The Landscaper's Guide to Modern Sales & Marketing

Are you struggling to fill some key positions? As you gear up for the spring season, there’s no doubt that hiring is on your mind…  In today’s episode learn about 7 landscaper leaders' best recruiting and retention secrets, including: How to offer paid internships to people from outside the green industry   How to create a “safe space” for your employees + train them really well The NEW way o...

Are you a landscaper? Do you eat beef jerky? Do you like learning and growing your business with inspiration from other people succeeding in the green industry? In today's episode learn about the NEW LandscapersGuide. Com, plus what is inside the landscapers marketing tool box, including: Education + Inspiration Exclusively For The Landscape Industry Streamlined + Organized For Landscapers On...

Do you ever find yourself losing on price?  Are you having a hard time differentiating yourself from the competition? AND do your potential employees know why they should work for you and not someone else? In today's episode learn about the importance of your Unique Selling Position from Jack’s Tree of Good Fortune presentation, including: How to stand out from the competition by creating a r...

It’s been a time of massive shortages. Labor, trucks, materials. Getting what you need is harder than ever.  Imagine if you could make one part of your business easier, by having a partner source, price, quality check, and deliver your plant material for you? In today's episode learn how you can save time by outsourcing your plant materials, including: How GoMaterials can make it easier and f...

Does your team avoid accountability? Are they missing the mark in getting done what they say they’re going to do? Learn how one simple exercise helped our team Raise the Stakes and take our accountability to the next level in this quick tip video including: What we learned from Patrick Lencioni’s book, Five Dysfunctions of a Team, and how the Team Effectiveness exercise works  How the exercise wen...

Are you an accidental employer, or an intentional leader?  The difference could be a key reason employees choose whether or not to join your team.  In today’s podcast episode, I talk with one of my top employees who has worked with me for nearly four years about:  How I was at one time an accidental employer, and how I grew to be an intentional leader  How I handle the stress of negative business...

Has your company gone stagnant? Maybe you’re not seeing the growth you want too?  In today’s interview with Scott Lesak of Kasel Rocks Landscape Company we talk about how he broke through the plateau and started to really grow by: Investing in personal growth for the benefit of the company Understanding the functions of the company and individual roles Knowing the numbers by investing in technolog...

What if you could serve fewer clients, better, for more profit, with your current staff? Learn how Tory from Better View Landscapes is doing just that with his snow department.  How cutting the bottom 30% of clients led to happier staff, better services and more profit! How the 80/20 rule can help you to better serve your best customers, your staff and your bottom line.  How to use data from your...

Do you ever need to tell a customer “no”, but you’re afraid to ruin the relationship… … so you say “yes” to something that in your gut you know isn’t going to go well…  …and then it doesn’t go well?  Check out today’s episode to learn:  Why we all want to serve customers AND,  why saying “no” is sometimes what will serve them best A simple sales script I learned back in the day when I was a milkma...

Do your portfolio photos attract your Hell Yes Customers, or scare them away?  And what do potential employees think when they're checking out your photos? Check out the rest of today's episode to see  The three simple steps to the Landscaper’s Hell Yes Photo Test to put your best images forward Which websites, outside of your own, should you update & prune Stories of landscapers who...

Find out the most important sales and marketing question you must answer this month to set the course for a profitable spring and 2022 plus: How to analyze your QuickBooks and CRM data to figure out how to incentivize your sales and operations teams Who Ramblin Jackson’s Hell Yes Customer is in 2022 Stories of real, multi million dollar landscape companies and how their Hell Yes Customer changed o...

Learn how one landscape company acquired a massive stone supply business as a means to diversify. How their mindset around investing made it possible How they used acquisition to grow their business And what does a technology director do at a landscaping company!  Listen to the full episode at https://ramblinjackson.com/landscaping-company-growth-by-acquisition-ground-works/ More episodes, videos,...

Money isn't everything, but it's pretty dang important to potential employees. So once you have your financial compensation competitive and on track, what's the real reason that someone would choose to work at your landscaping company?  Find out the answer from a real employee of a multimillion-dollar landscape company about why he left his previous job for this new one in today&apo...

Human resources… HR... it's kind of a drag, right? Well, it doesn't have to be. In fact, it can be really fun and help you grow your company.  In today’s podcast episode I talk with the President of an 85-person landscaping company about: How using Culture Coins encourages employees to live their vision, mission, & core values What happened when they took a really interesting piece o...

In this podcast, Jack shares a reflection of gratitude for the green industry, how his family wrote on a gratitude pumpkin, AND a limited-time Black Friday offer to help you grow your landscaping company with a recently produced online education course + a copy of the Tree of Good Fortune VideoBook! Claim your Black Friday offer at https://landscapersummit.com

Many successful landscaping company owners are great at landscaping, but the ones who run truly great organizations with thriving teams that are creating profit and growing are investing in personal development.  Lately, I've been talking with some of the owners of multi-million dollar landscape companies who are a member of my Landscape Executive Mastermind, and several people that I've...

If there's one thing in common with most ineffective landscaping job ads right now, it's demanding that everyone has at least three years of experience doing landscaping. But what if you accepted applicants who had no landscaping experience for a paid internship, could it work? In today’s podcast episode, I sat down with Monique Allen, who runs the Garden Continuum , a landscaping compan...

If there's one thing in common with most ineffective landscaping job ads right now, it's demanding that everyone has at least three years of experience doing landscaping. But what if you accepted applicants who had no landscaping experience for a paid internship, could it work? In today’s podcast episode, I sat down with Monique Allen, who runs the Garden Continuum , a landscaping compan...

Have you had no one -- like absolutely crickets -- respond to your open job ads at your landscaping company? Are you finding that you have to do more with fewer people on your team and your supply chain is just taking longer than ever? And to make things worse, you're spending time selling to people who aren't really qualified to buy from you, and you find out pretty late that they don&a...

Ramblin Jackson CEO Jack Jostes and Landscape Marketing Strategist Robert Felton share three sales, marketing, & recruiting takeaways from their trip to the 2021 GIE+ EXPO and Landscapes Show, PLUS exciting news about upcoming industry events.  Listen to today’s episode for:  Stories from my Mastermind Tables about What’s Working + attractive employee benefit trends (tip: profit sharing + open...

Have you ever wanted to donate to a local charity or get your landscaping company employees together for a service project, but you weren't really sure where to start? Check out today’s podcast episode where I interview Jamie Waldron who runs The Industry Collective. In this episode you’ll hear: Information about Jamie’s organization, The Industry Collective, that pairs landscaping companies...

If you run a landscaping company, have you ever lost on price to customers that you wish would have bought from you, but they didn't understand the value that you were offering?  Or are you relying too heavily on word of mouth to generate leads for your company?  Or spending money on advertising that isn't working and you're not sure what to do?  If so, you're not alone. In fac...

If you run a landscaping company and you're looking for a fun game to play at your company barbecue or employee appreciation event, check out today's video to learn how to play the Stump Game. Now, there's a lot of different variations out there and in today's episode, I'm going to show you how you can win the version that we're going to be playing at my book launch p...

If you'd like to enjoy a greater abundance in your landscaping company where you're spending more time with quality customers, generating a profit, doing the work that you love doing, and less time driving around creating estimates for unqualified leads, watch today's episode where you’ll hear more on: The Tree Of Good Fortune, the concept behind my upcoming book: The Tree Of Good F...

What challenges are you facing right now and how are you growing through them? Well, I just returned from my annual hunting trip and came back with some really relevant insights about overcoming challenges… Whether that involves the capacity of leading a business, or even something more personal, such as your health, you’ll want to check out today’s podcast episode where I share a little perspecti...