The Landscaper's Guide to Modern Sales & Marketing

What does it take for a second-generation lawn care company to grow from 1,000 to more than 3,000 active customers while keeping the same hometown customer service that built the business? In this episode of The Landscaper's Guide Podcast , Jack Jostes sits down with Erick Lehmann and Cortney Andersen of Rich Green Lawns in Central New Jersey to discuss how they've modernized a nearly 40...

What does it really take to grow a landscape company from a small startup into a business that can scale without the owner doing everything? In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Jacob Peffer, Owner of Greener Concepts, and his business coach, David Gallagher of Spiritus Business Advisors. Jacob shares how his company recently surpassed the $1 million r...

What happens when a homeowner pays $3,000 for a landscape design and then hires another contractor before the design is even presented? In this episode, Jack Jostes shares a real story from a recent Landscaper's Guide workshop and reveals one of the most overlooked reasons landscape companies lose sales after getting paid for a design. Joined by Scott Lawn of Greenway Landscape Design & B...

Many people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job at Pesche's Flowers, a family-owned garden center that has served the Chicagoland area since 1924. In this special episode of The Landscaper's Guide, Jack shares a conversation with Chris Pesche, third-generation owner o...

Should you buy snow equipment or rent it? In this episode of The Landscaper's Guide Podcast, Jack Jostes sits down with Trevor Biebrach, President of TCB Equipment Leasing, to discuss how snow contractors and landscape companies can scale their winter operations without tying up massive amounts of capital in equipment ownership. Trevor shares how his family built one of the nation's larg...

Google just announced some of the biggest changes to search, AI, and online discovery in more than 25 years. In this episode, Jack Jostes breaks down the four announcements from Google I/O 2026 that landscape business owners should actually pay attention to—and ignores the rest of the hype. From Google's completely redesigned AI-powered search experience to new tools like Gemini Spark, Ask Ma...

What if the busiest season in landscaping wasn’t the “100 Days of Hell” — but the 100-Day Harvest? In this episode of The Landscaper’s Guide, Jack Jostes interviews Jim McFarlane, owner of United Landscape in Lexington, Kentucky. Jim shares how he built a thriving high-end residential landscape company after moving from the UK to the United States, and why mindset, leadership, and team culture mat...

Jack Jostes is joined in Austin, Texas by Ramblin Jackson leadership team members Robert Felton and Erin Kaufold after attending an AI conference packed with practical ideas for marketing, operations, and client experience. Together, they unpack what landscape and snow business owners need to know about AI, SEO, long-form content, client data, and the importance of staying curious. In this episode...

Why do so many entrepreneurs — especially landscapers and trades business owners — struggle with organization, delegation, and scaling? In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with ADHD researcher, coach, and founder of Unconventional Organisation, Skye Waterson, to unpack why ADHD traits are surprisingly common among entrepreneurs and what business owners can do t...

 In this episode of The Landscaper’s Guide, Jack Jostes travels to Wickenburg, Arizona to interview Aaron Wolfe, second-generation owner of Wickenburg Landscape. Aaron shares how his family business has grown over 45 years by focusing on service quality, strong systems, and building lasting relationships with clients and employees. Aaron discusses why they narrowed their service area to improve qu...

If you’re the owner of a landscape company and still stuck in the day-to-day sales process, this episode is for you. In this solo episode, Jack Jostes shares insights from a recent presentation on how to brand your sales process so you can delegate, scale, and create more freedom in your business. You’ll learn how to communicate your process clearly, qualify leads faster, and avoid wasting time on...

Justin White, CEO of K&D Landscaping, joins Jack Jostes to share how he helped grow his family’s business from $1M to over $20M—and why the fundamentals of business still matter more than ever. From building a strong team culture to leveraging Google reviews as a competitive advantage, Justin breaks down what it really takes to scale a landscape company in today’s market. They also dive deep i...

In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joshua Gillow—landscape industry veteran, coach, and author of The Core 10 Sales Playbook . Joshua shares how he went from working in a family garden center to building and leading successful landscape businesses, and ultimately helping contractors across the country improve their sales systems. You’ll hear practical strategies...

In this episode of The Landscaper’s Guide, Jack Jostes shares powerful clips from a live webinar on email marketing for landscape and snow business owners. If you’ve ever spent thousands on marketing but struggled to convert leads into real revenue, this episode will show you what’s missing—and how to fix it fast. You’ll hear real-world results from contractors who implemented simple email strateg...

Join Jack Jostes for a practical, hands-on session designed specifically for landscape business owners and sales professionals ready to leverage AI in their sales process. If you’ve been feeling overwhelmed by AI—or unsure how tools like ChatGPT can actually help you close more deals—this webinar will give you clear, actionable direction. Jack Jostes breaks down practical ways to use ChatGPT to: W...

Is AI really killing Google—or is that just noise? In this episode, Jack Jostes, CEO of Ramblin Jackson, breaks down what’s actually happening in search and what it means for landscape and snow business owners. Drawing from real data and insights from his upcoming book, Jack explains why Google is still dominating—and how AI is changing the way customers find your business. You’ll hear what’s actu...

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with returning guest Scott Callenius , CEO of Forever Green Landscape Services in West Palm Beach, Florida. Scott shares how his company has evolved from a small operation into a highly structured, system-driven business with a growing team, virtual assistants, and advanced workflows. Scott breaks down how hiring the right pe...

Are you sitting on a goldmine of missed opportunities in your CRM? In this episode, Jack Jostes sits down with Ramblin Jackson’ s Director of Client Strategy, Robert Felton , to break down how landscape and snow removal companies can unlock hidden revenue from their existing database. Robert shares his proven “gold mining” strategy—how to revisit old leads, follow up with purpose, and use tools li...

What do you do after you send a proposal… follow up… and never hear back? Most landscape companies simply move on — and spend more money trying to generate new leads. But what if some of that revenue is already sitting inside your database? In this LIVE webinar on Thursday, March 26th from 10:00–11:00 AM Mountain Time, Ramblin Jackson CEO Jack Jostes will show you how landscape companies are using...

If you’ve ever lost a landscaping sale because a prospect didn’t like your timeline, this episode is for you. Jack Jostes, CEO of Ramblin Jackson , explains why timeline objections usually do not mean the deal is dead. In peak season, reputable landscape companies are often booked weeks or months out, and many prospects are simply frustrated by the buying process, not necessarily rejecting your co...

In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Sean Azad, Marketing Manager at Rain Bird, live from the Rain Bird Select Contractor Conference in Riviera Maya, Mexico. Sean shares how smart irrigation controllers, integrated valve modules, and remote water management platforms are changing the game for residential and commercial contractors. From EPA WaterSense requireme...

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan , President of Egan Landscape Group in Plymouth, Massachusetts. George shares how he grew his company to $10 million in revenue with nearly 100 team members by focusing on daily accountability, real-time job costing, and smart marketing. From implementing a 10-minute all-team daily meeting to building a custo...

In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team shares what it really takes to grow sustainably—without burning out your marriage or your team. They discuss qualifying better clients, talking about budget e...

Has AI changed how homeowners and commercial property managers find landscape companies? In this solo episode, Jack Jostes shares a real story from his own home renovation disaster — a leaking dishwasher, asbestos discovery, insurance requirements, and two wildly different proposals. Instead of guessing which contractor to hire, Jack used ChatGPT to compare bids and generate smart follow-up questi...

In this live Q&A session, Jack Jostes answers real-world questions from landscape business owners, straight from the stage. The conversation focuses on one of the most common challenges contractors face: getting consistent Google reviews, especially from maintenance clients, without feeling awkward or pushy. You’ll hear practical guidance on handling negative reviews the right way, whether emp...