The Jered Williams Show

On this episode of the Jered Williams Show, Jered sits down with Kristen Deese, a virtual CFO for the trades who spent 20 years owning plumbing, HVAC, and other home service businesses with her husband before selling to private equity. They dig into how to read a P&L and tie it back to operations, with Kristen arguing that owners should fix inefficiencies before raising prices and that gross p...

On this episode of the Jered Williams Show, Jered sits down with Eddie to reflect on one year of building Wahoo Plumbing in Pensacola after selling their $6.2 million Alaska business. The biggest lesson was that the right people matter more than anything. After hiring around 16 people with none of the originals left, they found that the wrong hires resisted their process and didn't believe in thei...

On this episode of the Jered Williams Show, Jered speaks with Pam Hobbs, the systems creator and instigator behind Hobbs Plumbing and Mr. Rooter. Pam explains how she transformed a family business into a highly organized operation by implementing rigorous documentation, non-negotiable standards, and a culture where employees help build the company's policies. She shares insights into their multi-s...

On this episode of the Jered William's Show, Jered sits down with Travis Curtis of High Tide Plumbing to discuss his journey from struggling with new construction to building a service-based business on track for $3 million in revenue this year. Travis details his "poke a hole" philosophy for drain cleaning, which uses transparency and video inspections to sell long-term sewer solutions, and expla...

On this episode of the Jered Williams Show, host Jered Williams sits down with Matt Delnay to explore the rapid growth and eventual sale of Mountaineer Plumbing, a journey that spanned just three years and navigated the unique challenges of the COVID-19 pandemic. Matt shares his insights on scaling from a one-man operation to a multi-truck fleet by embracing value-based pricing, strict quality sta...

On this episode of the jered williams show, host Jered Williams and industry expert Ellen Rohr explore the strategic foundations of scaling a trades business, emphasizing that reaching a seven or eight-truck fleet is a critical milestone for mitigating risk and achieving operational stability. The conversation highlights the necessity of hiring for character and mechanical aptitude while building...

On this episode of the Jered Williams Show, host Jered Williams sits down with Sarah Delnay, owner of Plumbline, to discuss the critical impact of professional call handling and CSR performance on plumbing business profitability. The conversation highlights the necessity of 24/7 call coverage to protect marketing investments, the specific traits of successful CSRs—such as confidence, empathy, and...

On this episode of the Jered Williams show, host Jered Williams sits down with Sergio from Bananas Creative to explore how professional branding serves as a catalyst for growth in the home service industry. Sergio discusses the principles from his new book, *Go Bananas*, highlighting his "BCC" framework—Bold, Clear, and Consistent—to help business owners transition from generic identities to memor...

On this episode of the Jered Williams show, Jered sits down with Anastasia from Bananas Creative to explore the intersection of branding, operations, and family business dynamics within the home services industry. Anastasia details her transition from a corporate HR Vice President to managing the operational side of her husband Sergio’s creative agency, highlighting how their complementary skill s...

On this episode of the Jered Williams show, Jered sits down with business broker Patrick Lange to discuss the strategic process of valuing and selling trade-based businesses like HVAC and plumbing companies. Patrick emphasizes the critical importance of maintaining clean financial records, building a "sellable" business that operates independently of the owner, and understanding the impact of priv...

On this episode of the Jered Williams show, Jered talks with Jeff Cronin, the "eight million dollar plumber," about the mechanics of high-volume sales in the plumbing and HVAC industries. The discussion highlights why human CSRs outperform AI in building trust and how technicians can double their average ticket by focusing on "dollars per knock" rather than just close rates. Jeff breaks down the t...

On this episode of the Jered Williams show, Jered welcomes Justin Deese to discuss strategic growth, recruitment, and the evolving demands of the home services industry. The conversation highlights the necessity of 24/7 availability through services like Plumbline and explores Justin’s "Blue Angels" philosophy of prioritizing team culture and fit during the hiring process. They dive deep into effe...

On this episode of the Jered Williams show, Jered sits down with Dalton Hatch to discuss his evolution from a solo operator at DH Plumbing to a partner in a multi-million dollar merger with Eager Plumbing. They dive into the operational realities of scaling a trade business, including the complexities of PPC marketing, the implementation of rigorous sales training, and the necessity of maintaining...

In this episode of the Jered Williams Show, Jered and Eddie break down a five-step sales process designed to help plumbing technicians move beyond basic repairs and provide higher-value service. The strategy emphasizes building early rapport through a proactive call-ahead, diagnosing the root cause of issues instead of just treating symptoms, and "pre-framing" costs to manage customer expectations...

On this episode of the Jered Williams show, host Jered Williams speaks with Tim Nevers of Vanguard Plumbing Solutions about his transition from commercial new construction to a high-growth residential service model. The discussion covers the effectiveness of lead sources like Angie’s List, the critical importance of "speed-to-lead" through automated follow-ups, and the advantages of human answerin...

On this episode of the Jered Williams show, Scott Hobbs shares his journey of scaling a multi-generational plumbing business, from starting with his father in 1989 to managing a large-scale operation with over 80 employees and 55 trucks. Scott details the operational necessity of separating residential new construction from service work, highlighting how each requires a distinct approach to staffi...

On this episode of the Jered Williams Show, Jered and Eddie break down the transition from reactive financial management to a proactive budgeting model designed for home service businesses. They explore the necessity of tracking data—such as booking rates, close rates, and average tickets—to identify operational holes and make informed decisions about marketing spend and technician capacity. The c...

On this episode of the Jered Williams Show, Jered and Eddie dive deep into the financial mechanics of running a successful home service business, focusing specifically on gross margin, labor efficiency, and material management. They discuss the importance of understanding P&L statements long before reaching high revenue milestones and explain how a general manager should be incentivized to con...

On this episode of the Jered Williams Show, Jered and guest Eddie break down the Profit and Loss (P&L) statement, treating it as a vital report card for home service business owners to diagnose the health of their operations. They explain how to properly structure a P&L by moving technician labor and materials into Cost of Goods Sold (COGS) to clearly distinguish between field inefficienci...

On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local...

On this episode of the Jered Williams Show, host Jered Williams and guest Eddie Barkhurst explain how to grow a plumbing business without loans, investors, or partners by pricing services from day one as if the company already has three technicians, building cash reserves to survive the "Valley of Despair" stages when overhead rises before revenue, treating vehicle debt as an asset, focusing on re...

On this episode of the Jered Williams Show, Jered and co-host Eddie break down everything needed to launch and scale a plumbing business in 2026, covering memorable branding, simple margin-based pricing, aggressive lead generation through paid ads and organic content, disciplined phone answering and scheduling, in-home sales that present multiple options, and hiring people who fit documented syste...

On this episode of the Jered Williams Show, host Jared Williams and guest Eddie Burkhurst break down a real profit-and-loss statement from Prospector Plumbing and Heating, walking listeners through total income, cost of goods sold, gross profit, overhead, and net profit while explaining how to read the numbers, spot problems above or below the gross-profit line, and use percentages and efficiency...

On this episode of the Jered Williams Show, Jered interviews Trent Lowenstein about simulation theory as a practical business framework, where owners act as architects in "god Mode" designing winning systems for their teams rather than playing as passive participants. They discuss character types like NPCs, AFK players, and Player One, along with the core traits of empathy, curiosity, and introspe...

On this episode of the Jered Williams Show, Jeff Cronin, known as the $8 million plumber, shares how he achieved a record $8.4 million in plumbing sales in 2023. He explains his straightforward sales approach that focuses on customer comfort, pre-call communication, live camera inspections, and presenting clear A or B choices instead of rigid scripts. Jeff discusses moving from maintenance calls t...