Ian Luckett
The IT Experts Podcast
The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses,...
Author
Ian Luckett
Category
Podcast website
Latest episode
Jul 5, 2026
Where to listen?
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Episodes
EP099.5 – 3 of the Best MSP Secrets with Ian Luckett 01.08.2022 26:59
Before I unfold my 100 th podcast, I bring you a special wrap-up of three of the best IT Experts Podcast Episodes over the last six months. Perhaps you might be thinking why is it 99.5 that comes before a hundredth? However, as always, I want to make sure that our listening community gets the best bang for your earbuds! With that, Stuart and I are happy to announce that our 100 th is going live in...
EP099 – The MSP Journey with Stuart Warwick & Ian Luckett 25.07.2022 32:01
With everything that's going on, this Episode will remind and get us through what it takes to grow and improve your MSP. As a kickstart, I moderated the conversation by letting Stuart express the importance of why they really need to be curious about what the journey looks like. Moving forward, the Scale with Confidence formula is unfolded. Particularly, in the Three Pillars or phases, one must...
EP098 – Why I Should Use Events In My MSP Marketing with Peter Davies & Ian Luckett 04.07.2022 30:48
I'm a massive fan of events and it is with great pleasure that Pete and I had a conversation on how it's done, what are the necessary things to consider, and also where do I start Definitely, no one could ever lead us through this conversation but Peter Davies. He is the head of managed services sales from Angel Business Communications. A long-time traditional publisher who has been in IT services...
EP097 - Being Open, Honest, and Real with Ian Luckett & Phylip Morgan 27.06.2022 46:04
It has been a pleasure talking with Phylip in Episode 094 , about his life-changing event as he battled Tuberculosis. This time, I couldn't think of anyone that I can do it with, except Phylip Morgan himself. This is definitely a perfect balance of laughter and tears, as we just get along without any piece of script or pre-prepared questions. Initially, Phylip enabled me to start with and talk abo...
EP096 – Channel Partners Europe – Leadership Keynote with Ian Luckett 20.06.2022 39:04
The Channel Partners Europe was a two-day event that happened on the 14 th and 15 th of June 2022. As the tech channel is at a turning point now where it's already embracing a post-pandemic world, this event by the Channel Partners Events, showcased innovation, drove digital transformation, and provided all the channel insights and education an IT & MSP owner needs all under one roof. It was a gre...
EP095 – Getting Serious About Cyber Resilience with Greg Jones & Ian Luckett 06.06.2022 32:32
We skip the formal introductions and go straight to business talking about cyber resilience. I express that when the pandemic happened there have been lots of cyber-attacks and I ask Greg what he thinks about the threat landscape of the whole cyber resilience thing. We both discuss the severity of it and whether or not MSPs should take it seriously. Personally, Greg thinks that MSPs are aware of t...
EP094 – Responding to A Life-Changing Event with Phylip Morgan & Ian Luckett 30.05.2022 41:53
Kicking off this loaded episode, Phylip briefly shares about who he is, what he does, and who he helps. We also quickly chat about how this podcast episode came together from when Phylip and I talked about it during the CompTIA event, and I highlight that the key takeaway from this meaningful episode is to learn how to be a better version of ourselves by learning from others and their experiences,...
EP093 – 3 Leadership Secrets – SDC Channel Summit Keynote with Ian Luckett 23.05.2022 15:17
The SDC Channel Summit this year was an online event that happened on the 10th and 11th of May this year, 2022. The event address both the challenges and opportunities of digital change management to help MSP owners learn how to create an innovative and sustainable future for their businesses. To begin with, I briefly discussed why leadership is important for an MSP owner to grow and scale their b...
EP092 – Talking All Things Tech Tribe with Nigel Moore & Ian Luckett 16.05.2022 33:34
Nigel Moore is the Founder of The Tech Tribe, a growing community of MSP business owners from around the globe, with the mission to equip them to better run and grow their business and to avoid the millions of mistakes he made throughout his journey. Kicking off the episode, Nigel and I talk about how things are changing for the MSPs as he is seeing in the Tech Tribe community. Nigel briefly talks...
EP091 - Introducing The MSP Growth Hub with Ian Luckett & Stuart Warwick 08.05.2022 27:05
This interesting, laughter-filled, and almost unfiltered episode is brought to you by myself and Stuart Warwick, who will now become a permanent co-host of the show, to share with you our journey, from how we met to how we have been working for the past year to make The MSP Growth Hub come alive. We also share with you the reason and the purpose and the mission behind why we decided to build the...
EP090 - 9 Things That Grind My Gears as an MSP Coach with Ian Luckett 02.05.2022 18:29
If you are struggling to understand what that means, they're the 9 things that I hear where MSP business owners struggle with either their plan is not connected, or they do things but still don't get great results. As a business coach, I understand that the way to grow and scale a business if you are an ambitious MSP business owner is to have a connected strategy that encompasses everything to b...
EP089 – MSP SOP Super Tips with Ben Spector & Ian Luckett 18.04.2022 31:46
Speaking of SOP, Ben Spector shares with us who he is, what he does, and who he helps. He also shares with us a bit of the back history of his previous life. Before we dive into the main part of the show, I ask Ben what he would have done differently after knowing what he now knows today. Ben says that it will be delegating more effectively to the people you hired to do better than you. It was som...
EP088 – Understanding the MSP Marketing Process with Ian Luckett 11.04.2022 20:13
We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand. The three steps to your MSP marketing process are: Gathering Data Identify your customer target and avatar. Understand the pain points they have. Link the pain points t...
EP087 – How to Stand Out from Your Competition in 2022 with Richard Tubb & Ian Luckett 04.04.2022 21:56
Like a standard operating procedure, Richard quickly shares who he is, what he does, and who he helps. He shares how his many mistakes as an MSP business owner are now helping MSP business owners now. We're starting off the episode straight to the point as I ask Richard the two or three things that he thinks an MSP should master to stand out from the crowd and their competition. I also ask Richard...
EP086 – MSP Mindset Magic with Richard Tubb & Ian Luckett 28.03.2022 26:20
A lot of you already know who Richard Tubb is, I presume, but if you don't, Richard humbly introduces himself. He briefly shares his journey, from selling his MSP business about 11 years ago to now helping MSP business owners avoid the many mistakes he made himself when he was running his MSP business. Kicking off this energy-filled episode, Richard and I started talking straight about the mindset...
EP085 – Meeting Your Customers Where They're At by Nate Freedman & Ian Luckett 21.03.2022 26:57
As usual, Nate introduces and lets us know a little more about himself, who he is, what he does, and how he helps MSPs with Marketing. Kicking off the episode, we then go straight-talking about one of the strategies from the whole marketing toolbox. I ask Nate how he came about with this whole concept of meeting prospects and customers where they're at. Nate says this is something that he's lear...
EP084 – BF Edition – Why Attend an MSP Event with Ian Luckett 14.03.2022 11:31
One of the biggest reasons that people don't attend MSP events is that they can't see the value they will get from it. This is why we have come up with this short sharp blast to help you understand the value that you will get in attending an MSP event. Attending an MSP event is all about being purposeful, and I share with you my experience as well. This episode is short, but I hope this is enough...
EP083 – How to Buy Another MSP with Daniel Welling and Ian Luckett 06.03.2022 26:51
If you are a new listener, I briefly mentioned the two pillar episodes that make this a brilliant trilogy series which are Episode 75 , where we talk about how to increase the value of your MSP and Episode 80 , the dos and don'ts when you want to exit your MSP. What a journey it has been indeed. As usual, again just for the new listeners who have yet to keep up with this series, I asked Daniel t...
EP082 - MSP LinkedIn Lead Generation Top Tips with Ian Luckett 28.02.2022 27:15
This podcast episode is coming from the recent event that we delivered, the IT Experts LinkedIn Lead Generator Masterclass. Entering the world of LinkedIn and Lead Generation is like opening a pandora's box full of overwhelming questions. How do I generate leads from LinkedIn? How can I help my clients here? What content do I put out there? How do I connect with people? What messages do I send?...
EP081 – BF Edition – Getting Out of the Weeds – 5 Tips to Reduce MSP Overwhelm with Ian Luckett 21.02.2022 11:33
Most times, MSP business owners are so consumed in making sure the business grows technically and serve more clients, that they get themselves stressed and overwhelmed with everything that's happening within the business. Although some of you might think that is a good thing, in this short and quick break-fix episode, I will tell you why it's not and the 5 things you can do to avoid it. Here...
EP080 – Preparing to Exit Your MSP with Daniel Welling & Ian Luckett 14.02.2022 22:55
Just five episodes ago in Episode 75, Daniel Welling helped us learn how to increase the value of your MSP especially in case you want to exit. So, this will be a second part of a trilogy episode with Daniel where the third one, coming up real soon is when we delve into how to buy an MSP. First and foremost, for those who haven't listened to the previous episode, which I highly recommend you do,...
EP079 – MSP Success Stories – Vermont Systems with Chris Ward & Ian Luckett 07.02.2022 33:47
Chris shared how stressful the first few years of the business were for him when he took over. He lost grip of the culture and the business, no KPIs to measure, and no core values to immerse themselves in. He didn't know what success looked like and also didn't know what a good customer looked like. It was because of football that made Chris think enough is enough and things need to change He saw...
EP078 – MSP Marketing Trends in 2022 with Paul Green & Ian Luckett 31.01.2022 32:04
Kicking off this high-energy episode, Paul briefly talked about his pre-MSP Marketing career which went from his 13-year experience in the radio broadcasting industry to starting a PR agency to general Marketing and finally to 'marrying' MSP Marketing. Paul then continued to introduce and share what he does now with MSP Marketing. We went straight directly to MSP Marketing trends, and I ask hi...
EP077 – Mastering MSP Sales Success with Fiona Challis & Ian Luckett 24.01.2022 27:49
To start with, Fiona introduces herself, what she does In the MSP Channel, how she started in the channel, and who she helps. Kicking off this value-loaded episode, I ask Fiona what she sees as the biggest blocker in MSP sales or the thing that scares MSP business owners the most. Fiona says it's taking them out of their comfort zone, which is being technical. We both agree that just like they n...
EP076 – MSP Website Success 101 with Mark Copeman & Ian Luckett 17.01.2022 23:53
Mark starts off by sharing a bit about himself, what he does and who he helps, but this time, it's all relating to MSP website success Kicking off this episode, I ask Mark why websites are so important in the sales process. Mark says that you are what you are online and unless you portray yourself in the right way, no one will know about you. If you portray yourself in the wrong way, people will...
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