The Jered Williams Show

On this episode of the Jered Williams Show, Jered and Eddie dive deep into the financial mechanics of running a successful home service business, focusing specifically on gross margin, labor efficiency, and material management. They discuss the importance of understanding P&L statements long before reaching high revenue milestones and explain how a general manager should be incentivized to con...

On this episode of the Jered Williams Show, Jered and guest Eddie break down the Profit and Loss (P&L) statement, treating it as a vital report card for home service business owners to diagnose the health of their operations. They explain how to properly structure a P&L by moving technician labor and materials into Cost of Goods Sold (COGS) to clearly distinguish between field inefficienci...

On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local...

On this episode of the Jered Williams Show, host Jered Williams and guest Eddie Barkhurst explain how to grow a plumbing business without loans, investors, or partners by pricing services from day one as if the company already has three technicians, building cash reserves to survive the "Valley of Despair" stages when overhead rises before revenue, treating vehicle debt as an asset, focusing on re...

On this episode of the Jered Williams Show, Jered and co-host Eddie break down everything needed to launch and scale a plumbing business in 2026, covering memorable branding, simple margin-based pricing, aggressive lead generation through paid ads and organic content, disciplined phone answering and scheduling, in-home sales that present multiple options, and hiring people who fit documented syste...

On this episode of the Jered Williams Show, host Jared Williams and guest Eddie Burkhurst break down a real profit-and-loss statement from Prospector Plumbing and Heating, walking listeners through total income, cost of goods sold, gross profit, overhead, and net profit while explaining how to read the numbers, spot problems above or below the gross-profit line, and use percentages and efficiency...

On this episode of the Jered Williams Show, Jered interviews Trent Lowenstein about simulation theory as a practical business framework, where owners act as architects in "god Mode" designing winning systems for their teams rather than playing as passive participants. They discuss character types like NPCs, AFK players, and Player One, along with the core traits of empathy, curiosity, and introspe...

On this episode of the Jered Williams Show, Jeff Cronin, known as the $8 million plumber, shares how he achieved a record $8.4 million in plumbing sales in 2023. He explains his straightforward sales approach that focuses on customer comfort, pre-call communication, live camera inspections, and presenting clear A or B choices instead of rigid scripts. Jeff discusses moving from maintenance calls t...

On this episode of the Jared Williams Show, sales trainer Doug Wyatt of Synergy Learning Systems joins host Jared Williams to dismantle the sales stigma in trades like plumbing and HVAC, advocating ethical influence over high-pressure tactics through his 7 Foundations of Effective Communication—emphasizing mindset shifts, wordsmithing (e.g., "investment" vs. "fee"), RARE listening, and passionate...

On this episode of the Jered Williams show, the hosts dive into boosting average tickets in plumbing from $200 to $7,000 jobs via a 4-step sales process: diagnosing root causes (e.g., high water pressure behind dripping faucets), educating customers with visuals (e.g., snake vs. jetter for drains), implementing clear trained processes for techs, and offering ethical add-ons/upsells like water soft...

On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, b...

On this episode of the Jered Williams Show, Tim Byrd explains a simple tax trick for plumbers: Create your own warranty company. Charge $400/job, send it there tax-free (up to $2.9M/year), use it for fixes, and watch cash pile up fast—like $600K in yearly becomes $1M+ after 2 years of low claims. Borrow it back anytime (deduct the interest), invest extras, or cash out at just 20% tax. They handle...

On this episode of the Jered Williams Show, Andy shares his entrepreneurial journey from running a successful landscaping business to transitioning into legal insurance sales with LegalShield. Andy emphasizes the power of networking and building genuine relationships as a cost-effective marketing strategy, especially for businesses with limited budgets. He also highlights the benefits of LegalShie...

On this episode of the Jered Williams Show, the discussion is centered around implementing an effective performance pay system for technicians, managers, and customer service representatives (CSRs) in a home services business. The key focus was on aligning employee incentives with the company's goals of driving revenue, using labor and materials efficiently, and providing excellent customer servic...

On this episode of the Jered Williams Show, the hosts discuss the easiest ways to increase profit in a plumbing business. The key strategies covered include implementing a margin-based pricing approach, closely tracking labor and material efficiency, and introducing a commission structure to incentivize technicians to sell more comprehensive solutions to customers. The host emphasizes the importan...

On this episode of the Jered Williams Show, the discussion centered around optimizing the pricing and sales strategies for a plumbing business. Key topics included organizing the price book by areas of the home, considering material costs and customer needs when setting prices, empowering technicians to diagnose issues and propose tailored solutions through a structured sales process, and implemen...

On this episode of the Jered Williams Show, Ryan Fenn, the founder of Chiirp, a software company that provides a nurturing system for lead conversion, shares his entrepreneurial journey. He discusses the importance of speed to lead, lead follow-up, and automating the customer journey in home service businesses. Ryan also emphasizes the power of storytelling in marketing and how Chiirp has evolved...

On this episode of the Jered Williams Show, the hosts discuss their new and improved hiring process to address the challenge of finding good technicians, CSRs, and managers in the current labor market. They share their experience with the traditional hiring approach and how it often led to hiring the wrong candidates. To address this, they have implemented a hiring event model that involves a mult...

On this episode of the Jered Williams Show, the hosts discuss the successful launch of their new plumbing business, Wahoo Plumbing. They share their strategies for quickly booking out a week's worth of work within just two days of launching, which included having a memorable name and brand, offering attractive promotions and discounts, and investing in targeted marketing to generate a high volume...

On this episode of the Jered Williams Show, Kristen Deese, a financial expert and former trades business owner, provides a comprehensive overview of financial management for home services companies. She delves into the key components of the Profit and Loss (P&L) statement, including revenue, cost of goods sold, and overhead expenses, emphasizing the importance of aligning job costing and finan...

On this episode of the Jered Williams Show, the hosts discuss strategies for selling more jobs in the home service industry. They cover the importance of setting up a comprehensive price book that categorizes services and considers what to stock on service vehicles. The hosts also emphasize the need for an effective sales process that focuses on diagnosing root causes, presenting value-added solut...

On this episode of the Jered Williams Show, the discussion centered around the key elements necessary for a home service business to be profitable. The hosts emphasized the importance of pricing correctly, which involves understanding the true costs of running the business and setting appropriate markups, especially on materials. They also highlighted the value of upselling and presenting customer...

On this episode of the Jered Williams Show, Jered and his guest, Eddie, discuss the key strategies and challenges involved in building a 1 million dollar plumbing business from scratch in 2026. They emphasize the importance of having the right systems and processes in place, such as a clear pricing strategy, a robust CRM system, and a dedicated customer service representative. They also highlight...

On this episode of the Jered Williams Show, the host discusses the key strategies for plumbers, electricians, and HVAC technicians to make a million dollars in their businesses. The discussion covers the importance of focusing on residential service work, avoiding partnerships, building a memorable brand, providing excellent customer service, pricing jobs properly, and hiring the right team member...

On this episode of the Jered Williams Show, the discussion centers around the critical role of service managers in a successful trades business. Jered and his guest, Justin Deese, delve into the common pitfalls of promoting top technicians into management roles without proper training, and the key elements required to build an effective service manager, including defining the role, tracking critic...