The Landscaper's Guide to Modern Sales & Marketing

Do you ever have customers fill out the form on your website, and then you find out what they really are looking for is completely different from the information you read in their form response? In today’s episode I chat with Nate Fetig, our client from Alpine Gardens, who shares: A story of how one client’s lilac planting project turned out to be a quarter of a million dollar landscaping project...

Are you having trouble hiring laborers at your landscaping company or other positions like foreman or even office staff? Well, you're not alone. And it could be that the wages you're offering are from like 10 years ago! Check out today’s podcast episode where I’ll share: An interview with a successful landscape company in Colorado  How they actually increased their wages 30% for their ex...

Could you take three consecutive weeks off of your business for a vacation? I didn't believe that I could, but then I did. In today's episode, I'm going to share with you: How I took a three week vacation this summer with my family AND didn't work Some tips for you to consider if you’re trying to take a vacation from your business And, the three worst things that happened while...

What are three reasons that you're worth paying more than someone else? If you, the owner, don't know, what do you think the person answering your phone says? "Oh, we charge more. I'm not really sure." If you're losing on price, it's your fault. In today's episode, I'm going to share with you: Some footage from my recent talk at the Nursery Landscape Ex...

What do you do when you get so many qualified leads coming in that you can't handle all of it? Well, in today's episode I'm going to share with you: A fantastic interview with our Senior Landscape Marketing Strategist, Robert Felton Two key things that you can do when you're getting so many quality leads that you can barely handle it... And, yes, how to get so many qualified le...

What do you know now that you wish you knew when you were only 17 or 18 years old? I asked that question to Josh, who's now 23 and running a Design Build Landscaping company that he started as a side hustle doing leaf cleanup when he was only 17. Check out today’s episode to hear: A fascinating interview with Josh and Max from Odd Jobs, LLC, in Michigan How they're using social media to...

I'm excited to announce I'm launching my new book, The Tree of Good Fortune | The Landscapers Guide to Modern Sales and Marketing on Wednesday, October 20th at a Book Launch Party at the GIE Expo in Louisville, Kentucky. You can pre-order the book and register for that event at treeofgoodfortune.com . Check out today’s episode to learn more about the book and the October Book Launch Part...

Could you imagine having a waitlist of qualified employees who want to work at your landscaping company? It’s hard to imagine, especially considering what's happening in the labor force right now. Today, I'm excited to interview Pat and Kenn from Local Roots Landscaping in Pittsburgh, Pennsylvania, who share: What they're doing to literally have a waitlist of employees who want to w...

Have you ever thought about running a 4-day work week at your landscaping company, but you weren't sure if it would work or how it would impact overtime or recruiting or retention? Check out this week’s podcast episode where I’ll share: An interview with one of my clients, Kelly Slater, the Vice President of Pleasant Landscapes down in South Carolina How Pleasant Landscapes has run a 4-day wo...

I'm super excited to announce my first in-person live public speaking event since the shutdown last year! Check out today’s episode where I’ll share: Details about my presentation at the Nursery Landscape EXPO in San Antonio, Texas How you can get an e-book copy of my book, Get FOUND Online , plus some exclusive Texas bonuses when you pre-register for my presentation AND… Information about so...

Tell your customers about timeline delays, material shortages, and bad news sooner, rather than later. The fact is, things come up in business, no matter how hard we try to prevent them. Check out today’s podcast episode where I’ll share: Reasons why it’s better to tell your customers about delays sooner rather than later How you can help build trust with your customers in times where there are un...

Do you ever find out weeks or even months after you complete a project that it lost money? Worse, do you ever not know entirely where your profit margin went?  Job costing is an essential part of running a profitable business - but it can be tricky… spreadsheets here… receipts there… time tracking there… bookkeeper over there.  Today I interview Kevin Kehoe, the founder of Aspire Software, a cloud...

Recently, my whole team got together with seven of our landscaping clients for our first ever Client Advisory Panel, where we met and talked with each other about the green industry business and working together. Check out today’s podcast episode where I'm going to share: Some of our key business takeaways from this exclusive event Challenges landscaping leaders are facing around the country...

Are you a hundred percent certain you know what you want for your business? And more importantly, are your employees? Check out today’s podcast episode where I’ll share: The #1 mistake that we see a lot of landscaping companies making right now in summertime Why it’s causing  a world of chaos in their businesses… not only for the owners but for employees as well And some tips on how you can fix th...

Do you ever have a question about how to run your landscaping business that you wish someone could answer for you? While there’s a ton of great content on Google & YouTube, it can sometimes take a ton of time to search through it all to find the good stuff.  Today I’m excited to interview Ken Osberg from Echo about their online community for the green industry. Check out today’s episode where...

If you're an entrepreneur who has anxiety about money, you're not alone. In this week’s episode, I'm going to share something that helped me get through my company’s money issues. Check out the episode where you’ll learn about: The analogy that my business coach taught me that helped reduce my stress over money How you can become more of an expert in the financial side of your busin...

I'm super excited to announce something new for our podcast listeners that you can actually get in the mail. Check out today's episode to learn: A super important marketing tip about print, yes, direct mail marketing How you can get an exciting prize package in the mail from us that will include an awesome Yeti tumbler  And lastly.. How you can get even more exclusive content from us eac...

We just finished our third annual Ramblin Jackson Retreat, where we focus an entire week on personal development and team building. I believe that this was our best retreat yet. Check out today's episode to learn about: Some of the tools and assessments that we used to prepare for the retreat What we learned from our first ever client advisory panel The books that we read to prepare for the r...

Do you ever feel like you have an important issue to talk through with an employee but you don't really have enough time to fully go through it with them? Or do you wish that you knew more about how to manage and lead people but you don't really know where to start or how you'll find the time to do it? Check out today’s episode where I’ll share: How you can learn some quick manageme...

Have you ever wondered how the H-2B Visa Program works? Does it steal jobs from Americans or does it create opportunities? Check out today’s podcast episode where I share an interview with Chris Pooley, an Immigration Attorney in the Vail Valley, and my client Rich Leeman from Landscape Technology Group. In the episode you’ll hear: Tips on how to take advantage of the H-2B Program  What qualificat...

Do you ever take on projects or clients where you know it's going to be a bad fit later on? Maybe because you have a smaller pipeline of clients at the moment? Check out today's episode where I interview Jeffery Riddle from Alterra Landscape Design in the DFW Metropolitan Area in Texas, who talks about: The good that can come from saying ‘NO’ earlier to customers who might not be a good...

One of my favorite things about hosting The Landscaper’s Guide To Modern Sales and Marketing Podcast is that I get to interview incredible business owners all the time. I never really know what we're going to talk about exactly, but I always know I’m going to hear stories that will inspire the audience and help them live a better lifestyle.  In today’s episode I interview Joshua Gillow and Du...

What’s the #1 reason potential employees should work for your landscaping company instead of going and working for some other landscaping company in town, or working at any other company in town? That’s the most important question you must answer in all of your recruiting if you want to fill those hard to fill positions. Check out today’s episode we’re going to share: The 10 Tips For The Landscape...

Do you ever see a paid advertisement on Facebook or Google from one of your competitors… And then you click it and now they're remarketing to you? It happens to the best of us! Those ads might make you feel like you need to invest in online advertising… BUT… Just because you see your competitor doing something, doesn't mean that A) You need to do it, or B) It's even working for them...

Do you ever get totally unqualified job candidates applying to your landscaping company? Does it eat up your time and bandwidth to sort through all of their emails, resumes... maybe even meet with only to find out that there's absolutely no way they could ever be a fit at your company? Check out today’s podcast episode where we’ll share: Strategies you can use to prevent unqualified job appli...