The IT Experts Podcast

Our conversation began with Mark recounting his journey from his early beginnings. Mark's passion for technology was evident as he narrated his transition from the video content world to the technological arena. It was this shift that paved the way for him to be an instrumental figure in helping businesses evolve with technology. His core belief is centred on the idea that technology should never...

Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing.     What We Unpacked:     1. The Essence of CTA:   Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", em...

The inspiration for this episode came from a recent event in our Growth Hub, where one of our accountability pods opened up about feeling overwhelmed by a series of changes in his business and personal life. Stuart's questioning in the pod helped him to share his feelings, which resonated with other members in the group, leading to a wave of support.     The message of this episode is that everyon...

Julie shared the BIN model, which is designed to help you navigate difficult conversations with elegance and ease. The emphasis is on understanding and respecting the needs of both parties involved, creating an atmosphere for a win-win outcome. When you focus on what you need rather than what you dislike, you reduce the chance of pushback and pave the way for a more constructive conversation.    ...

W e dive deep into understanding how to get the right people in the right roles and encouraging them to perform at their o ptimal best.     One of the key points we discussed was the significance of communication, especially when setting expectations. We explained how businesses looking to grow and implement new technologies need to effectively communicate the implications of these changes to thei...

Trevor stressed the importance for MSPs to have the right products to meet th e ir customer's needs , which enable them to deliver on the promises made .  As we broke down the technical jargon, it became clear that underwriters are not tech people ...so it may be worth considering a specialist provider with experience in the IT sector to ensure you and your clients receive the correct cover.      ...

Mar k eting is often described as t h e 'holy grail' of being able to scale your MSP effectively .   Deep down you know you need a S ales & M arketing engine in your business , one that will provide a steady flow of leads so that the business can grow consistently. ..but you've tried several different tactics, and nothing seems to work .   If this sounds familiar, you'll want to give this episode...

Stuart began our conversation by acknowledging a familiar scenario. Many MSPs feel like superheroes, swooping in to save clients who reach out to them directly. Yet, he highlights the need to evaluate the cost of these 'rescue missions', both in terms of time and potential revenue lost. You could be unknowingly spending substantial chunks of your day on £10 or £100 tasks, while your attention shou...

Stuart answers this question by sharing five key points. First up -   the importance of knowing your numbers. Understanding your financial position is crucial in any business endeavour and becomes the foundation of your business decisions.     Second ly , Stuart highlight s the need to allocate our time effectively. As entrepreneurs, it is not uncommon to get caught up in tasks that are not of hig...

We first discuss the importance of client education, emphasizing consistent communication, regular newsletters, and informative emails. Utilising resources like exclaimer at the bottom of your email signature can significantly aid this continuous education process. When clients remember your advice or can refer back to past communication , you're enhancing your relationship with them and positioni...

Welcome to the second part of The Secret to Building a Pipeline of Profit , a three-part series focussing on t h e fundamentals of Account M a nagement , designed to help you maximise the opportunity with your existing clients .     In this episode, Stuart shared his insights into why it's important to strategise first, and then implement tactics. The first step involves stopping and thinking abou...

In this episode , Stuart highlights a crucial aspect: that the most challenging part of this p roces s isn't necessarily the str ategic application but overcoming self-imposed obstacles. This episode emphasises the concept of "getting out of your own way." Stuart explains how this key move can make a substantial difference, not only in the realm of account management but in various areas of runnin...

Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced a...

By regaining focus and momentum, MSPs can build a business that works for them. So here are our top 3 tips:     Communicate and Check-In with Your Team   Revisit Financial and Business Targets   Create Weekly Outcomes     Tune in as we dissect these tips in a quick, short, sharp blast, to help you regain your focus and momentum this year.     Don't forget to listen to Episode 100 - How to Align Yo...

Andrew shar es a real example of how MSP Easy Tools was able to identif y a breach within an MSP s system , who was trialling their software . Initially, the client thought it was a system error but upon closer inspection, it was revealed that cybercriminals had infiltrated the MSP s platform for over 90 days, unnoticed, posing a threat to all their clients. Andrew elaborates on how his company sw...

Kicking off the episode, Dean explains why working with an agency who understands your industry is k ey and Humnize's focus on working with MSPs. We discuss the changes in the tech space and how it has affected recruitment and working dynamics.   Dean and I then talk about the importance of having the right people in the business , the challenges faced by MSPs in rushing to fill positions and over...

First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform selection and messaging , understand ing analyt ics and content resonance and h ow to avoid common marketing pitfalls.   Then we take you through the customer journey; from social media platforms to your website and how email and CR...

This second episode is all about activating the magic wand of messaging.    I will give you tips, strategies and what's important to get your marketing approach out from having a Sky B all Syndrome .   This will also help you produc e quality content and learn the n ecessary things to consider so you can build that trust and credibility among the people you deal with in your business .   This epis...

In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes!   Sales and marketing are massive subjects where people don't know where to start. Is it on apprentice, agency, online course or trainin g?     I n this first episode of the mini-series , we are going to talk about Proce s s .       This covers sales funnels, TOF / MOF / BOF , and data tr...

In this episode of the IT Experts Podcast, it's just me with another life-changing conversation for you   I t is important for us to understand that not every day can be full of fun, happiness and progress .   However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day .   At the heart of this show we ran through an exercise of Red & Gre...

I am lucky to speak to you about a very important strategy . Let's unbuckle this D-word that will help us boost our MSP growth in every aspect.    For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategi es on...

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on wh o he is and who he helps.   We then get straight into the main part of the show, where we cover the t hree things you and your MSP need to know about what has been  going on in the IT channel recently.   We discussed the M arket, S ales & M arketing, and som...

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on wh o he is and who he helps.   We then get straight into the main part of the show, where we cover the t hree things you and your MSP need to know about what has been  going on in the IT channel recently.   We discussed the M arket, S ales & M arketing, and som...

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on wh o he is and who he helps.   We then get straight into the main part of the show, where we cover the t hree things you and your MSP need to know about what has been  going on in the IT channel recently.   We discussed the M arket, S ales & M arketing, and som...

I am delighted to have Stuart back on the Podcast and share how your MSP can effectively maximize revenue and increase it ' s profitability without having to ramp up your S ales and M arketing.    In his words, Stuart revealed the secret weapons which is a big reason of how long-term client relationships and sustainable businesses happen. Stuart and I talked about effective strategies from our cli...