you: An interview with Scott, one of my commercial landscape clients from Florid...

What if before you met with a potential client, they had watched a video that helped them understand the budget, the timeline, frequently asked questions, in the form of a video before they even met with you and it saved you 30 to 45 minutes? Listen to today’s podcast episode to learn how to use your smartphone to make videos that can: Help you simplify your sales process and make it more efficien...

You and every other landscaping company in town is hiring. But why should people choose to work for you over some other landscaping company? If you, the owner, don't know the answer to that and it's not abundantly clear in a way that your employees would actually care about, you're going to struggle in your recruiting. Check out today’s episode to find out: How to create a Unique Em...

Did you miss the NALP's LANDSCAPES Virtual Zoom with Champions mastermind last week? If you did, don't worry, in today’s episode I'm going to share with you: My top 3 takeaways from my LANDSCAPES 2020 Zoom with Champions conversation on how to use virtual estimates and digital marketing to close more landscaping leads What sales and marketing tactics you can use that can help you in...

I'm super excited to announce the 1st Annual Landscaper's Modern Sales and Marketing Summit . It's on Thursday, November 19th. If you're in the green industry and you sell things, you can't miss this summit. Check out today’s episode to find out: What goodies we’ll send you in the mail when you register for the summit How you can improve and simplify your sales process usi...

If you run a lawn and landscape company, hiring great people is no doubt, one of the top challenges you're facing. But did you know that most employees today, including lawn and landscape professionals, are finding their jobs online on their smartphone? Listen to today’s episode to get a sneak peak of my presentation on Digital Recruiting at LANDSCAPES 2020, and to learn: Are you making some...

Have you ever wondered if there’s a silver bullet to recruiting all the qualified landscaping professionals? AND selling at a high close rate to super qualified leads? Well, frankly, there’s no silver bullet… but there’s something pretty close: writing a paper-back book. Listen to today’s podcast episode with Monique Allen, the author of Stop Landscaping Start Life-Scaping, to hear: How to publish...